Facebook for Business Part 3: Expanding Your Reach

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Facebook for Business Part 3: Expanding Your Reach

  1. 1. Facebook for Business Part 3 Expanding Your Reach
  2. 2. Pages to Like • Montville Chamber of Commerce • Maleny Commerce • Hinterland Tourism Sunshine Coast • Fig Creative • Maleny Country Cottages
  3. 3. Questions • Your Name • Your Business • Facebook proficiency level out of 10 • Time invested (or wasted) on Facebook per day
  4. 4. What is your objective? • Generate awareness about your business • Reach your target market • Generate leads and customers • Engage with your customers • Enhance customer service • Share your latest news • Build email list
  5. 5. Edgerank • Posts with higher Edgerank get seen by more people • Edgerank calculated using 3 factors 1. Popularity – How many Likes, Comments and Shares on the post 2. Relevance – How interactive have your fans been in the past 3. Recency – Edgerank fades with time
  6. 6. Insights
  7. 7. Insights • Reach – The number of people who have seen the post • Talking About This - The number of people who have created a story from your post. Stories are created when someone likes, comments on or shares your post. • Virality - The percentage of people who have created a story from your post out of the total number of people who have seen it.
  8. 8. Posting Content • Content Calendar • Don’t post everything at once – schedule posts • Think magazine style – not boring or repetitive • “If it doesn’t get Likes, Comments, Shares – it’s crap content” • Simple is better • Find the best time to post by testing
  9. 9. Content Ideas • Stuck for ideas? Get ideas from Google and other pages • http://jobarnesonline.com/48-amazing-content-ideas/
  10. 10. Creating Connections • Use Facebook as your Page • LIKE your customers and suppliers • ASK your customers and suppliers to LIKE you! • Use your business page News Feed • Always LIKE or COMMENT when people write on your page • Visit other pages and LIKE, COMMENT and SHARE • Always TAG pages using @ • TAG people where possible (their friends will see it)
  11. 11. #hashtags • Exposure your business to new audiences #sunshinecoast • Join a conversation #auspol • Categorise your posts #socialmedia • Targetting trends #royalbaby • Don’t overuse • No spaces, but can use #CamelCase
  12. 12. Facebook Ads • Accurate targeting • Sponsored story - Boost a successful story • Offers – minimum 100 Likes
  13. 13. Facebook Ads
  14. 14. Tabs
  15. 15. Tabs • Any web page content • Fan Gate • Competition • Apps: Shortstack, Woobox
  16. 16. Questions?

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