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Walmart Voice Order: Google Home User Experience

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What do Google Home users think of the new Walmart Voice Order service? Field Agent enlisted 21 Google Home owners to order groceries through their smart speaker and tell us what they think about Walmart’s cutting-edge voice tech. This report shows Walmart Voice Order from the user's unique perspective.

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Walmart Voice Order: Google Home User Experience

  1. 1. Walmart Voice Order User-Experience
  2. 2. Walmart Voice Order: The User Experience N = 21 2 STUDY LOCATIONS GENDER Women Men 76% 24% AGE 25-34 34-44 45-54 62% 14% 24% Field Agent enlisted 21 Google-Home owners and Walmart grocery-pickup users to try the retailer's new Walmart Voice Order service. All participants were required to use Walmart Voice Order to add at least two grocery items to their digital Walmart shopping cart. Participants were also required to place a grocery-pickup order, including the two items added by voice, and to document the pickup experience from start to finish. This study was conducted entirely through the Field Agent mobile app, April 3-10, 2019.
  3. 3. Take a picture of your Google Home smart speaker 3 Agent Photos
  4. 4. What words would you use to describe using Google Home/Walmart Voice Order to add groceries to your digital Walmart shopping cart? Easy/simple Convenient Fun Fast/Quick Modern Pleasant Innovative Helpful 2 2 2 3 5 6 10 12 # of Mentions To the right are words mentioned at least twice. N = 21 4 "Very convenient that it knows what items I buy most so I don't have to specify the exact item every time I order."
  5. 5. Which one EMOJI best captures how you FEEL about using Google Home/ Walmart Voice Order to add groceries to your digital Walmart shopping cart? 5 "I felt cool. Up to date. Modern. On top of my game." "I selected this [emoji] because it was sooooo simple to add items to my Walmart cart!" "I chose 'in love' because I already loved the convenience of using the Walmart grocery app. Now being able to just speak to my Google Mini and order groceries is even better!" "It's great that I can add things to my cart but it didn't pick up that I wanted 12 eggs when I asked for 'a dozen'." "I liked it and felt very technological." 33% 19% 14% 14% 10% N = 21
  6. 6. How easy or hard was using Google Home/Walmart Voice Order to add groceries to your digital Walmart shopping cart? Much easier than expected Easier than expected A little easier than expected Neutral A little harder than expected Harder than expected Much harder than expected 5% 0% 5% 10% 14% 33% 33% N = 21 6
  7. 7. Explore Endcaps & Insights We keep Endcaps & Insights humming with insights, photos, and video about the latest developments in grocery retail. 7 Click the images to visit
  8. 8. What do you most LIKE about using Google Home/Walmart Voice Order to add groceries to your digital Walmart shopping cart? Below are the "likes" mentioned most often along with a representative quote 8 It’s fun It’s fast It’s easy to use "It's fun to shop in a different way." "It saves time, and I can add things whenever I run out without picking up a pen or my phone." "I like that talking with [Google Home/Walmart Voice Order] is seamless and easy." It remembers my past orders I can do it while doing other things "I love that it remembers the brands and products that I have bought before and offers those first." "I keep my Google Home Hub in my kitchen and I could absolutely see myself using this when I am cooking and run out of something. Currently we keep a paper list on the refrigerator but this would be much more streamlined."
  9. 9. What do you most DISLIKE about using Google Home/Walmart Voice Order to add groceries to your digital Walmart shopping cart? Below are the "dislikes" mentioned most often along with a representative quote 9 Difficulty setting up Difficult to NOT order something Difficult to research/compare "[I didn't like] the time it took to link my Walmart Grocery account to Google Home app." "[You] can't delete items from the cart without being directed to the Walmart grocery app." "It doesn't allow you to shop around and research your options as much as shopping on the app does." Long product descriptions Not understanding my request Not being able to see products "The explanations at first are a little long." "I had to repeat myself." "Could be difficult ordering some products when you can't see the actual item." *For those who don’t have Google Home Hub
  10. 10. On a 5-star scale, how would you rate Walmart's voice app? 4.3 Stars 10 "I think to get [5 stars] some aspects like the speed of conversation could be improved." N = 21
  11. 11. How likely are you to use your Google Home to add groceries to your digital Walmart shopping cart in the future? Completely likely Very likely Moderately likely Not very likely Not at all likely 0% 5% 5% 19% 71% "I will probably use [Walmart Voice Order] in the future to add things to my cart...it was really nice and easy, hands free, saves me some time." 11 N = 21
  12. 12. !12 If you could choose only ONE method for keeping track of the groceries you need from Walmart, which ONE of these would you choose? Walmart app/website Google Home/Walmart Voice Order Conventional shopping list 5% 33% 62% 12 N = 21
  13. 13. Take a picture of the Walmart grocery-pickup site 13 Agent Photos
  14. 14. On a 5-star scale, how would you rate your experience with Walmart's grocery-pickup service today? 14 Agent Screenshot N = 21 4.9 Stars
  15. 15. Take a picture of the two items you ordered through Walmart Voice Order and retrieved from the grocery-pickup site 15 Agent Photos
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