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Location-based Mobile Market Research at the Point of Influence


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When conducting research, how do you find out how someone is thinking versus what they thought? Time and distance are the two things that keep us from getting closer to what's presently happening. However, with mobile market research, we can get closer with real-time data. Rick West, CEO and Co-Founder of Field Agent, presented this topic at the 2014 IIeX (Insight & Innovation Exchange) Conference and will help you understand how Mobile Research allows you to capture insights from consumers via qualitative methodologies that were not possible a few years ago.

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Location-based Mobile Market Research at the Point of Influence

  1. 1. Changing the way the world collects business data and insights.
  2. 2. © Field Agent, Inc. 2014
  3. 3. Vine Consumption Distance Time © Field Agent, Inc. 2014
  4. 4. Thinking Thought Distance Time © Field Agent, Inc. 2014
  5. 5. Zero Moment of Truth (determining a need/want) First Moment of Truth (product/service selection) Second Moment of Truth (product/service usage) Point of Influence™: © Field Agent, Inc. 2014
  6. 6. 3. iBeacons 2. Geo-Fencing 1. Work Processes © Field Agent, Inc. 2014 Enabling Locations
  7. 7. Location Parameters (prompt based upon location) time/date push notification for in home survey geo-fence push notification for in store survey © Field Agent, Inc. 2014 iBeacon push notification for at shelf survey
  8. 8. © Field Agent, Inc. 2014
  9. 9. 9 © Field Agent, Inc. 2014
  10. 10. 10 © Field Agent, Inc. 2014
  11. 11. Hackers Location Variables Trust in Data © Field Agent, Inc. 2014 Opportunities with Mobile
  12. 12. DESIGN IDENTIFY EXECUTE VERIFY REPORT Where to Focus © Field Agent, Inc. 2014
  13. 13. Rick West CEO and Co-Founder Email: Phone: 479.236.4262