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For years Lidl, Walmart, and Aldi have competed with one another for shoppers and their spending.
No, not here in the United States, but in the United Kingdom.
American shoppers will soon have a choice between Lidl, Walmart, and Aldi, as the former prepares to open 20 stores on the East Coast this summer.
But it’s a choice U.K. shoppers have had for some time. Lidl, Walmart (under the name Asda), and Aldi are already quite familiar with one another…and shoppers in the United Kingdom are already quite familiar with them.
The question is: What can U.K. shoppers tell us about the upcoming competition between Lidl, Walmart, & Asda for U.S. shoppers?