Behind most K-12 students is a mom: providing direction on everything from what their little students wear to school to what goes in those crumply brown bag lunches. And while they're a force at-retail 365 days a year, moms hold particular sway and importance during the critical Back-to-School shopping season. Field Agent surveyed 500 moms of K-12 students, to explore their thoughts on back-to-school planning, shopping and spending. Here are 10 fast and important insights to help your company "make the grade" this Back-to-School shopping season. To view the original post visit our blog: http://blog.fieldagent.net/10-a-insights-back-to-school-shopping-with-500-moms

1. Shopping Insights
BACK-TO-SCHOOL
10 with 500 Moms
Top 5 Retailers
Moms Said They'll Purchase
School Supplies From This Year
87%
76%
33%
30%
29%
Walmart
Target
Staples
Walgreens
Dollar Tree
88%will use the Supplies List
provided by their school to
guide their purchases
88%of Moms said they
will save or or have saved for
Back-to-School shopping
1
2
3
53%of Moms reported that their children
“strongly influence” Back-to-School
clothing and footwear purchases
26%of Moms reported that their children
“strongly influence” Back-to-School
Supply purchases
4
67%indicated they would make
at least some purchases during
their state's tax holiday
11%said they’d shop Back-to-School
exclusively during the holiday5
6
“Back-to-school shopping is a
strain on my personal budget.” 79%agree
13%disagree
8%neutral
Children’s
influence on
Back-to-School
Purchases
Saving for
Back-to-School
Purchases
Supplies Lists
Strongly Influence
Back-to-School
Purchases
Back-to-School
SalesTax
Holiday
7Moms’ Priorities
when Purchasing
School Supplies
8Shopping for School Supplies is a
MULTI-STORE ENDEAVOR
9
10
Top 5 Items
Moms Pack in
Their Children’s
Lunches
86%
75%
73%
69%
63%
Fresh or Packaged Fruit
Sandwich or Wrap with Meat
Salty Snacks
Dairy-based foods
Packaged Sweet Snacks
PRICE
Quality
Brand Name
In-store Convenience
1.
2.
3.
4.
1%
60%will visit
2-3 stores
23%will visit
4-5 stores
7%will visit 1 store
9%will visit more
than 5 stores
will not visit any stores
25%will purchase 1-5% of their
School Supplies online
41%will not make any
online purchases
Shopping
ONLINE vs.
IN-STORE
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