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10 Back-to-School Shopping Insights with 500 Moms

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Behind most K-12 students is a mom: providing direction on everything from what their little students wear to school to what goes in those crumply brown bag lunches. And while they're a force at-retail 365 days a year, moms hold particular sway and importance during the critical Back-to-School shopping season. Field Agent surveyed 500 moms of K-12 students, to explore their thoughts on back-to-school planning, shopping and spending. Here are 10 fast and important insights to help your company "make the grade" this Back-to-School shopping season.

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10 Back-to-School Shopping Insights with 500 Moms

  1. 1. Shopping Insights BACK-TO-SCHOOL 10 with 500 Moms Top 5 Retailers Moms Said They'll Purchase School Supplies From This Year 87% 76% 33% 30% 29% Walmart Target Staples Walgreens Dollar Tree 88%will use the Supplies List provided by their school to guide their purchases 88%of Moms said they will save or or have saved for Back-to-School shopping 1 2 3 53%of Moms reported that their children “strongly influence” Back-to-School clothing and footwear purchases 26%of Moms reported that their children “strongly influence” Back-to-School Supply purchases 4 67%indicated they would make at least some purchases during their state's tax holiday 11%said they’d shop Back-to-School exclusively during the holiday5 6 “Back-to-school shopping is a strain on my personal budget.” 79%agree 13%disagree 8%neutral Children’s influence on Back-to-School Purchases Saving for Back-to-School Purchases Supplies Lists Strongly Influence Back-to-School Purchases Back-to-School SalesTax Holiday 7Moms’ Priorities when Purchasing School Supplies 8Shopping for School Supplies is a MULTI-STORE ENDEAVOR 9 10 Top 5 Items Moms Pack in Their Children’s Lunches 86% 75% 73% 69% 63% Fresh or Packaged Fruit Sandwich or Wrap with Meat Salty Snacks Dairy-based foods Packaged Sweet Snacks PRICE Quality Brand Name In-store Convenience 1. 2. 3. 4. 1% 60%will visit 2-3 stores 23%will visit 4-5 stores 7%will visit 1 store 9%will visit more than 5 stores will not visit any stores 25%will purchase 1-5% of their School Supplies online 41%will not make any online purchases Shopping ONLINE vs. IN-STORE Interested in learning more? @FieldAgentInc | marketing@fieldagent.net Visit our Blog Contact us

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