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7 Questions from Walmart Suppliers: Q&A Report

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If given the chance, what would you ask 3,000 Walmart grocery-shoppers? Field Agent gave Walmart suppliers this opportunity. Take a look at the suppliers’ questions, and see how loyal Walmart shoppers responded.

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7 Questions from Walmart Suppliers: Q&A Report

  1. 1. 1 7 Questions from Walmart Suppliers Q&A:
  2. 2. MEET THE SAMPLE N = 3,030 Walmart grocery-shoppers SURVEY DURATION: 44 hours, 51 minutes | 3/11/19 - 3/13/19 GENDER Women Men 72% 28% RACE Caucasian or some combo African American or some combo Hispanic or some combo Other 78% 9% 7% 8% AGE 18-24 25-34 35-44 45-54 55-64 65+ 3% 25% 36% 22% 11% 2% < $35,000 $35,000 to $49,999 $50,000 to $74,999 $75,000 to $99,999 $100,000+ 26% 19% 23% 15% 17% HOUSEHOLD INCOME SURVEY LOCATIONS HOW DO YOU SHOP FOR GROCERIES AT WALMART? In-store (not online/in-app) Online/in-app for curbside pickup Online/in-app for in-store pickup Online/in-app for package delivery Online/in-app for “fresh,” in-town delivery 96% 29% 26% 7% 6% 2
  3. 3. 3 Of your total grocery purchases from Walmart, how many are completed online for in-store/ curbside pickup? 1-30% > 50% > 90% 4% 23% 61% n = 1,205 Walmart grocery-pickup users 3
  4. 4. 4 More Neutral Less 38% 44% 18% n = 1,205 Walmart grocery-pickup users Since using Walmart grocery pickup, are you making more, less, or about the same number of in-store shopping trips to Walmart? Note: 25% said just “a little less”
  5. 5. 5 No more than 10% Between 11-50% Between 51-90% More than 90% 10% 41% 36% 13% On your “stock-up” shopping trips, what % of meals do you know you’ll be preparing prior to arriving in-store at Walmart? N = 2,918 Walmart grocery shoppers who make “stock-up” trips
  6. 6. 6 Price Convenience Nutritional info/dietary needs Brand name/loyalty Avail. online for pickup/delivery In-store displays/signs Environmental/social impact 4% 6% 17% 20% 21% 52% 78% Among PICKUP users, online availability (35%) is the 3rd most influential factor Combined %: #1 & #2 Ranks Rank 7 factors by how influential they are over your in-store grocery purchases at Walmart N = 3,030 Walmart grocery shoppers
  7. 7. 7 Product displays Coupons (on package or from dispenser) Shelf signs (i.e., "shelftalkers") Product demos 13% 14% 28% 30% What type of marketing best captures your attention when shopping in-store for groceries at Walmart? N = 3,030 Walmart grocery shoppers
  8. 8. 8 What 3 things are most responsible for you trying new grocery products when shopping at Walmart? Price promotions Coupons Product demos Special displays/endcaps Convenient placement 14% 18% 25% 39% 41% N = 3,030 8
  9. 9. 9 Excellent Very good Good Fair Poor 8% 27% 40% 18% 6% How would you rate the organic grocery selection at Walmart? n = 2,433 Walmart grocery shoppers who felt they could answer the question knowledgeably Shopper Quote
  10. 10. Field Agent Blog: Endcaps & Insights blog.fieldagent.net Your go-to source for insights on the ever-changing world of retail

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