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TOP 5 ALCOHOLIC BEVERAGES
@FieldAgentInc | marketing@fieldagent.net
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100 Proof Insights About Alcohol Drinkers

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Field Agent set out to understand the drinking preferences and behavior of 500 U.S. adults (over 21; average age = 40), divided evenly between men and women. We screened our extensive panel of 700,000 U.S. Agents to locate self-identified adult-age drinkers.

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100 Proof Insights About Alcohol Drinkers

  1. 1. TOP 5 ALCOHOLIC BEVERAGES @FieldAgentInc | marketing@fieldagent.net SUBSCRIBE TO OUR NEWSLETTER Field Agent set out to understand the drinking preferences and behavior of 500 U.S. adults (over 21; average age = 40), divided evenly between men and women. We screened our extensive panel of 700,000 U.S. Agents to locate self-identified adult-age drinkers. WOMEN COMBINEDMEN Beer (not light) Craft beer Red wine Vodka Rum White wine Red wine Vodka Rum Tequila Red wine Vodka White wine Beer (not light) Rum TOP 5 DRINKING OCCASIONS WOMENMEN Grilling outdoors Vacations Weddings Dinner at a restaurant Birthdays Vacations Dinner at a restaurant Grilling outdoors Weddings Birthdays alcohol drinkers drink preferences by gender 54% 20% 37% 77% 24% 68% 58% 70% 49% 49% 47% 45% 43% 40% WHITE WINE WINE COOLERS CHAMPAGNE BEER (NOT LIGHT) ROSE WINE CRAFT BEER WHISKEY TOP 5 HOLIDAYS FOR HAVING A DRINK New Year's Eve 4th of July Christmas Eve Thanksgiving Memorial Day 72% 64% 62% 49% 46% TOP 5 PLACES FOR PURCHASING ALCOHOL Other Drinking occasions by Gender drinking More or Less 62% 25% 48% 46% 24% 41% 18% 47% 15% 50% 46% 27% 43% 25% SPORTING EVENTS BUSINESS MEALS MUSIC VENUES AT THE BEACH TRAVELING ON A PLANE GOOD NEWS BAD NEWS Restaurants Grocery stores Independent liquor stores Mass merchandisers Bars (not restaurants) 77% 73% 73% 66% 61% TOP 5 TRIGGER EVENTS FOR PURCHASING Alcohol Holidays/birthdays In-store sales/discounts Non-holiday celebrations Sampling/demos In-store displays/signage 67% 61% 49% 39% 34% 54%said they’re drinking less because they’re getting older 66%said they’re drinking more because they enjoy it more Insights About100 PROOF survey by 1 2 3 4 5 1 2 3 4 5 COMBINED Vacations Grilling outdoors Dinner at a restaurant Weddings Birthdays STORE for exclusive insights each month TOP 5 MIXERS Soda Water/tonic water Fruit juices Coffee Cider 80% 70% 66% 64% 39% 45% because they have more money to spend 41% because they attend more parties 48% because they attend fewer parties 41% because they’re trying to live healthier than three years ago? 42% of men and 31% of women use energy drinks for mixing alcoholic beverages Click here for even deeper insights about alcohol consumption

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