Interested in BBB Accreditation? Not sure if it's worth it? Not sure what to do or what you need to get in order to get BBB accredited? Fiducia Marketing recently received their own accreditation recently (http://www.bbb.org/eastern-michigan/business-reviews/marketing-programs-and-services/fiducia-marketing-in-troy-mi-90022087) and now has a A- ranking . They'll walk you through the steps and information on how you too can get accredited with the BBB and make it through their review process.
Fiducia Marketing is a sales and marketing company located in Troy, MI. Since opening their doors in 2010, Fiducia Marketing has concentrated on relationship-based marketing and sales and helps clients both attain and retain customers.
2. BBB Accreditation
The BBB, or the Better Business Bureau, is an organization
formed with the mission of advancing marketplace trust.
How?
The BBB holds reviews organizations like
Fiducia Marketing that are looking to become
accredited and determines whether they meet
a certain set of criteria. Then, once an
organization is a member, they hold their
members accountable to a code of conduct
that encourages best practices.
3. Why become accredited?
Especially in the modern world, it
is important that consumers trust
you and your company.
A BBB accreditation supplies a
measure of trust from an
outside, neutral party, that is hard
to otherwise obtain.
4. Step 1 – make sure you already adhere
to standards
Check the list of standards that Things to check:
the BBB businesses adhere to
(an example is here). Make Does your business require a
sure that your business is not license? Are you licensed?
breaking any rules.
Do your ads meet BBB
standards? Are they improper or
misleading?
Does your website have a
privacy policy and information
about the security of financial
transactions?
5. Step 2 – Contact your local
BBB branch office
Are you applying to the right location?
Before clicking “apply” on that website,
remember that BBB’s are regional based, and
you’ll want to ensure you apply to the right one.
Every office has slightly different requirements,
so make sure that you know yours.
6. Step 3- Gather all relevant
information
Most BBB applications ask fro the Whether or not the business is
following: licensed properly
Business Name Primary Contact
Address Parent Company name and
address
Website
Additional details and
Date Established information
Number of Employees Sector/category of business that
you work in
Number of Locations
Number of Customers
Annual Gross Revenue
7. Step 4 – Apply
Most BBB’s make it easy to apply initially
Simply go to your regional BBB site and find the proper link
8. Step 5- Keep in Touch
The BBB will likely require
additional paperwork and
information, be sure to supply
this information in a timely
manner. It usually takes about
30 days for the BBB to respond
Check the status of your
application if you don’t hear back
within 30 days
9. Step 6- Spread the word
Once you’re accredited, you’re
allowed to use the BBB logo on
your company’s materials, so
spread the word!
Fiducia Marketing made sure to
announce our new accreditation
on our
Facebook, Twitter, LinkedIn, and
added the logo to our website.
Consider sending out a press
release to let everyone know
about your new accreditation.