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FIDDAYS - Comment ameliorer le referencement de son site internet en 2018 ?

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FIDDAYS - Comment améliorer le référencement de son site internet en 2018 ?
N°18 - Salle B - 9h30 / 10h30
ATYPICOM - Eric GARLETTI - Président Directeur Général

Published in: Business
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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FIDDAYS - Comment ameliorer le referencement de son site internet en 2018 ?

  1. 1. Fidaquitaine© - Atypicom© - 4/07/2018 Comment améliorer le référencement de son site internet en 2018 ? N°18
  2. 2. Fidaquitaine© - Confidentiel SOMMAIRE  Google est Leader (Presque partout)  Les résultats organiques sont ils independants ?  Google devient un moteur de réponses  Google étend son concept de 'Rich Snippet' à celui de 'Rich Card’  Google est il un AI ?  Comment fonctionne Google ?  Moteur et désambiguisation  L'algorithme  Les bases  Une page idéale ?
  3. 3. Fidaquitaine© - Confidentiel GOOGLE EST LEADER (PRESQUE PARTOUT)
  4. 4. Fidaquitaine© - Confidentiel GOOGLE EST LEADER (PRESQUE PARTOUT)
  5. 5. Fidaquitaine© - Confidentiel LES RESULTATS ORGANIQUES SONT ILS INDEPENDANTS ?
  6. 6. Fidaquitaine© - Confidentiel GOOGLE DEVIENT UN MOTEUR DE RÉPONSES Google en est passe de devenir un moteur de recherche de réponses. Tom Anthony dresse ce constat comme une des tendances majeures du Web du futur : la recherche web présente de plus en plus de réponses intégrées dans les résultats de recherche Google. Les réponses enrichies (Rich answers), sont des résultats issus du contenu de sites web mais affichés directement dans Google au-dessus des résultats organiques. Les réponses enrichies permettent d’apporter une réponse rapide à une requête sans avoir à cliquer sur un site et font ainsi de Google un moteur de réponses plus que de mots-clés.
  7. 7. Fidaquitaine© - Confidentiel GOOGLE DEVIENT UN MOTEUR DE RÉPONSES
  8. 8. Fidaquitaine© - Confidentiel GOOGLE DEVIENT UN MOTEUR DE RÉPONSES
  9. 9. Fidaquitaine© - Confidentiel GOOGLE DEVIENT UN MOTEUR DE RÉPONSES
  10. 10. Fidaquitaine© - Confidentiel GOOGLE DEVIANT UN MOTEUR DE RÉPONSES
  11. 11. Fidaquitaine© - Confidentiel GOOGLE DEVIANT UN MOTEUR DE RÉPONSES
  12. 12. Fidaquitaine© - Confidentiel GOOGLE DEVIANT UN MOTEUR DE RÉPONSES
  13. 13. Fidaquitaine© - Confidentiel GOOGLE DEVIANT UN MOTEUR DE RÉPONSES
  14. 14. Fidaquitaine© - Confidentiel GOOGLE DEVIANT UN MOTEUR DE RÉPONSES
  15. 15. Fidaquitaine© - Confidentiel GOOGLE DEVIENT UN MOTEUR DE RÉPONSES
  16. 16. Fidaquitaine© - Confidentiel GOOGLE DEVIENT UN MOTEUR DE RÉPONSES
  17. 17. Fidaquitaine© - Confidentiel GOOGLE DEVIENT UN MOTEUR DE RÉPONSES
  18. 18. Fidaquitaine© - Confidentiel GOOGLE DEVIENT UN MOTEUR DE RÉPONSES
  19. 19. Fidaquitaine© - Confidentiel GOOGLE DEVIENT UN MOTEUR DE RÉPONSES
  20. 20. Fidaquitaine© - Confidentiel GOOGLE DEVIENT UN MOTEUR DE RÉPONSES
  21. 21. Fidaquitaine© - Confidentiel GOOGLE ÉTEND SON CONCEPT DE 'RICH SNIPPET’ À CELUI DE 'RICH CARD' (OU 'CARTE ENRICHIE') MAI 2016
  22. 22. Fidaquitaine© - Confidentiel Pas Optimisé Moyennement Optimisé Optimisé "Je suis un petit animal, entièrement vert et un peu visqueux. Je fais de gros sauts. Je vis là où il y a de l'eau et j'adore manger de petits insectes volants. " "Un petit animal vert qui vit dans les marais, je saute à travers les nénuphars et mange les moustiques." "Un amphibien vert, membre de l'ordre Anura." GOOGLE EST IL UN AI ?
  23. 23. Fidaquitaine© - Confidentiel GOOGLE EST IL UN AI ?
  24. 24. Fidaquitaine© - Confidentiel GOOGLE EST IL UN AI ?
  25. 25. Fidaquitaine© - Confidentiel GOOGLE EST IL UN AI ?
  26. 26. Fidaquitaine© - Confidentiel COMMENT FONCTIONNE GOOGLE ? Offre d’information (url site web) Demande d’information (formulation d’intention) Intermédiaire (moteur de recherches)
  27. 27. Fidaquitaine© - Confidentiel Utilisateur (demande d’information) Moteur de recherches (intermédiaire) Langage binaire (binary digit –bit) Algorithmique (séquence de calcul) Mathématiques (stochastique – statistique) Langage naturel (système de signes) Sémantique (sens - signifié) Linguistique (étude du langage) COMMENT FONCTIONNE GOOGLE ?
  28. 28. Fidaquitaine© - Confidentiel MOTEUR ET DÉSAMBIGUISATION
  29. 29. Fidaquitaine© - Confidentiel Un moteur… Ne voit pas Ne lit pas Ne comprend pas MOTEUR ET DÉSAMBIGUISATION
  30. 30. Fidaquitaine© - Confidentiel MOTEUR ET DÉSAMBIGUISATION
  31. 31. Fidaquitaine© - Confidentiel L'ALGORITHME Classer les pages web
  32. 32. Fidaquitaine© - Confidentiel CONTRAINTES ORGANIQUES URL Unique TITLE Unique H1 Unique TEXTE Unique ALT Unique VOUS êtes unique Empêcher la duplication Principe simple Si l’on n’était pas unique on serait interchangeable ! Optimisations techniques LES BASES
  33. 33. Fidaquitaine© - Confidentiel UNE PAGE IDÉALE ? Principes généraux :
  34. 34. https://www.atypicom.fr/
  35. 35. FIDAQUITAINE - Confidentiel 3 6
  36. 36. 37 3 av. Georges Clemenceau 33150 CENON 05 56 40 94 20 26 rue Chanzy 24000 PERIGUEUX 05 53 46 65 16 www.FIDAQUITAINE.com ENSEMBLE, C U L T I V O N S V O T R E R É U S S I T E !

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