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Maria Ogneva - How To Encourage Employee Participation In Your Community

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Maria Ogneva of Sidecar will explain how you can get more of your employees participation in your online community.

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Maria Ogneva - How To Encourage Employee Participation In Your Community

  1. 1. how to… encourage employee participation in your commun ity Maria Ogneva @themaria!
  2. 2. What’s all this engagement talk about?
  3. 3. And why is it good for community ? 1 . Scale community & lead by example
  4. 4. And why is it good for community ? 1 . Scale community & lead by example 2 . Uncover hidden knowledge
  5. 5. And why is it good for community ? 1 . Scale community & lead by example 2 . Uncover hidden knowledge 3 . Increase legitimacy of answers
  6. 6. And why is it good for community ? 1 . Scale community & lead by example 2 . Uncover hidden knowledge 3 . Increase legitimacy of answers 4 . Find beEer solutions
  7. 7. And why is it good for community ? 1 . Scale community & lead by example 2 . Uncover hidden knowledge 3 . Increase legitimacy of answers 4 . Find beEer solutions 5 . Happier people
  8. 8. “87% of American workers are disengaged or highly disengaged” -­‐‑ Gallup Poll, 201 3 How can you ask them to do more ?
  9. 9. Here’s how hEps://www.flickr.com/photos/michaelheiss/8710606842
  10. 10. 10 steps to employee engagement in your commun ity
  11. 11. 1 . Have real empath y What’s in it for me ?
  12. 12. 2 . Provide guardrai ls Rules give freedom to do what’s right
  13. 13. GeEing everyone on the same pag e • Align with team leads first • Team-­‐‑specific, relevant training • Bake it into onboarding • Hands-­‐‑on challenges • Maybe even gamification? • Get clear on mutual expectations and roles
  14. 14. 3 . Have a clear proces s Escalation What to do in times of crisis / outag e Mutual expectation s
  15. 15. 4 . Make it easy, bite-­‐‑size d How do you eat an elephant?
  16. 16. 5 . Celebrate and rewar d “They tried to kill us. They failed. Let’s eat” - Jewish proverb
  17. 17. Make rewards meaningful
  18. 18. 6 . Help leaders lead the way
  19. 19. Formal leaders Execs & team leads What’s important to them? How will this reach their objectives? How will this make them the hero? How can you make it easy? How can you remove risk? Informal leaders Take cue from existing behavior What do they value? How can you make them the hero? Tap into their influence Help them expand it
  20. 20. 7 . Create conditions for ownership & participation Let teams own the outcomes & methods
  21. 21. Strike a balanc e Can’t be too loosely structured… or too rigid
  22. 22. 8 . Use the backchannel PSST…
  23. 23. Hold each other responsible But don’t throw each other under the bus
  24. 24. 9 . Have a digital workspace Source: Adobe
  25. 25. 10 . Focus on method, not just goals Deprivation diets Focus on creating good “keystone” habits hEps://www.flickr.com/photos/thelivelygirl/5261389796
  26. 26. Your employees will be like this :
  27. 27. Remember to let your customers breathe! Caveat: Don’t overwhelm the customer J
  28. 28. Community is a leadership discipline… "ʺA leader is best when people barely know he exists; when his work is done, his aim fulfilled, they will say: we did it ourselves. ” -­‐‑ancient Chinese philosopher Lao hEps://www.flickr.com/photos/63493383@N02/6355268177/
  29. 29. THANK YOU! KEEP IN TOUCH! @themaria!

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