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Addicted to Community - Jeff Atwood


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A guide to building a habit forming community based on fun, tangible progress, and respect. How to gently guide your community members down the path toward mutual cooperation

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Addicted to Community - Jeff Atwood

  2. 2. Not discussion No chit-chat Q&A
  3. 3. 1. Learning is fun… right? 2. Games are learning aids. 3. Games help people work together toward a common goal.
  4. 4. … the Q&A game
  5. 5. All questions start with the premise of the “problem”, which can (at least in theory) be solved. All answers must work towards solving the problem.
  6. 6. Helping your fellow programmers is the most effective way to "win" the Q&A game and advance the craft of software development together. The best way to learn is to teach.
  7. 7. I build massively multiplayer text-based games
  8. 8. … the discussion game
  9. 9. March 2009
  10. 10. February 2012
  11. 11. Works on children between the age of 1 and 100.
  12. 12. 46 Reasons My 3 Year Old Might be Freaking Out • His sock is on wrong. • His lip tastes salty. • His shirt has a tag on it. • The car seat is weird. • He’s hungry, but can’t remember the word “hungry.” • Someone touched his knee. • He’s not allowed in the oven. • I picked out the wrong pants. • His brother looked at him. • His brother didn’t look at him. • His hair is heavy.
  13. 13. It’s not about problem solving. It’s about empathy.
  14. 14. stop trying to fix it!
  15. 15. The forum “game” is more reliable, more long term fun than the actual videogames.
  16. 16. I realized that no serious discussion can happen unless people are having fun.
  17. 17. The serious discussions are a side-effect of the fun, and the solid core gameplay. But without fun, you'll have nobody to talk to, so it's irrelevant!
  18. 18. Imagine a negative experience. What’s more helpful: - talking about it? - writing about it?
  19. 19. Writing encourages the creation of a story. A structure that helps people make sense of what happened to them.
  20. 20. 1. Empathy 2. Fun 3. Storytelling
  21. 21. 1. Civility 2. Utility 3. Practical problems
  22. 22. 450 participants - Recall 10 books you read in high school. - Recall the 10 commandments.
  23. 23. - Posting some, but no profile picture? - Replying to the same person... a lot? - Replying to the same topic… a lot? - Posting a link someone else already posted? - You’re replying with a single word?
  24. 24. … placing healthy foods in a school cafeteria at eye level, while putting less healthy junk food in harder to reach places
  25. 25. The power of a gentle nudge, delivered at exactly the right time.
  26. 26. Remove friction from reading
  27. 27. Reward listening instead of talking
  28. 28. Live notifications and updates
  29. 29. Make sharing links easy and automatic
  30. 30. Reward community members who return
  31. 31. Reward ❤ content
  32. 32. Q&A is a competition; answers compete
  33. 33. Discussion is a collaboration; reciprocate ❤
  34. 34. 1. Q&A and Discussion have opposing goals, but may be compatible – in one direction. 2. Building habits (with nudges!) that lead to positive collaborative, not competitive community behaviors
  35. 35. 3. Communities are interactive, multiplayer text adventures. Let’s play, move fast, and have fun together.
  36. 36. THANKS! Jeff Atwood