Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Dianne Kibby - How To Build A Community For A Highly Technical Audience


Published on

Dianne Kibby helped develop a community for a highly technical audience, Element 14. She has excelled in managing to get the types of people that rarely interact online to become highly active in community in her role at Newark. During this presentation, she will explain how.

  • Be the first to comment

  • Be the first to like this

Dianne Kibby - How To Build A Community For A Highly Technical Audience

  1. 1. 1 A Global Community of Engineers
  2. 2. Global distributor of electronic About Premier Farnell components & services We are a high service global distributor of products and services for the electronic design and maintenance engineers. Access to 2 million products from over 3,000 suppliers Global access to products with 42 local language websites
  3. 3. The element14 community – Happy 5th Birthday! § A community of and for design engineers - help engineers, educators and electronics enthusiasts to connect, collaborate and solve problems § We now have access to a group of engaged customers – over 270K registered global members § Unique in our Industry with many recognized awards § Annually we experience 50% growth in overall participation from our members.
  4. 4. 4 What is element14? • Named after silicon – the 14th element of the periodic table • An essential element in the electronics industry At the heart of most new technology… we aim to be at the heart of an engineer’s design process.
  5. 5. The Ben Heck Show 5 The element14 Ben Heck Show MakerModder Extraordinaire Weekly video series on element14 Just launched the 150th episode 315,347 YouTube Subscribers 17,564,532 Total Views 921,000 Average Views/Month
  6. 6. The Ben Heck Show – Innovation 6
  7. 7. Lesson 1: Give the community it’s own Identity 7
  8. 8. Technical Content – important to an engineer – but does it drive engagement? Products are extremely important to an engineer’s design – but how does it drive engagement? 8 Our challenge
  9. 9. 9 And then there was direct selling, banner ads, email signups, which definitely didn’t drive engagement…..
  10. 10. They did want to hear the experiences of others - Roadtest reviews from an engineer using the product 10
  11. 11. 11 And they did want to help other engineers asking technical questions…..
  12. 12. 12 We asked our members
  13. 13. Lesson 2: Stay dedicated to your members 13
  14. 14. 14 The electronics industry marketplace is massive – can’t do it all
  15. 15. The launch of Raspberry PI: Early content development - unboxing videos, user projects, tech specs, live webinars Half a million visits in 3 days and 1.8 million total visits the month of launch. A robust area of the community with ongoing content creation
  16. 16. 16
  17. 17. Lesson 3: Own the trends in your industry 17
  18. 18. Global Design Challenges 18 Global Design Challenges – Partnering with Industry’s Technology leaders Showcasing member talent
  19. 19. Lesson 4: Showcase talents and feed the egos of your members 19
  20. 20. Technical product videos are good Live events with experts are better Product specifications are important But member projects showcase how a product is used Engineers are experiential learners 20
  21. 21. STEM Academy – Educators sharing with Educators Top member webinars with Educators 21
  22. 22. Lesson 5: Teach them in a way they want to learn 22
  23. 23. Give the community its own identity Stay dedicated to your audience Own the trends in your industry Showcase the talents of your members – Feed the Ego Teach them in a way they want to learn 23 Engaging a technical audience
  24. 24. Thanks! Dianne Kibbey 24