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Caty Kobe - How To Create A Community Development Plan

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Caty Kobe, head of training at FeverBee, uses this presentation to guide you through the entire process of creating a practical community development plan for your community.

Published in: Marketing
  • Huge thanks to Maurice Trudell (@mauricetrudell) for designing my slides. Please give me a shout on Twitter if you have any questions!
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Caty Kobe - How To Create A Community Development Plan

  1. 1. How to Create a Community Development Plan Caty Kobe Head of Training, FeverBee @catykobe // #fbsprint
  2. 2. Q @catykobe // #fbsprint
  3. 3. @catykobe // #fbsprint
  4. 4. Your Plan Is Your North Star A @catykobe // #fbsprint
  5. 5. Without a plan we get stuck @catykobe // #fbsprint
  6. 6. We become too reactive @catykobe // #fbsprint
  7. 7. Our community stops progressing forward @catykobe // #fbsprint
  8. 8. Inception Establishment Maturity Mitosis Growth Rate 0-50% via community 50-90% via WOM/ Referral 90%+ via WOM/ Referral Variable Activity 0-50% via community 50-90% via community 90%+ via community Dips with each new group Sense of Community N/a 0-24* 25-72* 73-96* © FeverBee Limited, All Rights Reserved
  9. 9. 1 @catykobe // #fbsprint
  10. 10. @catykobe // #fbsprint
  11. 11. Benchmark Yourself 1 @catykobe // #fbsprint
  12. 12. Find out where you are in the lifecycle. @catykobe // #fbsprint
  13. 13. Inception Establishment Maturity Mitosis Growth Rate 0-50% via community 50-90% via WOM/ Referral 90%+ via WOM/ Referral Variable Activity 0-50% via community 50-90% via community 90%+ via community Dips with each new group Sense of Community N/a 0-24* 25-72* 73-96* © FeverBee Limited, All Rights Reserved
  14. 14. Measure growth, activity, and sense of community @catykobe // #fbsprint
  15. 15. SOC requires survey: http://bit.ly/ socsurveyfeverbee @catykobe // #fbsprint
  16. 16. Measure against business objectives @catykobe // #fbsprint
  17. 17. (ahem, that means ROI) @catykobe // #fbsprint
  18. 18. 2 @catykobe // #fbsprint
  19. 19. @catykobe // #fbsprint
  20. 20. Use the
“Goldilocks Principle” 2 @catykobe // #fbsprint
  21. 21. Push yourself, but set achievable goals @catykobe // #fbsprint
  22. 22. 3 @catykobe // #fbsprint
  23. 23. @catykobe // #fbsprint
  24. 24. Inventory Your Resources 3 @catykobe // #fbsprint
  25. 25. Marketing help? @catykobe // #fbsprint
  26. 26. Design/ dev resources? @catykobe // #fbsprint
  27. 27. Budget? @catykobe // #fbsprint
  28. 28. 4 @catykobe // #fbsprint
  29. 29. @catykobe // #fbsprint
  30. 30. Create and Communicate 4 @catykobe // #fbsprint
  31. 31. Write it out! @catykobe // #fbsprint
  32. 32. Validate with your vendor @catykobe // #fbsprint
  33. 33. Sell your executive sponsor @catykobe // #fbsprint
  34. 34. Set realistic expectations* @catykobe // #fbsprint
  35. 35. Share with your company! @catykobe // #fbsprint
  36. 36. 5 @catykobe // #fbsprint
  37. 37. @catykobe // #fbsprint
  38. 38. Execute, measure, analyze, iterate 5 @catykobe // #fbsprint
  39. 39. buzzword overload, sorry! :) @catykobe // #fbsprint
  40. 40. Start executing against your plan @catykobe // #fbsprint
  41. 41. Provide weekly updates to yourself/ boss @catykobe // #fbsprint
  42. 42. Provide monthly updates to your boss/ company @catykobe // #fbsprint
  43. 43. Leverage A/B testing to save time & money @catykobe // #fbsprint
  44. 44. Don’t be afraid to roll back changes @catykobe // #fbsprint
  45. 45. @catykobe // #fbsprint
  46. 46. There’s No Time 
 Like the Present @catykobe // #fbsprint
  47. 47. Get started with your plan now @catykobe // #fbsprint
  48. 48. Account for change @catykobe // #fbsprint
  49. 49. 1. Benchmark yourself 2. Decide what you want to achieve 3. Inventory your resources 4. Create & communicate 5. Go execute! 1. Measure & iterate as necessary @catykobe // #fbsprint How to Create a Community Development Plan
  50. 50. Thank you. @catykobe // #fbsprint

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