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Ben Page e il concetto di Felicità

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28 Maggio 2011 - Nando Pagnoncelli incontra Ben page per il concetto di Felicità - Pesaro - Palazzo Gradari, Salone Nobile

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Ben Page e il concetto di Felicità

  1. 1. Ben Page Chief Executive Ipsos UK [email_address] Our Happiness
  2. 2. The rise of happiness
  3. 3. Even politicians are in on the act “ Well being can’t be measured by money or traded in markets. It’s about the beauty of our surroundings, the quality of our culture, and above all, the strength of our relationships. Improving our society’s sense of well-being is, I believe, the central political challenge of our lives.” David Cameron, May 2006
  4. 4. … the public agree Base: 25,103 European adults “ Policies should put less emphasis on individual consumption, and more emphasis on other aspects of the quality of life.”
  5. 5. The economy, stupid?
  6. 6. Does Money Buy Happiness in America? Source: Are WE Happy Yet? PewResearchCenter, Feb 2006
  7. 7. Similarly poorer people are more miserable in the UK Base: 2013 British adults Taking all things together, would you say in general you are… % Unhappy/ Very unhappy
  8. 8. But money isn’t everything…
  9. 9. Base: US National Surveys Year Index score ‘Very happy’ Source: GDP from Statistical Abstract of the United States, 1995, ‘very happy’ scores from various surveys, courtesy of Ed Diener GDP per capita Index ‘very happy’ $20,000 Americans – GDP and Happiness……
  10. 10. Money and Happiness National Happiness Level Source: World Values Study Average National Income Level $
  11. 11. Money only buys so much happiness…. GDP Happiness
  12. 13. What do the British think?
  13. 14. What would make you happier? More time with family Earning double what I do now Q Which four or five of the following things do you think would make you happier? More time with friends More travelling More time for leisure/sport Better community spirit Having a happy marriage More contact with nature Moving abroad Learning new skills Better health Better housing Moving jobs More time to think/be alone Base: 2,015 interviewed face to face in home in GB aged 15 +, 20-25 Sept 2007
  14. 15. What would make you happiest? % Loads more money Better Health More time with my family More/better possessions Base: 2,015 interviewed face to face in home in GB aged 15 +, 20-25 Sept 2007
  15. 16. What would make you happiest? % Doubled income More time with my family More access to nature Better housing Base: 2,015 interviewed face to face in home in GB aged 15 +, 20-25 Sept 2007
  16. 17. Money does matter to a very large proportion of the population’s happiness…
  17. 18. What else works?
  18. 19. Leisure and relationships…… <ul><li>“ If you want to be happy for a few hours, get drunk. If you want to be happy for a few years, get a wife. If you want to be happy forever, get a garden” </li></ul><ul><li>Traditional </li></ul>
  19. 20. Leisure and relationships At least once a week At least once a month Several times a year Once a year or less Never/almost never Total Satisfaction by frequency of gardening
  20. 21. Do some sport…….. At least once a week At least once a month Several times a year Once a year or less Never/almost never Total Life satisfaction by regularity of walking, swimming or playing sport
  21. 22. Get Married Married Co-habiting Single Divorced/separated % very happy Base: 2,015 interviewed face to face in home in GB aged 15 +, 20-25 Sept 2007
  22. 23. Very Happy by Marital Status % Married Never Married
  23. 24. Get Qualified Degree or PHd A Levels GSCE None % very happy Base: 2,015 interviewed face to face in home in GB aged 15 +, 20-25 Sept 2007
  24. 25. Go to church Never Nearly weekly Monthly + Several times a year Several times weekly Weekly
  25. 26. Avoid middle age and teenagers Base: 2013 British adults Taking all things together, would you say in general you are… % Unhappy/ Very unhappy % Very Happy
  26. 27. The terror of teenagers! %
  27. 28. The problems of adaption, estimation bias and social comparison
  28. 29. We can learn from this! <ul><li>“ The great source of both the misery and disorders of human life seems to rise from over-rating the difference between one permanent situation and another” </li></ul><ul><ul><li>Adam Smith, 1759 </li></ul></ul>
  29. 30. Things are never as good or as bad as we think they will be... Lucas, Clark, Georgellis, and Diener (2003). N ~24,000 Life Satisfaction Happiness and getting married…….
  30. 31. Highest Life Expectancy And disability free years Lowest Life Expectancy And disability free years Life expectancy disparity is 16 years Diener et. al. 2004 Happiness and getting divorced/widowed…….
  31. 32. Social Justice, inequality and happiness “ A house may be large or small; as long as the surrounding houses are equally small it satisfies all social demands for a dwelling. But if a palace arises beside the little house, the little house shrinks to a hovel… [and]… the dweller will feel more and more uncomfortable, dissatisfied and cramped within its four walls.” (Marx, 1847)
  32. 33. Inequality of income and prevalence of emotional distress in English-speaking nations, Western Europe and Japan Sources: Emotional distress prevalences: for New Zealand, Oakley-Browne et al. (2006); for all other nations, Demyttenaere et al. (2004). Income inequality ratios are from UNDP (2003). Income inequality, ratio of top 20% to bottom 20% of incomes Prevalence of any emotional distress (%)
  33. 34. Some things that turn out to increase happiness <ul><li>Get married </li></ul><ul><li>Become richer than your peer group, but stay friends with them to beat the problem of social comparison </li></ul><ul><li>As you earn more, try to constrain the growth in your spending to beat the problem of adaption </li></ul><ul><li>Find religion, and attend meetings at least monthly, if not weekly </li></ul><ul><li>Find some extra leisure time and spend more time with friends and family </li></ul><ul><li>Get a degree </li></ul><ul><li>Visit your physician for a health test – the healthier, the happier </li></ul><ul><li>Live to a ripe old age – being middle aged is just depressing </li></ul>
  34. 35. [email_address]

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