Emerging online TV revenue businesss models - New advertising, ecommerce and media approaches - Live iDTV presentation
Achieve 7.21m hits a day and 2.6bn hits a year producing 5 ongoing serials and 20 themed shows processing 26.34m transactions - 0.25 to 5% charge integrating internet TV and ecommerce channels Internet TVA tour of business plan features
(Content shown is figurative) eL ePay eBIntegrated Applications:
lifestyle and ecommerce TV channelsInnovation in ecommerce and media
reality shows and direct online salesMedia productions supporting ecommerce
ePayeB eL Live iDTV – Internet TV (Content) ePay – Payments and Transfers eBooking – Reservations eLive and LiveMC – Social Networks Live Cause – Social Conscience
Live Dynamic PlatformLive iDTV is an internet TV andecommerce platform integratingsocial media networks andvirtualizing businesses installingIPv cameras and realizing low- Social Mediacost media productions. Live Entertainment Events Organization Virtual Adventure
Live iDTV Mission and PurposeLive iDTV mission and purpose is toproduce TV entertainment, virtualadventures, real-time video streamingand organize dynamics to achieve asatisfactory and repetitive userexperience (UX).
Live iDTV Infrastructure and PlatformLive iDTV technological infrastructureand platform is designed to build anddevelop integrated internet TV andecommerce channels, social mediaapplications and virtualize e-businesses placing IPv digital cameras Social Mediafor interactivity. Live Entertainment Events Organization e-Commerce
Live Sites and Social Mediawww.LiveiDTV.comOur main site is LiveiDTV.com. It will contain 7lifestyle and ecommerce TV channels and will beintegrated with LiveMemberClub.com andLiveCauses.org. Live Entertainment Virtual Adventure e-Commerce
Live Sites and Social Mediawww.LiveMemberClub.comLive Member Club, “Live MC”, is our SocialMedia Network. Its purpose is to promotesocial dynamics among users and memberssupporting e-commerce and loyalty programsfor business customers. Events Organization Member Club
Live Sites and Social Mediawww.LiveCauses.org“Live Causes” is our social responsibilityarea focused on supporting social causes.Its purpose is to promote social conscienceand awareness by organizing events andother activities. Social Conscience
Live Functions and Social Media Appswww.eLive.*“eLive” (eL), button and function, is our integratedsocial network application (i.e. subdomain). It will eLsupport “LiveMC” with a club events agenda andgroups video conferencing for real-time interaction. Social Network Video Conferencing eLive TV Channel
Live Functions and Ecommerce Appswww.ePay.*“ePay” (eP), button and function, is our integratedpayments and transfers system application (i.e. ePaysubdomain). It will be integrated with the sites tosupport ecommerce transactions acting as a wallet. Payments Transfers e-Commerce
Live Functions and Ecommerce Appswww.eBookings.*“eBookings” (eB), button and function, is our integratedbookings and reservations system application (i.e. eBsubdomain). It will be integrated with the sites tosupport ecommerce operations. Bookings Reservations e-Commerce
Live Users, Content and Locations 3m to 15m users Worldwide 1m to 6m users in Asia & Africa 1.8m to 8m users in Europe & America 200.000 to 1m users in UK & Spain Social Conscience
Live Users Occupation students and professionals User level social media and internet savvy Access from home, mobile phones and work Activity use entertainment and marketing User type consumers and businesses
Live Content Live Shows and Events Live Tours and Adventures Live Fashion and Designers Live Members and Social Media Live Music and Artists Profiling
Live Content In-house programmed feeding system. Users content, video and home media productions. Business customers content and media productions. Live iDTV low-cost media productions.
Live Content In-house programmed feeding system: Video/Live feeding and RSS from sites, channels, youtube, etc. Users share content: Content, video and home-made media productions. (In-house and users home production)
Live Content Business customers low-cost media productions: In-house marketing productions. Live events streaming. Real-time shows production. Live iDTV low-cost media productions: PR and publicity for business customers. Live events streaming and video shows. Ongoing serial programs and shows. Realityshows focused on lifestyle activities. (Reality shows focused on lifestyle and business activities)
Live serials and shows worldwide, mainly promoting venues Live cuisine shows from the best chefs Live cocktail and wine shows Live restaurants, bars and clubs shows Live music, arts and fashion events shows
Live serials and shows worldwide, mainly promoting destinations Live travel shows from travelers worldwide Live tours with tour guides worldwide Live travel from natural reserves Live travel from new destinations
Live serials and shows worldwide, mainly promoting brands Live shows from fashion gurus Live shows from best designers Live fashion weeks worldwide Live shows at best showrooms
Live serials and shows worldwide, mainly promoting artists Live shows from music gurus and artists Live shows from best DJs worldwide Live shows from best new bands Live shows from solos and groups
Live serials and shows worldwide, mainly promoting films and arts Premieres and trailers from films worldwide Live shows from filmmakers and studios Live shows from art gurus and artists Live shows from venues and exhibitions
Live events from members worldwide promoting club and lifestyle Live parties events for members Live travel events for members Live fashion events for members Live music events for members
Live serials and shows worldwide promoting social conscience and causes Live shows from organizers Live shows from volunteers Live events supporting causes Live shows and videos
Live Locations Starting-Up: London and Madrid Growth: Berlin, Paris, Milan, NY, LA, Miami, Buenos Aires, Sao Paulo, Mexico DF, Moscow and others Expansion: Beijing, Shanghai, Hong Kong, Delhi, Mumbai, Tokyo, Yokohama, Osaka, Bangkok, Singapore and Dubai
Business Planning Internet TVWithin a fast working pace in a60-month period it projects to Business Strategy:generate £25.6m by direct Fast Growth & High Returnsonline sales, franchising andlicensing. Technology:It aims to reach 15m users and Infrastructure & Platformconsumers within 21 countriesestablishing operational basesin main cities. Financials: 5Year Results & Ratios
Fast Growth and High ReturnOur fast growth and high returnbusiness strategy aims to develop a eFashionconsiderable number of businessopportunities.We will develop revenue streams Fastcreating business models partnering Growth & eArtists eEventsestablished firms (JV and M&A) and Highon our own. ReturnBusinesses models aseFashion, eDesign, eEvents, eVenues, eTravel, eTours, eArtists, eMusic, e eTravelCinema, eArts, eClub and manyothers.
Live Brands and Trade Marks Live Fashion™ Live Live Venues™ Travel™ LiveiDTV Brands Live Live Music™ Cinema™ Live Live Artists™ Club™
Live Branding Development StrategyBrands to develop gradually Partnering specialized firms as customers-investors and asJointVentures Live iDTVincludes several main revenue streams and brands to develop widely: 1- Live iDTV – VoD / Live TV – lnternet TV. 10- Live Fashion/ eFashion. 2- ePay – Real-time online payments. 11- Live Travel/ eTravel. 3- eBookings – Direct bookings system. 12- Live Events/ eEvents / Venues / eVenues. 4- eLive – Social network and social club. 13- Live Music/ eMusic. 5- Live Member Club (LiveMC). 14- Live Editions/ eEditions. 6- Live Causes/ eCauses. 15- Live Radio/ eRadio. 7- Live Productions/ Live Media/ eMedia. 16- Live Conferences/ eConferences. 8- Live Factory/ eFactory – SaaS & Web. 17- Live Talk/ eTalk. 9- Live Artistic/ eArtistic – Artists Rep. 18- Live Market / eMarket.
Live Branding Development Strategy Live iDTVhas 4 main core brands : Live iDTV™ Main eB™ LiveiDTV eL™ eBookings eLive Brands ePay™ ePayments
Business Development Targets Users, consumers and main business customers: Model a 15m users and consumers base with an average expenditure of £19,4 per month and £233,3 per year. Develop a main business customer base of 960 B2B firms, focusing mainly on SME distributors within targeted industries, and establish a final B2C business customer matrix of 35.000 firms.
Business Development Targets Costumer revenues, growth and market share: Provide an average revenue for main B2B business costumers of £44.444 per month, £533.333 per year, and for final B2C business customers of £8.333 a month, £100.000 a year. Support continuous growth of main business customers (distributors) to reach a B2B market of £512m integrating and developing their online B2C business clients achieving a total final market of £3.5bn.
Business Development Targets Transactions and distribution: Process in year 5 26.337.449 transactions with an average charge from 0.25% (payments) to 5% (distribution) operating and distributing in 21 areas (EMEA, America and Asia): Year 1 – 1.309.156 transactions operating in 2 areas: UK and Spain. Year 2 – 2.510.288 transactions operating in 6 areas: Europe and America. Year 3 – 5.555.556 transactions operating in 12 areas: EMEA and America. Year 4 – 14.917.695 transactions operating in 21 areas: EMEA, America and Asia.
Business Development Targets Communication and Media: Achieve in year 5 7.21m hits per day, 2.6bn hits per year and 10‰ hit efficiency (10 hit-into-click/lead conversions out of 1000) producing 5 ongoing serials and 20 themed shows: Year 1 - 717.246 hits per day, 261.8m hits per year and 5‰ hit efficiency. Year 2 - 1.203.563 hits per day, 439.3m hits per year and 6‰ hit efficiency. Year 3 - 2.283.105 hits per day, 833.3m hits per year and 7‰ hit efficiency. Year 4 - 5.108.800 hits per day, 1.86bn hits per year and 8‰ hit efficiency.
Growth South America Russia • Buenos Aires Australia • Moscow • Sao Paulo • Sidney • Mexico DF North America • NY • LAEurope • Miami• Berlin• Paris• Milan
Expansion Others in Asia Japan • Bangkok • Singapore Middle East • Tokyo • Yokohama • Dubai • Osaka India • Emirates • Delhi • MumbaiChina• Beijing• Shanghai
The i-Live PlatformOur cutting edge technological infrastructure andplatform is defined as “i-Live”: integrated Social, Mediaand Ecommerce Technologies. Social Media Media Production e-Commerce
The i-Live PlatformOur purpose is the development of commercialinternet TV integrating social networks and virtualizinge-commerce platforms. Media Production Social Media e-Commerce
The i-Live PlatformIts particulars are low-cost media Media Productionproductions, cloudmedia servers, a matrixof distribution channelsand networks, CMSs fordevelopers, easy-to-use e-Commerceapps for users andaffordable ecommercesolutions. Social Media
i-Live Engineering Software and Business Engineering
i-Live Technologyi-Live Technology is based onLAMP (Linux, Apache, MySQLand PHP), IPTV (InternetProtocol TV), HBBTV (HybridBroadcasting Broadband TV)and IPv (Internet Protocol Video)technologies integrating data-centric database architecturesand layered designed interfaces.
i-Live Technologyi-Live Technology aims to developinnovative applications and systems,social networks, low-cost TV andecommerce channels producing mediaserials and shows, state of the artbusiness architectures, integratedmedia and ecommerce platforms andother features.
i-Live TechnologyOur ongoing innovation and R&Dprogram defined as i-Live R&D isfocused mainly on image treat,software engineering automationand low-cost media production.
i-Live R&D Program New functionality development. New ecommerce approaches. New media approaches. Low-cost video / TV and content production. User experience (UX) improvement. Distribution, logistics and production systems.
i-Live R&D ProgramNew functionality development: Video production and image treat focused on developing new ecommerce, media and marketing feasible approaches. Development of hybrid programming languages based on Java, Visual Basic, Adobe, XML and other technologies. Combined and integrated multi channel-server-layer features to support ajax, real-time streaming and multi casting-connectivity to enhance user experience and media-ecommerce capability.
i-Live R&D ProgramNew ecommerce approaches: VoD automated sales - Videophone sales and customer service - Videophone windows shopping - Virtualized markets with 3D models - Animated point of sales with virtual graphical adventures (games) - On click items purchase while watching Media productions (image treat) allowing select items on screen. State of the art marketing and emailing with automated lead generation developing matrices of sites and affiliation programs.
i-Live R&D ProgramNew media approaches: Multimedia productions in 3D to animate virtual ecommerce with graphical adventures (games) focusing on promotion and retention programs inviting users to participate. Low-cost media productions coordinating industries in-house serial shows with postproduction training staff for recording and presenting while focusing on artistic management and edition.
i-Live R&D ProgramLow-cost video / TV and content production: In-house video productions at business premises with IPv6 cameras training key staff from HR customer structures to support webcasting while focusing on postproduction for quality editions to enhance marketing and ecommerce. Automated content production system: programming feeding, selecting sources and controlling external uploading for quality.
i-Live R&D ProgramUser experience (UX) improvement: Interactivity by games and virtual graphical adventures (to influence consumption), social development by multi-conferencing, direct purchases by real-time video connectivity and others.
i-Live R&D ProgramDistribution, logistics and production systems: Systems of auto production, auto edition and similar integrated with marketing programs, improving Revenue Management and Just inTime Systems. (state of the art in logistics and distribution)
Financial Highlights First 5YearsProfit and Loss Projection
Financial Highlights First 2Years Starting-up stage: In Year 1 revenue of £1.27m with losses of £400,000. In Year 2 revenue of £2.44m reaching break-even.
Financial HighlightsYear 3 and 4 Growth stage: In Year 3 £5.4m revenue with £1.25m profit (EBIDTA) entering new markets in Europe, USA and South America. In Year 4 £14.5m revenue and £5.4m profit (EBIDTA) developing operations intensively in new markets and exploiting existing ones.
Financial HighlightsYear 5 Expansion stage: In Year 5 £25.6m revenue and £8.58m profit (EBIDTA) expanding to China and Indian markets.