Ferma social-media-conference-final

239 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
239
On SlideShare
0
From Embeds
0
Number of Embeds
61
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Malariaworld.org
  • Malariaworld.org
  • Malariaworld.org
  • Malariaworld.org
  • Malariaworld.org
  • Malariaworld.org
  • Malariaworld.org
  • Malariaworld.org
  • Malariaworld.org
  • Ferma social-media-conference-final

    1. 1. +FERMA – Social MediaConferenceMarch, 2013
    2. 2. + 2 Agenda• Welcome• Introduction to Social Media• FERMA on Social 2011 : The “Social Media” Forum• FERMA on Social 2012 : Uniting FERMA on Social Media• FERMA 2013-2014: Thought Leadership Strategy• FERMA NEEDS YOU• Questions
    3. 3. People buyPeople
    4. 4. + Social Media for Risk Management
    5. 5. + Social Media for Risk Management The Risk Management Community IS on Social Media…
    6. 6. + 6
    7. 7. + 7 Personal networks LinkedIn profile, personal twitter, blog…
    8. 8. + 8 FERMA 2011 – The “Social Forum”• Defining Objectives: • Increase Attendance at the Forum • Enhance experience of event attendees • Increase reach of event related content among wider stakeholders• Creating FERMA Social Media team: Lee, Florence, Silke• Building Social Media assets : FERMA Blog, LinkedIn group, Twitter, Youtube, Slideshare• Creating Content : prepared and real-time • 54 blog posts, 220 tweets, 50 LinkedIn discussions, 23 Slideshare presentations, 21 Youtube videos, 80 photos….• RESULTS: • 2,500 page views in the blog • 45,000 accounts reached on Twitter • 400 new members of the LinkedIn group • 5000 views of documents uploaded on Slideshare
    9. 9. + 9 FERMA 2012 – Uniting FERMA on Social• Defining Objectives: • Increase reach of FERMA’s Actions and Content • Grow FERMA Community online • Create sustainable relationships with and among the FERMA Community• Empowering FERMA Stakeholders: • Increase Board Members visibility on LinkedIn • Leverage Board Members for Though Leaders Content Creation • Implement Social Media Processes (Capability, Policy, Content Map, Reporting)
    10. 10. + 10 FERMA 2012 – Uniting FERMA on SocialBy December 2012, on the web, FERMA had 3x more visibility than 12 months before.
    11. 11. + 11 FERMA 2012 – Uniting FERMA on Social
    12. 12. + FERMA 2012 Owned Assets Reach Thought Leaders Awareness Content Networks Advocacy Systematic - Neutral FERMA Social Networks Media Team Sporadic – Board Members, Associations
    13. 13. + FERMA 2012 From the Blog…
    14. 14. + FERMA 2012 to Social Media…
    15. 15. + 15 FERMA 2013-2014 “From Reach to Community to European Thought Leadership”
    16. 16. + 16 FERMA 2013-2014 Objectives 1695 68% 1182 VIEWS 79% FOLLOWERS OF 2500 OF BLOG (2500) ( +101 SINCE LAST MONTH ) 1659 MEMBERS 66 % 5674 VISITS 135% ( +140 SINCE LAST MONTH ) OF 2500 (5000) FERMA RISK TALK 396 MEMBERS 40 % 3724 OF 1000 VIDEO VIEWS (+472 SINCE LAST MONTH) FERMA FORUM CHANNEL 536 MEMBERS 89 % 22581 VIEWS 56% ( +18 SINCE LAST MONTH ) OF 600 (+1650 SINCE LAST MONTH) (40,000)YOUNG RISK PROFESSIONALS
    17. 17. + 17 Thought Leadership Strategy FERMA Staff Owned Assets • Blog posts FERMA Thought Leadership Board • Presentations Members & White Papers Neutral • Videos Networks FERMA Committee • LinkedIn Members Discussions & Comments Personal FERMA Networks National Associations
    18. 18. + 18 Thought Leadership Strategy Owned Neutral Personal Assets Networks Networks @FERMARisk #riskmanagement @Aon, @RIMSorg… @coppackonrisk, @Airmi Ferma.com/news c, @Aamrae… “ISO 31000 “FERMA Risk Talk” & group”, “Enterprise Risk LinkedIn“FERMA Forum” Management”… updates, connections.. /fermaforum StrategicRisk, Risk.net… /fermaforum
    19. 19. + 19 FERMA needs you• Join FERMA assets online: • Engage on LinkedIn • Join the “FERMA Risk Talk” & • Create Discussion in FERMA’s “FERMA Forum” groups LinkedIn group • Follow @FERMARisk on Twitter • Create Discussions on Neutral LinkedIn • Add FERMA.eu/news to your groups bookmarks • Connect with your peers and colleagues • Invite your connections to FERMA• Share FERMA’s Content on personal LinkedIn groups networks: • Comment and Like Discussions on • Submit Blog posts and presentations to LinkedIn groups be published on ferma.eu: • Retweet and Reply to FERMA • English (to be reviewed) tweets • Topic of your choice • Share FERMA blogs and • Recommended frequency: as much as presentations you wish! • Share updates from @FERMA via • Email: christel.jaumoulle@ferma.eu your personal LinkedIn profile • Share FERMA Newsletter on your website and social media assets
    20. 20. How to contribute to the Blog 2 311 2 2 Send text or presentation by FERMA to edit and publish FERMA to promote email. Indicate desired title on the FERMA blog blog/presentation on social and publishing date. media
    21. 21. + 21 FERMA needs you Thank You! Please feel free to invite your marketing team and together join FERMA’s monthly Social Media call. SAVE THE DATE : The next FERMA call will be held on 29th March from 10:00 to 11:00 CET
    22. 22. + 22 FERMA needs you Questions?

    ×