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Design Thinking Überblick by Ferdinand Grah

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Design Thinking Überblick by Ferdinand Grah

  1. 1. ©Ferdinand Grah Creativity in Use Eine Einführung in Design Thinking Ferdinand Grah, Creative Leader
  2. 2. Houston we have a problem…
  3. 3. JGU UARF DAS BPQRI FM FJNDFHTJC VFBSTANDFN
  4. 4. JGU UARF DAS BPQRI FM FJNDFHTJC VFBSTANDFN
  5. 5. „Wenn man mir eine Stunde Zeit geben würde, ein Problem zu lösen, von dem mein Leben abhängt, würde ich 40 Minuten dazu verwenden, es zu studieren, 15 Minuten dazu, Lösungsmöglichkeiten zu prüfen, und 5 Minuten, um es zu lösen.“ Albert Einstein
  6. 6. „Everything that needs to be said has already been said. But since no one was listening, everything must be said again.” André Gide There is nothing new about Design Thinking…
  7. 7. Standford d.school 2003 HPI School of Design Thinking, Potsdam 2007 A short history about Design Thinking… IDEO - A Design and Innovation Consulting Firm 90 years
  8. 8. Analysis aimed at proving one „best“ answer Experimentation aimed at iterating toward a „better“ answer Jonathan Ive, Designs Tomorrow Business Thinking Design Thinking
  9. 9. „Design thinking is a human- centered approach to innovation that draws from the designer's toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.“ Tim Brown, IDEO
  10. 10. Service-Dominant Logic… Everything is a service Your „market“ is not the one you think it is Your product (in itself) creates no value
  11. 11. „In the beginner's mind there are many possibilities. In the expert's mind there are few.“ Shunryu Suzuki
  12. 12. „Ideen können nur nützen, wenn sie in vielen Köpfen lebendig werden.“ Alexander von Humboldt
  13. 13. Radikale Kollaboration in Teams…
  14. 14. Teamfähigkeit Integratives Denken Optimismus EmpathieExperimentierfreude
  15. 15. variable Räumlichkeiten…
  16. 16. Iteratives Arbeiten - Der Prozess... Echtes Problemverständnis kommt vor der Lösungsfindung! Problem-Raum Lösungs-Raum Einfühlen Reframing Erkunden Realisieren
  17. 17. Initial Problem verstehen Divergence-Convergence Model Problem-Raum Lösungs-Raum Einfühlen Reframing Erkunden Realisieren Problem Definition „Refraiming“
  18. 18. Warum? Was-wäre-wenn? Wie?
  19. 19. Benutzer-zentriert denken…
  20. 20. Seeing Things Differently… Foto by Peyman Azhari
  21. 21. „Creativity is just connecting things.“ Steve Jobs
  22. 22. Learning by doing…
  23. 23. - = +…
  24. 24. Time Boxing…
  25. 25. # think user centric # fail early and often # be visual # one conversation at a time # encourage wild ideas # defer judgement # go for quantity # stay on topic # build on the ideas of others # don’t talk do # have fun DT Rules...
  26. 26. „The real voyage of discovery consists not in seeking new landscapes, but in having new eyes.“ Marcel Proust
  27. 27. http://ferdinandgrah.de http://ferdinandgrah.wordpress.com http://dschool.stanford.edu http://hpi.de/school-of-design-thinking.html http://www.ideo.com http://designthinking.ideo.com http://www.designthinkingnetwork.com http://www.gv.com/sprint/ http://sdlogic.net/index.html http://livrodesignthinking.com.br/ http://thisisservicedesignthinking.com http://www.frogdesign.com
  28. 28. Creativity in Use www.facebook.com/ferdinandgrah www.twitter.com/ferdinandgrah www.ferdinandgrah.de Ferdinand Grah, Creative Leader Westerwikstraße 12 44379 Dortmund, Deutschland +49 1522 2636626 mail@ferdinandgrah.de

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