Ferah Perker

Istanbul, Turkey Turkey

Visual Communication Designer, International Graphic Design Competitions Jury Member, Consultant

The best clients are the ones that; Could express what kind of campaign he/she needs with a brief and stands at a respectful distance to the area of the creatives. The worst clients are the ones that; Who want to imitate what the rival firms already did. I feel most frustrated when; I meet uninformed but still priggish clients. You can never decide such thing as all different periods have creative and successful works that are relevant for that Zeitgeist. The best piece of advice I ever received from someone in the industry is; Someone in the communication or advertising profession should listen and observe people and try to understand the causality of their behaviours.