Social media gold rush   slideshare
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Presentación sobre la fiebre de las Redes Sociales en la publicidad y su efecto en el área de los clientes y agencias.

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  • Una vez que generas diálogo o abres una plataforma para generarlo, tienes 4 opciones.Ignorar: Dejar que todos hablen, reclamen, alaben, pidan cosas, etc.. Yo no estaré allí.Eliminar: Editar todo lo malo, eliminando comentarios que no aporten o dañen a la marcaOf/Off: Comentar de vez en cuandoResponder: Ser activo en cada post. Esta por supuesto es la recomendación. Mientras más haces tú en tu fanpage más opciones de que se publiquen historias en el newsfeed o perfil de las personas, generando más tráfico al sitio. En facebook, sólo un 0,02% de lo que ocurre entra al newsfeed, por lo que generar más contenido es vital.
  • Una vez que generas diálogo o abres una plataforma para generarlo, tienes 4 opciones.Ignorar: Dejar que todos hablen, reclamen, alaben, pidan cosas, etc.. Yo no estaré allí.Eliminar: Editar todo lo malo, eliminando comentarios que no aporten o dañen a la marcaOf/Off: Comentar de vez en cuandoResponder: Ser activo en cada post. Esta por supuesto es la recomendación. Mientras más haces tú en tu fanpage más opciones de que se publiquen historias en el newsfeed o perfil de las personas, generando más tráfico al sitio. En facebook, sólo un 0,02% de lo que ocurre entra al newsfeed, por lo que generar más contenido es vital.
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