1. Six Hats
Parallel Thinking Framework
In this framework there are six imaginary hats. Each color indicates one type of thinking.
When that hat is in use, everyone in the group“wears”that hat. So everyone is thinking
in parallel, in the same direction. Parallel thinking moves away from“I am right/you are
wrong”toward thinking that is more constructive and creative.
Edward de Bono ‘The Creative Fource’ 1995
white hat - information, facts and figures, regulations
red hat - feelings, intuition, emotions
black hat - caution, risk assessment
yellow hat - positive value, benefits,
green hat - creativity, new ideas, alternatives
blue hat - overview, process control
Convenience
foods for
school lunch.
Snacks distributed at
school, from tuck shop/cafeteria,
or delivered. Full lunch pre-packed by
supermarket, caterer, service station.
Drive through collection. Vending machine.
Branded. Marketing gimmicks like stickers,
characters, websites. Distributed by
sponsors, giveaways. Snacks brought from
home, packaged portion or wrapped at home
from larger package. Enough to share or
trade with friends. Typically
not local, fresh
or nutritious- often a
lot of additives, colours,
high fat, sugar salt. Not
balanced- hidden ingredients.
Junk food, fast food, habit
forming, addictive. Expensive,
over packaged. Long shelf life,
tasteless! Heaps of marketing
stimulates over
consumption.
Typical consumption
patterns, who eats what
and when. Nutrional break
down. Healthy eating
guidelines.
Takes little
time, thought, imagination.
Convenient. High calorie value
good for picky eaters. Branding and
packaging appeals to kids. Potentially
could be balanced, nutritious, fresh.
Socially acceptable/ fitting in. Food is
travel ready. Fun, easy, quick.
Happy memories.
Yummy treat.
A bit of junk is ok.
But you are what you eat.
All about convenience.
Feel revolting eating
crap food.

2. What is target market?
Is the container necessary?
Complexity of product. Throw away item,
gadget, novelty. Buying into branded/
marketed/ gimmicky, consumer culture. Reuse?
Safety for kids cutting their own fruit.
Hygiene. Will it influence healthy eating,
make a difference? Unneeded/ unnecessary.
Love it,
like Haythornthwaite’s
Kiwispoon. Fantastic
opportunity. Don’t like plastic
container, but good idea making
bite sized fruit for kids. Can
influence culture of
healthy eating.
Map cultural issues with food
( some Polynesian families have no fruit,
takeaways every night). Educational programmes
like kappa haka. Oranges half time at rugby.
Typical lunchbox food for children. Whats cool?
Peer pressure. Identify what is really wrong,
childhood obesity is a complex issue.
Quality of food… soft cool store apples.
Look at snacking at computer
work station.
Six Hats
Parallel Thinking Framework
In this framework there are six imaginary hats. Each color indicates one type of thinking.
When that hat is in use, everyone in the group“wears”that hat. So everyone is thinking
in parallel, in the same direction. Parallel thinking moves away from“I am right/you are
wrong”toward thinking that is more constructive and creative.
Edward de Bono ‘The Creative Fource’ 1995
white hat - information, facts and figures, regulations
red hat - feelings, intuition, emotions
black hat - caution, risk assessment
yellow hat - positive value, benefits,
green hat - creativity, new ideas, alternatives
blue hat - overview, process control
Device just for cutting.
Combined cutter and container.
Other foods… banana, carrot, oranges
(difficult to peel). Wedges or animal
shapes. Cut one finger at a time. Family of
shapes: star, heart, twirl. Novelty dispenser,
like donkey poo. Cut the fruit yourself
(play with food). Apple cutting pocket toy,
keyring. Viral must- have. Free with
McDonalds. Family of products.
Apple-a-Day.
Cut and carry
product for bite
sized fresh
fruit
Crosses food and
toy. Humour, personality.
Builds culture based on something
healthy (food/ playing/toys). Potential
to encourage healthy eating in kids.
Positive angle on healthy food, makes it
cool. Try new things. Slows down eating.
Social creative activity.