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LOCA Conference 2019


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06.-07. Februar 2019, Wiesbaden

Published in: Retail
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LOCA Conference 2019

  1. 1. DIGITAL LOCATION: TECHNOLOGY, MARKETING & SERVICE for Advertising and Retail 06.-07. Februar 2019, Kurhaus Wiesbaden Connecting the real and online world I IT- and Marketing- Solutions in RETAIL European conference hosted by international Location Based Marketing Association GUIDE
  2. 2. GERMAN Statement: „Wir sind sehr zufrieden mit dem Verlauf der diesjährigen LOCA Conference“, erklärt Carsten Szameitat, Vorstandsvorsitzender der LBMA, der die Veranstaltung mit einer Übersicht der 30 relevantesten Technologien für die Digitalisierung der Location eröffnete. „Die Sprecher und die Stationen der LIVE-Tour haben gezeigt, wie weit die Digitalisierung am POS sein kann, wenn die Händler den Mut haben, die Herausforderung anzunehmen und welche Marketing und IT-Strategien wirkungsvoll sind .“ REVIEW 2019 at Kurhaus Wiesbaden 2018 BMW Welt Munich
  3. 3. RetailLoco in Atlanta is a one day event that will deliver insights and trends on the latest mobile and location- based tools and techniques for retailers. The event will feature keynote speakers, panels on indoor location, proximity-based payments, in-store digital signage, push notifications, metrics / analytics, and more. The Location Based Marketing Association is an international group dedicated to fostering research, education and collaborative innovation at the intersection of people, places and media. Our goal is to educate, share best practices, establish guidelines for growth and to promote the services of member companies to brands and other content-related providers. 1.400 members of the LBMA include retailers, agencies, advertisers, media buyers, software and services providers and wireless companies. Global: Members LBMA: GFM NACHRICHTEN I Publisher Compendium This compendium is published semi-annual. Companies display different solutions. This magazine (10.000 copies) is being published up to 6 months in print and offline channels. It as well is available on different trade shows. Ads with other publishers improve coverage. Last version ePaper: SUPPORTER
  4. 4. DACH International 150 2018 Attendees: 2019 200 CEO „Die LOCA Conference hat spannende Lösungen für eine integrierte mobile Customer Journey aufgezeigt. Wer Menschen berühren und an die Hand nehmen möchte, braucht Daten.“# Kai Wutte, Leitung Strategie und Konzeption JvM Marketing Manager Business / Sales Manager 71% Visitors DACH 2018 29% International Attendees Speaker23 FACTS
  5. 5. Program topics February, 6th- 7th 2019 LOCATION Technology Marketing Services Payment Solutions Smart Cities Local Search Tracking & Navigation Marketing & Advertisement Options Beacons / Sensor etc. Retail Solutions In IT Supply & Logistics Management Data Privacy POI / POS Connect eCommerce TOPICS
  6. 6. DAY 1 Kurhaus Wiesbaden February 6th 2019 DAY 2 RetailTour at partners February 7th 2019 all tours will be reached with our provided car shuttle service Station B (2018 AXIS Showroom) Station C Station D Station A (2018 Airport Munich) 06-07 Feb. WIESBADEN
  7. 7. DAY 1 I Kurhaus WiesbadenConference-Agenda February 6th 2019 The international conference on location technology and services provides the possibility of global exchange for all stakeholders in the ecosystem. Established as an event in 2012 in North America (Chicago) und Asia (Singapore), the LOCA conference Germany is the strongest meeting for LBMA member, retailer, brands and industry partners in 2019 at Kurhaus Wiesbaden. BE A PART Call for Interest 10-15-18 Location Marketing, Service & Technology Conference Digital Location – connecting on-offline – retail, brands, ads, etc. BMW Welt Conference Centre DAY 1
  8. 8. The 2nd day of the LOCA Conference is organized and held at different partner companies, shoppingcenters or cases in the city. The tour at each partner lasts about 2 hours and takes place 3 times a day. Between each tour there will be a shuttle service that brings you to your next tour. DAY 2BEAPART DAY 2 I Shoppingcenter / Innenstadt / ShowroomsLIVE-Tour at Partners February 7th 2019 3-4 Tour- Sessions Planning NOW with partner
  9. 9. REVIEW DAY 2 REVIEW LOCA LIVE Retail-Tour at Partners Munich, April 2018 7th
  10. 10. DACH Beste digitale Location Kampagne und Lösung unter Einsatz von Innovative Ideen im Einsatz, Warenwirtschaft, Store-Konzepte, Enterprise-Solutions und der Kundendialog werden bewertet. AWARD 2019 Best of digital LOCATION Technology, Marketing and Service Martin Wild Media Saturn Holding Belinda Belger Migros Genossenschaft Marco Pannicke CHEP Deutschland The Jury LOCA Night Event Speaker Dinner / Casino Night The LOCA night event starts early in the evening with the dinner exclusively with speakers, VIP- Partners and LBMA-Members. Afterwards LOCA attendees are invited to the CASINO night- event which starts with the „Digital Location Heroes“ award at Casino „Spielbank Wiesbaden“ NIGHT
  11. 11. Focus Communication LOCA addresses 950 journalists, who are using the medium GFM Nachrichten as a preferred information source. Together with speakers and sponsors, we deliver edited content. They are actively supported in communicating their topics by press articles, online newsletters and by expert articles for print and online written by GFM Nachrichten. Print: 66,000 readers Online: 19,400 readers LOCA-Sponsor in GFM NACHRICHTEN I Kompendium 09.01.2017 LOCA-special-issue with articles (incl. Small until BIG sponsoring packages) +15% ATTENTION Extract of published articles about LOCA The media-, brand-, retail-, IT- and mobile-industry is broadly informing you on subject areas like mobile business, digital commerce and location service and technology PRESENC E
  12. 12. Night Event Early Bird Ticket 490 EUR* incl. LOCA Live 4,500 EUR* 15,000 EUR* 790 EUR* incl. LOCA Live • Oopening keynote, plus panel speaker placement first day • Guestholder second day at one station at the RetailTour with speaking and showsessions • Your logo on the Webseite and print • logo at the networking area • tickets for the conference • tickets for the evening event • Lounge networking space for you and your customers, 9-16 sqm • Newsletter advertising • 2 pages print ad/ advertorial at LOCA special issue • Logo sponsoring of one panel • List of attendees of the conference with contact details • Your logo on the Webseite • Your logo at the networking area • Lounge networking space for you and your customers, 6 sqm • 1/2 page print ad / advertorial in GFM Nachrichten Kompendium *Please notice: All service read at sponsor register factsheet Regular Ticket 110 EUR* Night at Casino 290 EUR* (only 2nd day) LOCA Live Ticket 2-Day Sponsoring Partner-Sponsoring (+Retail Tour day) Wall-Coffee Sponsoring 5,500 EUR* Tickets February 6th- 7th 2019 Sponsoring LOCA Conference 2019 Night & Speakers Dinner Sonsoring 5,900 EUR* 2,800 EUR* 1-Day Sponsoring Wiesbaden SPONSORING
  13. 13. CARSTEN SZAMEITAT Region Director LBMA DACH ASIF KHAN President & Founder LBMA Global CHRISTIAN GEISSENDÖRFER CEO & Founder, Yoose MICHAEL EICHHORN Director Digital PoS and PAY, PAYBACK GmbH BIRTE STEEN VP Strategic Partnerships, Unacast MARTIN WILD Chief Digital Officer, Media-Saturn-Holding THOMAS HINTERLEITHNER CEO, Retail-Place GER / AT / CH LBMA Kanada / USA LBMA Asien LBMA GER LBMA- Vorstand UK /Norway LBMA- Member GER LBMA- Member AT LBMA- Member BOARD CARSTEN MAESKES Digital Director, Karstadt GER LBMA- Member
  14. 14. Asif Khan President LBMA LOCA Conference Atlanta Carsten Szameitat Chairman LBMA e.V. Location Based Marketing Assiocation (LBMA) Conference & award holders Coordination-Team: Daniela Lendzion Projekt-Coordination Tel. +49 (0)8122 - 955 625 Christina Bachmeier Event-Coordination Tel. +49 (0)8122 - 955 625 Maximilian Feigl Communication & Advertorials GFM Nachrichten Tel. +49 (0)8122 - 955 625 Please notice: Call for Papers: until October 30th 2018 CONTACT Conference information Venue Kurhaus Wiesbaden Kurhausplatz 1 65189 Wiesbaden Time Wednesday, February 6th 2019 I Kurhaus Wiesbaden 9 am – 6:30 pm, panel sessions & exhibition 8 pm – 12 pm, evening event Thursday, February 7th 2019 I LOCA Live at Partners I RETAILTour 10 am – 5 pm, tours & workshops LOCA Conference Sponsoring & Conference