GUIDE
Location Technology, Marketing and Services
in Retail, Logistics & Travel industry
www.LOCA-conference.com
European ...
BOARD
CARSTEN SZAMEITAT
Region Director LBMA DACH
ASIF KHAN
President & Founder LBMA
Global
CHRISTIAN
GEISSENDÖRFER
CEO & ...
Retail, logistics, travel – these are the industries which are currently
focusing on location-based technologies and servi...
RetailLoco is a one day event that
will deliver insights and trends on the
latest mobile and location-based
tools and tech...
DACH	
   Interna,onal	
  
450 2016 CEO
International Attendees
„Great conference. Great input about
location options. I en...
TOPICS
Topics
15. and 16.02.2017
Did we miss a new
and interesting
topic?
Tell us what you
want to present!
Location
Techn...
DAY 1-2
BMW Welt
15th February 2017
LOCA Live Tours
at Partners
16 February 2017
All tours will be reached with our
provid...
DAY 1 I Conference in BMW Welt
	
  
	
  
DAY 1
Agenda
15th Feb. 2017
The international
conference on location
technology a...
DAY 2DAY 2 I LOCA Live at Partners
The 2nd day of the LOCA Conference is organized and held
at six different partners comp...
The 8th Show your App Award takes place on February 15th 2017, as
an evening event to the LOCA Conference.
2016: over 60 s...
www.thelbma.org
Become host of the event or
patron of one of the
categories.
D A C H Best digital location campaigns and
s...
Focus Communication
LOCA addresses 950 journalists, who are using the medium GFM Nachrichten as a preferred
information so...
VIP Ticket
Early Bird Ticket
490 EUR*
incl. LOCA Live
4.500 EUR*15.000 EUR*
590 EUR*
incl. LOCA Live
•  Partnersponsoring ...
“The LOCA is one of the few professional events which
manage to attract the trade.“
Klaus Jansen-Knorr
“The LOCA-Conferenc...
Partner
Thanks for coming up!
Asif Khan
President LBMA
LOCA Conference Chicago
Carsten Szameitat
Chairman LBMA e.V.
c.szameitat@thelbma.org
Location Bas...
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LOCA Conference 2017

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LOCA Conference 2017

  1. 1. GUIDE Location Technology, Marketing and Services in Retail, Logistics & Travel industry www.LOCA-conference.com European meetpoint of marketing and business development hosted by international Location Based Marketing Association 15-16 February 2017, BMW Welt Munich EVERYTHING AT GLANCE Location Trends and Facts
  2. 2. BOARD CARSTEN SZAMEITAT Region Director LBMA DACH ASIF KHAN President & Founder LBMA Global CHRISTIAN GEISSENDÖRFER CEO & Founder Yoose DR. OLIVER BOHL Director Digital Business Development PAYBACK GmbH, Part of the American Express Group MAGNUS MELANDER WBIRD AB, Evothing, Square Publishing & M2M Forum DR. KATHRIN SCHÜRMANN Lawer, Schürmann Wolschendorf Dreyer Rechtsanwälte THOMAS HINTERLEITHNER CEO LOC-Place Erding GER Toronto CA Singapur SG Munich GER Stockhol m SE Berlin GER Vienna AT
  3. 3. Retail, logistics, travel – these are the industries which are currently focusing on location-based technologies and services. This intersection is where the LOCA conference is happening. It gives all stakeholders the possibility to exchange their experiences and the chance to learn from other industries. This cross-industry approach makes LOCA to a worldwide unique event. Video of LOCA Conference 2nd and 3rd February 2016 www.LOCA-conference.com Welcome at LOCA
  4. 4. RetailLoco is a one day event that will deliver insights and trends on the latest mobile and location-based tools and techniques for retailers. The event will feature keynote speakers, panels on indoor location, proximity- based payments, in-store digital signage, push notifications, metrics / analytics, and more. The LPV Media stands with Lebensmittel Praxis for over 65 years in the interest of trade and food industry with in-depth technical information and a wide communication range of print, online, contests, congresses, seminars. Business: Handel is the new magazine for entrepreneurs and managers throughout the trade who want to shape the structural change from stationary to multichannel trading. The Location Based Marketing Association is an international group dedicated to fostering research, education and collaborative innovation at the intersection of people, places and media. Our goal is to educate, share best practices, establish guidelines for growth and to promote the services of member companies to brands and other content-related providers. 850 members of the LBMA include retailers, agencies, advertisers, media buyers, software and services providers and wireless companies.  www.thelbma.org Global: http://www.thelbma.com Members LBMA: SUPPORTER Internet of Things – FOR REAL is IoT focused on Business ROI (not tech), high paced real existing cases, crowded networking and high energy/show business. The organisator are from Schweden and take place at 15th February at LOCA. Everything about App Publishing    
  5. 5. DACH   Interna,onal   450 2016 CEO International Attendees „Great conference. Great input about location options. I enjoyed my visit to Germany. “ Magnus Melander, Sweden FACTS Marketing Manager Sales Manager Attendees 2017 890 People visit us!
  6. 6. TOPICS Topics 15. and 16.02.2017 Did we miss a new and interesting topic? Tell us what you want to present! Location Technology, Marketing & Services Supply & Logistics Management Digital Signage POS In-/ Outdoor Tracking & Navigation Payment of now Data Privacy IT / Beacons Barcode RFID Smart Cities POI Location Commerce Mobile
  7. 7. DAY 1-2 BMW Welt 15th February 2017 LOCA Live Tours at Partners 16 February 2017 All tours will be reached with our provided car shuttle service. Tour A Tour B Tour C Tour D Tour E Tour F Floor plan Innovation Lounges in BMW W. and at partners
  8. 8. DAY 1 I Conference in BMW Welt     DAY 1 Agenda 15th Feb. 2017 The international conference on location technology and services provides the possibility of global exchange for all stakeholders in the ecosystem. Established as an event in 2012 in North America (Chicago) und Asia (Singapore), the LOCA conference Europe is the strongest meeting magnet in Munich. BE A PART Call for Interest 18.11.2016 BMW Welt Conference Centre & Auditorium
  9. 9. DAY 2DAY 2 I LOCA Live at Partners The 2nd day of the LOCA Conference is organized and held at six different partners companies. The tour at each partner is about 2 hours long and takes place 3 time a day. Between each tour there will be a shuttle service that brings you to your next tour. Pitch Sessions You can present your pitch at an open stage which will is stationed at a partners firm. Whether you have a use case, a solutions or a new innovative idea, the Pitch Session is your stage. With only 10 minutes you have enough time to present your case.   3 tours à 2h / day 6 partners Agenda 16th Feb. 2017 Conference program
  10. 10. The 8th Show your App Award takes place on February 15th 2017, as an evening event to the LOCA Conference. 2016: over 60 submitted apps, 107.480 consumers voted for their winner and the media jury consisting of NTV, Computerwoche, Mobile Business, iPad and iPhone Welt, ComputerBild etc., award the best apps. SPONSOR IT DOWNLOAD Sponsoring options: www.show-your-app.de/Become host of the event or patron of one of the categories. Show your App Award 85 submitted apps 107.480 voters Facts 2016 Categories: Mobility & Travel Life & Style Games & Entertainment Medien & Bildung Business & Finanzen Special "Sehenswertes" (awarded by jury)   2016 www.showyourapp.com
  11. 11. www.thelbma.org Become host of the event or patron of one of the categories. D A C H Best digital location campaigns and solutions under usage of technologies. Innovative ideas with input Warehouse Economy, Store-Concepts, Enterprise-Solutions and the dialogue with customers will be reviewed. Apply until December 20th 2016 I Award-Evening: February 15th 2017, Munich EUROPE Best Location Marketing Strategy and App for Consumers from Retailers and social and classic Brands! „Connecting OFF-Online” SPONSOR IT Who will participate? Best of digital LOCATION Technology, Marketing and Service Martin Wild Media-Saturn- Holding Belinda Belger Migros Genossen- schafts-Bund Marco Pannicke CHEP Evening nights, party with ...
  12. 12. Focus Communication LOCA addresses 950 journalists, who are using the medium GFM Nachrichten as a preferred information source. Together with speakers and sponsors, we deliver edited content. They are actively supported in communicating their topics by press articles, online newsletters and by expert articles for print and online written by GFM Nachrichten.   Print: 66,000 readers LOCA-Edition Online: 19,400 readers LOCA-Sponsor in GFM NACHRICHTEN 09.01.2017 LOCA-special-issue with articles (incl. Small until BIG sponsoring packages) PRESENCE +15% ATTENTION Extract of published articles about LOCAThe media-, brand-, retail-, IT-, and mobile-industry is broadly informing you on subject areas like mobile business, digital commerce and location service and technology
  13. 13. VIP Ticket Early Bird Ticket 490 EUR* incl. LOCA Live 4.500 EUR*15.000 EUR* 590 EUR* incl. LOCA Live •  Partnersponsoring LOCA live – one tour partner - Day 2 •  15min. Speech, day 1 •  Your logo on the Webseite and print •  Your logo at the networking area •  tickets for the conference •  tickets for the evening event •  Lounge networking space / booth for you and your customers, Day 1 •  Newsletter advertising •  2 pages print ad/ advertorial at LOCA special issue •  Logo sponsoring of one panel •  List of attendees of people booked LOCA live Tour to your session •  Your logo on the Webseite •  Your logo at the networking area •  Lounge networking / booth with equipment (9sqm) •  1 side Print ad / advertorial in GFM Nachrichten •  Speaking option (case presentation or Call for Paper *Please notice: All service read at sponsor register factsheet Regular Ticket 690 EUR* incl. LOCA Live & Speakers Dinner 70 EUR* (only 2nd day) LOCA Live Ticket Booth-Package (9sqm) Partner Sponsoring Stele Sponsoring 2.500 EUR* Tickets 15th & 16th February 2017 Sponsoring LOCA Conference 2017 Award Night Sponsoring Anfrage Speakers Dinner Sponsoring 3.500 EUR* Transfer Sponsoring 2.900 EUR* Be a part, enjoy networking.
  14. 14. “The LOCA is one of the few professional events which manage to attract the trade.“ Klaus Jansen-Knorr “The LOCA-Conference is always a great forum to keep up with the latest developments in location technology; and more importantly to understand how these can and are being applied in real life.“ Kate Owen, UK “If it works in Germany, it works everywhere.“ Asif Khan, USA “It was a great conference where one could have expert discussions on a level playing field and very well expand his network. I'm looking forward to the upcoming LOCA Conference ." Clemens Kirner The industry says„We know that our customers appreciate information and communication offers which address them not only personalized, but also based on time and location. We consider this when planning the shopping experience in the Media and Saturn stores.“ Martin Wild
  15. 15. Partner Thanks for coming up!
  16. 16. Asif Khan President LBMA LOCA Conference Chicago Carsten Szameitat Chairman LBMA e.V. c.szameitat@thelbma.org Location Based Marketing Assiocation (LBMA) Conference holders Coordination-Team: Angelique Szameitat Event Executive, Editor in Chief GFM Nachrichten a.szameitat@11prozent.de Tel. +49 (0)8122 - 955 625 Katjana Kauer Event coordination k.kauer@11prozent.de Tel. +49 (0)8122 - 955 625 Maximilian Feigl Communication & Advertorials GFM Nachrichten m.feigel@gfm-nachrichten.de Tel. +49 (0)8122 - 955 625 Please notice: Call for Papers: until 31. October 2016, Call for Interest: until 18. November 2016 CONTACT Conference information www.LOCA-conference.com Venue BMW Welt Am Olympiapark 1 80809 Munich Time Wednesday, 15th February 2017 I BMW Welt 9 am – 6:30 pm, panel sessions & exhibition 8 pm – 11 pm, evening event Thursday, 16th February 2017 I LOCA Live at Partners 10 am – 6 pm, tours & workshops Journey www.bmw-welt.com/travel LOCA Conference Europe Sponsoring & Conference  

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