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LOCA 2016


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Introduction & Presentation for LOCA Conference 2016 for Retail, Logistics, Travel & Aviation. 2th and 3th February 2016 in Munich.

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LOCA 2016

  1. 1. Location Service & Technology for Retail, Logistics, Travel I Aviation European conference hosted by international Location Based Marketing Association 2-3 February 2016, MTC München Visit us at:
  2. 2. 2-3 February 2016 Review 2015 Good start for the conference in Munich. I think that interest in exchange and networks on the subject is very large and the format should be continued.“ Daniel Gelder                                                                                             “The LOCA is one of the few professional events which manages to attract the trade." Klaus Jansen-Knor
  3. 3. 2-3 February 2016 Board International “Great start in Europe in 2015. Enjoy and meet us with innovation and trend news at conference 2016" Carsten and Asif Knowledge from continents 3 BOARD MEMBERS MORE ONLINE
  4. 4. 2-3 February 2016 Support by RetailLoco is a one day event that will deliver insights and trends on the latest mobile and location- based tools and techniques for retailers. The event will feature keynote speakers, panels on indoor location, proximity-based payments, in-store digital signage, push notifications, metrics / analytics, and more. The LPV Media stands with Lebensmittel Praxis for over 65 years in the interest of trade and food industry with in-depth technical information and a wide communication range of print, online, contests, congresses, seminars. Business: Handel is the new magazine for entrepreneurs and managers throughout the trade who want to shape the structural change from stationary to multichannel trading. The Location Based Marketing Association is an international group dedicated to fostering research, education and collaborative innovation at the intersection of people, places and media. Our goal is to educate, share best practices, establish guidelines for growth and to promote the services of member companies to brands and other content-related providers. 850 members of the LBMA include retailers, agencies, advertisers, media buyers, software and services providers and wireless companies. SUPPORTERS +3 Global: Members LBMA: Andrea Kurtz Chefredkation Business Handel Kongress & Print-Focuspoint LOCA im Dezember-Ausgabe
  5. 5. 2-3 February 2016 Facts 2015/2016 550 2015 Attendees: 2016 1.000 CEO Marketing Manager Sales Manager International Attendees Great conference. Great input about location options. I enjoyed my visit to Germany. “ Magnus Melander, Sweden
  6. 6. 2-3 February 2016 Retail, logistics, travel & aviation – these are the industries which are currently focusing on location-based technologies and services. This intersection is where the LOCA conference is happening. It gives all stakeholders the possibility to exchange their experiences and the chance to learn from other industries. This cross-industry approach makes LOCA to a worldwide unique event. Concept 2015 Avia%on   Travel   Retail   Logis%c   LOCA InterdisciplinaryExchange in Context to LOCATION Technology, Marketing, Service Application
  7. 7. 2-3 February 2016 Partner 2015                   "The LOCA-Conference is always a great forum to keep up with the latest developments in location technology; and more importantly to understand how these can and are being applied in real life.“ Kate Owen, UK +25 PARTNERS2016
  8. 8. 2-3 February 2016 Partner 2016 Retail   BIG host-PARTNER: PAYBACK MediaMarkt Saturn Advantech Price Waterhouse Cooper URBAN AirShip UK UNACAST (Coca Cola) Norwegen Smaller and Trend PARTNER: +25 PARTNERS OPEN Mind: CCV, WIRECARD, barcoo,, ITUMA, Salesforce, ORACLE, IBM, Polestar. Scandoo, Avanade, Inventorum, LANCOM System, REWE Systems
  9. 9. 2-3 February 2016 2.200 sqm area, seperated by lighted walls, standard shelf forms, lounge furniture – uniform presentation areas! Booth construction was yesterday, smart communication ist now In some parcels lounge furnutiture will be provided. Depending on the sponsoring package. In the fashion center MTC München Location plan
  10. 10. 2-3 February 2016 Press 2015 Sole 26.000 Print- & ca. 231.000 online contacts will be activated! Focus Communication LOCA adresses 950 journalists, who use the medium GFM Nachrichten as preferred information source. Using this medium we deliver together with speakers and sponsors edited content. They are actively supported in communicating their topics by press articles, online newsletters and by expert articles for print and online written by GFM Nachrichten.   THIS IS HOW IT LOOKS FOR SPONSORS Media coverage by competence- and industry reports are edited with us for…
  11. 11. 2-3 February 2016 With the branch magazine GFM Nachrichten the media-, brand-, retail-, IT-, and mobile-industry is broadly informing itself on subject areas like mobile business, digital commerce and location service and technology. COMMUNICATIVE REACH Print: 66,000 readers LOCA-Edition Only BIG AND MEDIUM Sponsor (readers 40,000) Editors are writing the sponsors‘ articles and are thus increasing visitor clicks. Online: 19,400 readers with articles in GFM Nachrichten, prominent speaker and sponsor coverage in the LOCA newsletter. Communication: Article in Content placement newsletter LOCA +15% ATTENTION Presence 2016 Article- & presence example: Sponsors LANCOM Systems und PAYBACK ½ untill 1 side article / ad 01.12.2015 Print-Issue with Fokuspoint LOCA LOCA-Sponsor in GFM NACHRICHTEN 31.10.2015 Pre issue 06.01.2016 LOCA-special-issue with articles (incl. Small until BIG Sponsorpackage)
  12. 12. 2-3 February 2016 Roadmap 2016 Q2 Q3 Q4 Q1-Q2 2016 Time for artcle preparation sponsors in PRINT Publication of sponsor articles online Attendees ContinentsSpeakers Partners +990+65 +85   3  
  13. 13. 2-3 February 2016 The attendees of LOCA conference enjoy the networking possibilites in informal award atmosphere. The Show your App Award awards the best apps in Germany for the 7th time! 2015: 85 submitted apps, 98.000 consumers voted for their winner and the media jury consisting of NTV, Computerwoche, Mobile Business, iPad and iPhone Welt, ComputerBild etc., chose the best apps in 5 categories.. Evening event SPONSOR IT DOWNLOAD Sponsoring options: Become host of the event or patron of one of the categories.
  14. 14. 2-3 February 2016   Revolution at Point of Sales / Point of Interest   Revolution of new Smart-Desktop personal local addressing   Location Technologies and Marketing Services   Technology-Matching   Beacon Marketing & Technology   Logistics and Warehouse IT   Connected database, Data Privacy and Security   Mobility Future impacts I Smart Cities   Data management On- and Offline   Location-Commerce   Location digital signature   Payment of now Sponsor Topics „LOCA conference in Munich– a perfect combination! I enjoyed exciting talks about data security in Europe and meeting other experts in the field of local based marketing and beacons.“   David Glantz, COMARCH You will feel comfortable with the following key subjects“ IT- and App Development All about Apps ECO- System Open Stage
  15. 15. 2-3 February 2016 Be a part Call for Interest: 30.10.2015 2-Days conference „We know that our customers appreciate information and communication offers which adress them not only personalized, but also based on time and location. We consider this when planning the shopping experince in the Media and Saturn stores.“, Martin Wild LBMA-Member & LOCA-Speaker Martin Wild, Media-Saturn-Holding Location Service & Technology Conference Retail, Logistics and Travel/Aviation The international conference on location technology and services provides the possibility of global exchange for all stakeholders in the ecosystem. Established as event in 2012 in North America (Chicago) und Asia (Singapur), the LOCA conference Europe is the strongest meeting magnet in Munich.
  16. 16. 2-3 February 2016 Plenum I Retail / Marketing Marketing- Automatisation (Technology, Tracking) Plenum II Logistic / Retail Trends in Location Service & Technology (WiFi, RFID, BLE) Plenum III Aviation / Logistic Connecting Sensoric Customer Use & Warehouse ON-OFF Customer- Journey (Wishes, Trends, Real) IT- and Warehouse- Solutions Informationsystems I Shopping & Aviation Digital Context Digital Signage Solutions I Out of Home Customer Care I Loyality l Supply Chain Fleet-Management and Employee Tracking Location Proximity I Tracking I Systems Second placement I Distribution Tracking Positioning & Navigation Datenmanagement Privacy I Trustbuilding Digital Storeconepts I Intelligent Pricing Advertisment at POS I POI Payment-Solution I Self-check Out Beacons new Trends I Cool Stuff Sensoric I IoT   Speakers:   ECE  (Shoppingcenter),  Stefan  Baumgartner   Nestlé,  Herr  Schwalber  oder  Herr  Irmscher   Ferrero,  Uwe  Storch   LBMA  USA/  Kanada,  Asif  Khan   Chep,  Parnicke   PWC-­‐Customer  Journey   PAYBACK,  Loyality  –  Customer  Care   Adobe,  IBM  silverpop,  Oracle   ORo,  Technology-­‐Chef     Net  Display  Services,  Airport  Heathrow   Out  of  Home  /  Strörer   UNCAST,  Coca  Cola   Mondelez  LebemsmiRel   Advantech   Umdasch,  Regalbauhersteller   Post  /  Amazone   LuXhansa  Cargo   Rimova  (Koffertracking  von  LuXhansa   google  Eddystone   Atos,  Hermann  Goverment   Signal  Iduna   LEO  Hilinger   Jochen  Schweizer   Magnus  Melander,  Schweden   IKEA  Austria   Claris   Grid: 1 Retail 2 Logistic 3  Aviation/Tavel 4  Marketing T Technology S Services Overview of the conference topic ́s 2-Days conference
  17. 17. 2-3 February 2016 Mini Small Small up Medium BigSponsoring Packages 1,100 EUR* (LBMA Members free of charge) 5,500 EUR* 15,000 EUR* 30,000 EUR* 3,000 EUR* •  Your logo on the Webseite •  Your logo at the networking area •  1 congress ticket •  Table for your material •  ½ site advertorial •  20 min. speakerslot Open Stage •  Lounge networking space for you and your customers, 12 sqm •  Logo wall partner •  1 congress ticket •  Your logo on the Webseite and print •  Your logo at the networking area •  20 conference ticket •  Lounge networking space for you and your customers, 40 sqm •  20 min. speakerslot Open Stage  •  Newsletter advertising •  2 sites Print ad/ advertorial at LOCA special issue and Business Handel ½ side •  Logo sponsoring of one panel •  30 min. opening keynote, plus panel speaker placement •  List of attendees of the conference with contact details •  Your logo on the Webseite •  Your logo at the networking area •  5 congress ticket •  Lounge networking space for you and your customers, 20 sqm •  Panel speakerslot at the conference •  Newsletter advertising •  Different press & communication options of the sponsor topics •  1 side Print ad / advertorial in GFM Nachrichten and some place in Business Handel •  20 min. speakerslot Open Stage *Please notice: All service read at sponsor register factsheet
  18. 18. 2-3 February 2016 Talk To us Asif Khan President LBMA LOCA Conference Chicago Carsten Szameitat Chairman LBMA e.V. Location Based Marketing Assiocation (LBMA) Conference holders Coordination-Team: Angelique Szameitat Event Executive, Editor in Chief GFM Nachrichten Tel. +49 (0)8122 - 955 625 Katjana Kauer Event coordination Tel. +49 (0)8122 - 955 625 Maximilian Feigl Communication & Advertorial maker Tel. +49 (0)8122 - 955 625 Sponsoring  &  Conference  LOCA  Conference  Europe     with  App  Days  and  Show  your  App  Award       Thanks  for  Interest!  Be  a  part  with  sponsoring,  communica]on  or  as  a  conference  speaker.       Please  no%ce:   Call  for  Papers:  un]l  30.  October  2015,  Call  for  Interest:  un]l  15.  November  2015