The Importance of Social Media for the Alternative Health and Wellness Industry

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A brief presentation describing the importance of social media use for the alternative health and wellness community. The use of networks such as Facebook, LinkedIn, and even newcomers like Pinterest or Google+, can help practitioners promote their businesses and reach out to clients quickly and efficiently. FeelGoodNow.com is here to help educate members of the wellness community about social networks and provide the support they need to learn to promote themselves online for offline success.

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The Importance of Social Media for the Alternative Health and Wellness Industry

  1. 1. Why All the Fuss about Social Media? The Importance of Social Media for the Alternative Health and Wellness Industry. Learn to FeelGoodNow about your online presence!Thursday, April 5, 12
  2. 2. Do You Focus On More Traditional Marketing Approaches? POSTERS BILLBOARDS MAILERS NEWSLETTERS Or Think Social Networking Is Just A Passing Trend? THINK AGAIN.Thursday, April 5, 12
  3. 3. Social Media is now the most prevalent activity in the world. 1.2 billion people engage on social networking sites worldwide. That’s 82% of the global online population!Thursday, April 5, 12
  4. 4. SO, WHY SHOULD YOU JOIN? About 1 in every 5 minutes Find your clients! of online time is spent on social networking sites.Thursday, April 5, 12
  5. 5. The Rise of Social Networking Use the growing space of social networking sites as a marketing and communications tool for your wellness practice. In October of 19% 2011, social networking % accounted for OF TIME 19% of all time SPENT spent online! ONLINE 6% October 2007 October 2011Thursday, April 5, 12
  6. 6. Wellness Practitioners: Who is your target audience? Contrary to popular belief, the reach of social networking sites spans across ALL age groups. Social Networking is NOT just for kids. You can connect with clientele both old and young!Thursday, April 5, 12
  7. 7. DID YOU KNOW? The 55+ age category emerged as the fastest growing networking group in 2011. From July 2010 to Oct. 2011 October 2011 this age group increased social networking presence July 2010 by nearly 10%. 70% 75% 80% % ReachThursday, April 5, 12
  8. 8. Facebook for Your Practice Let’s Talk Numbers Facebook 1 IN EVERY 7 ranked as the minutes of online time 3RD LARGEST is spent on Facebook global, online worldwide. entity. The average user spent 6.3 HOURS Facebook now boasts on Facebook in 800 MILLION USERS October 2011Thursday, April 5, 12
  9. 9. The Social Network Newcomers: Content Sharing & Micro-blogging Websites Twitter, LinkedIn, Tumbler & Pinterest all sprouted as popular new social networking sites in 2011 (Social networking is here to stay!)Thursday, April 5, 12
  10. 10. Impressive Growth Rates in 2011 Pinterest 512% (in 6 months!!) Tumblr 172% Twitter 59%Thursday, April 5, 12
  11. 11. What about Google+ and LinkedIn? (They’re growing, too!) LinkedIn is now Google+ attracted considered the 25 million FOURTH global unique users in largest global just one month social networkThursday, April 5, 12
  12. 12. TARGET KEY AUDIENCES AS SOCIAL NETWORKING GAINS TRACTION WORLDWIDE, ACROSS VARIOUS TAP INTO AGE & INTEREST GROUPS AN EVER-GROWING NUMBER OF NEW USERS EXPERIMENT WITH POWERFUL SOCIAL NETWORKS Jump In! Incorporate the momentum of social networking with your wellness practice.Thursday, April 5, 12
  13. 13. For more online marketing tips for the alternative health industry, follow us at: FeelGoodNow.com or via: Facebook Google+ LinkedIn Source: “Top 10 Need to Knows About Social Networking and Where it is Headed”.ComScore.com. Retrieved 7 January 2012. http:www.comscoredatamine.com/2012/01/people-spent-6-7-billion-hours-on- social-networks-in-october/Thursday, April 5, 12

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