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Accelerate Mobile App Enablement for the Enterprise
through Open and Agile Technologies
Stephen Drake, VP Business Development
sdrake@feedhenry.com
+1 508.333.3300
Twitter: sdrakemobile
www.feedhenry.com
10/24/2013
© Copyright FeedHenry Ltd. 2013
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The Tipping Point:
Why & When Do We
Need a Mobile
Application Platform?
© Copyright FeedHenry Ltd. 2013
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3.
The Tipping Point:
Moving Beyond Opportunistic Mobility
Source:
Yankee
Group,
2013
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4.
The Tipping Point:
BYOD and Mobile Enterprise Mgmt
• MEM
and
Enterprise
MAP
are
strategically
?ed
together
2013:
BYOD
is
the
Majority
• Typically
two
scenarios
with
app
enablement
and
BYOD/MEM
33.7%
§ Controlling
the
BYOD
Beast
Ø
An
enterprise
deploying
Mobile
Enterprise
Management
is
seJng
itself
up
for
more
advanced
mobile
app
enablement
§ Focused
on
a
significant
field
service
or
salesforce
mobile
app
rollout
and
then
consider
MEM
66.3%
BYOD
Corporate-­‐liable
Source:
IDC,
2013
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5.
The Tipping Point:
Mobile Application Complexity
• Mobile
Applica?on
PlaPorms
are
cri?cal
when
there
is
a
need
to:
§ Support
three
or
more
mobile
applica?ons
§ Support
three
or
more
mobile
opera?ng
systems
(OS)
§ Integrate
with
at
least
three
back-­‐end
data
sources
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6.
The Tipping Point:
Competing Forces: Business Unit v IT
• The
Changing
Face
of
IT
in
the
Mobile
Enterprise
• Allow
control
at
the
BU
level
§ Marke?ng
may
want
to
go
Na?ve
for
B2C
deployment
§ Other
BU
requires
Hybrid
App
to
address
mul?ple
internal
devices
• IT
can
manage
security
and
integra?on
at
the
back-­‐end
• A
flexible
Mobile
Applica?on
PlaPorm
enables
this
and
simplifies
the
BYOA
trend
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7.
Open, Agile and
Scalable Mobile
Application Platforms:
New World Order
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Apps & Smart Devices Radically
Changing Enterprise Software
… how it is developed and deployed
… the speed at which this happens, and
… the cost point
Now
Then
Large feature rich
12-18 month
6 monthly
Major IT installation
$millions
© Copyright FeedHenry Ltd. 2013
Single purpose app
8-10 weeks
Continuous deployment
Download
$50-$100k
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9.
Marketplace
Enterprise Focus
-end-to-end
Legacy
MEAP
•
•
•
•
Database centric
Proprietary
On-Premise
High Price
• Enterprise-Grade
• Cloud
• Open, Flexible & Agile
mBaaS
• Lightweight
• Developer focus
• Consumer focus
Consumer Focus
- partial/point solution
Proprietary
On-premise
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Open & Agile
Cloud
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10.
Secure Backend
Integration in the
Cloud
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Secure Backend Integration
in the Cloud
• End-­‐to-­‐end
security
as
core
component
of
the
plaPorm
§ Secure
access
layer
for
all
mobile
connec?vity
to
the
backend
§ Access
control,
audi?ng
and
logging,
authen?ca?on
and
firewall
func?onality
in
the
cloud
§ Encryp?on
throughout
plaPorm
and
to
back
end
including
device
© Copyright FeedHenry Ltd. 2013
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Additional Resources
Download eBook: http://henr.ie/1eom8Ki
Enterprise Mobile Apps – Old School, New Rules
Webinar OnDemand: http://henr.ie/Irdi3y
Mobile Apps for the Workforce with Yankee Group
And Kier Group case study.
Interested in a 14 day trial of the FeedHenry
Mobile Application Platform. Contact-us to find out
If you are eligible http://henr.ie/IgQR15
Contact-Us:
Http://www.feedhenry.com
US:
ROW:
© Copyright FeedHenry Ltd. 2013
+1 781.472.9120
353 51 275 2
106
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