Federico Caiulo

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Diligent and objective driven marketing specialist with years of experience in digital entertainment. International Bachelor degree in Business and Economics and completed studies with a Master in Digital Economics. Worked for small, medium and large-sized companies with different degrees of responsibility and always being part of decision-making process. Startup approach to problem-solving and very attentive to customer's needs. Capable of presenting actionable data to top management level.

android windows phone ios mobile games app monetization retention funnel game economy video game industry arm funnel app economy facebook marketing data visualization

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Federico Caiulo

Presentations

Facebook Ergo Sum | Results from a qualitative reasearch using the laddering method

Likes

Creandum Nordic Exit Analysis 2015

Digital Transition: The Heroes and Zeroes - Nicholas Lovell, Founder, GamesBrief

Feeding the Funnel: Turning Users into Profits

Where the Whales live: the pyramid model of F2P design

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