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Connecting the Dots on Multi-Modal Sampling

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Danny Wong of CfMC presents on 'Connecting the Dots on Multi-Modal Sampling' at SampleCon 2013 in New Orleans. From online to offline, you don't want to miss this...

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Connecting the Dots on Multi-Modal Sampling

  1. 1. CONNECTING THE DOTS ON MULTI-MODAL SAMPLING OnLINE to OnPHONE Presented by Danny Wong | CfMC CTO 9 September 2013
  2. 2. Multi-Modal Survey Best Practices 2 How to manage the data collection process to make best use of Sample  Time  Budget  CfMC | Copyright 2013
  3. 3. Starting OnLine | Finishing OnPhone 3 Budget and Deliverable are fixed. Time may be too. A multi-model approach helps you reach your target sample within project constraints. You can start out with an online sample approach and as your study nears completion and you’re still short of completes, you can switch to a phone sample approach and conclude your study. CfMC | Copyright 2013
  4. 4. Cost Management 4 SAMPLE WEB IVR CATI PAPER CAPI DATA COLLECTION COSTS CfMC | Copyright 2013
  5. 5. Mixed Mode Data Collection 5 Sample Preferred contact method Email Address Phone Email Invitation OnLine Survey URL PHONE # PAPER Survey Outgoing Call In-coming Call Redial Call back IVR Screen OnIVR Survey OnPhone Survey CfMC | Copyright 2013
  6. 6. Project Set Up 6 TARGET QUOTA Purchase Requirements PANEL SAMPLE PANEL Email invite to URL + reminders OnLine PANEL FOR RESPONDENTS Phone Interview + Call Backs  OnPhone Time FULCRUM SAMPLE MARKETPLACE PLATFORM CfMC | Copyright 2013
  7. 7. OnLINE Quota Fulfillment 7 TARGET QUOTA Purchase Requirements PANEL SAMPLE PANEL FOR RESPONDENTS Email invite to URL + reminders OnLine PANEL Phone Interview + Call Backs  OnPhone Respondent Disposition FULCRUM SAMPLE MARKETPLACE PLATFORM CfMC | Copyright 2013 Time
  8. 8. OnPHONE Quota Completion 8 TARGET QUOTA Purchase Requirements PANEL SAMPLE PANEL FOR RESPONDENTS Email invite to URL + reminders OnLine PANEL Phone Interview + Call Backs  OnPhone Respondent Disposition FULCRUM SAMPLE MARKETPLACE PLATFORM CfMC | Copyright 2013 Time
  9. 9. Optimize Budget | Maximize Profit 9 By taking a multi-mode approach to data collection, you can…  Budget your study for OnPHONE  But initiate OnLINE Depending on your completion rate, you can…  Determine the interviewing hours needed to compete the study  Switch to OnPHONE only as needed Thus, reducing the total cost of the study CfMC | Copyright 2013
  10. 10. www.cfmc.com Danny Wong 10 | dwong@cfmc.com CfMC Confidential | Copyright 2013

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