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Inteligência de Marcas
∞ Semiótica
∞ Psicanálise
∞ Marketing
∞ Branding
∞ Comunicação
SOMOS
Bureau de inteligênciade mercado focado
na investigação da vocaçãoda marca,
com a finalidade de alinhar e melhorar o seu
posicionamentoe deixar mais eficiente
as estratégias discursivas.
PILARES
∞ Marketing
∞ Branding
∞ Comunicação
∞ Semiótica
∞ Psicanálise
FAZEMOS
Possibilitar que organizações atuem estrategicamente a
partir do ecossistema da marca.
Identificar as potencialidades e vulnerabilidades.
Identificar e valorizar a vocação da marca.
Contribuir para que a marca atinja seu potencial
estratégico.
Demonstrar como se tornar relevante na história dos
stakeholders.
PILARES
∞ Brand
∞ Digital
∞ Social
INTELIGÊNCIA DE MARCA - PRODUTOS
PAV _ Perfil de Atuação Vocacional
 análise de sua marca para entender suas associações, seus significados em
relação ao posicionamento e aquilo que está sendo comunicado pela
categoria.
PAD _ Perfil de Atuação Digital
 análise da atuação digital de sua marca para entender o seu posicionamento e
reputação e sugerir formas mais efetivas de divulgação.
PAS _ Perfil de Atuação Social - Corporações | Terceiro
Setor
 análise e recomendação da arquitetura social da marca e a relação com sua
vocação.
ÁREA
Dr. Fábio Caim – publicitário, doutor em comunicação e semiótica (PUCSP),
psicanalista, professor universitário – Cásper Líbero, Belas Artes, Facamp.
Contatos: (11) 994153709 | fabio.caim@objetodinamico.com.br
CONSULTORES
Ms. Sulce Lima – publicitária, mestre em comunicação e práticas
de consumo (ESPM), com lato sensu em gestão de comunicação
(ECA/USP), especialista em comunicação para o terceiro setor,
professora universitária – Senac.
Contatos: (11) 999616945 | sulce.lima@objetodinamico.com.br
Daniella Gallucci – relações públicas, especialista em marketing e digital brand e com
lato sensu em gestão de comunicação e marketing (ECA/USP).
Contatos: (11) 962204433 | daniella.gallucci@objetodinamico.com.br
www.objetodinamico.com.br
Rua das Violetas, 122 – Mirandópolis, SP/SP.
Tel. (11) 3554-0342
Inteligência de Marcas

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OBJETO DINÂMICO - inteligência de marcas

  • 2. ∞ Semiótica ∞ Psicanálise ∞ Marketing ∞ Branding ∞ Comunicação SOMOS Bureau de inteligênciade mercado focado na investigação da vocaçãoda marca, com a finalidade de alinhar e melhorar o seu posicionamentoe deixar mais eficiente as estratégias discursivas. PILARES
  • 3. ∞ Marketing ∞ Branding ∞ Comunicação ∞ Semiótica ∞ Psicanálise FAZEMOS Possibilitar que organizações atuem estrategicamente a partir do ecossistema da marca. Identificar as potencialidades e vulnerabilidades. Identificar e valorizar a vocação da marca. Contribuir para que a marca atinja seu potencial estratégico. Demonstrar como se tornar relevante na história dos stakeholders. PILARES
  • 4. ∞ Brand ∞ Digital ∞ Social INTELIGÊNCIA DE MARCA - PRODUTOS PAV _ Perfil de Atuação Vocacional  análise de sua marca para entender suas associações, seus significados em relação ao posicionamento e aquilo que está sendo comunicado pela categoria. PAD _ Perfil de Atuação Digital  análise da atuação digital de sua marca para entender o seu posicionamento e reputação e sugerir formas mais efetivas de divulgação. PAS _ Perfil de Atuação Social - Corporações | Terceiro Setor  análise e recomendação da arquitetura social da marca e a relação com sua vocação. ÁREA
  • 5. Dr. Fábio Caim – publicitário, doutor em comunicação e semiótica (PUCSP), psicanalista, professor universitário – Cásper Líbero, Belas Artes, Facamp. Contatos: (11) 994153709 | fabio.caim@objetodinamico.com.br CONSULTORES Ms. Sulce Lima – publicitária, mestre em comunicação e práticas de consumo (ESPM), com lato sensu em gestão de comunicação (ECA/USP), especialista em comunicação para o terceiro setor, professora universitária – Senac. Contatos: (11) 999616945 | sulce.lima@objetodinamico.com.br Daniella Gallucci – relações públicas, especialista em marketing e digital brand e com lato sensu em gestão de comunicação e marketing (ECA/USP). Contatos: (11) 962204433 | daniella.gallucci@objetodinamico.com.br
  • 6. www.objetodinamico.com.br Rua das Violetas, 122 – Mirandópolis, SP/SP. Tel. (11) 3554-0342 Inteligência de Marcas