Social Media 101


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Introduction to social media, including basic definitions, social media marketing, examples of best practices, and navigational basics.

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  • Traditional marketing: Product, price it, place in market, promote it. Social media marketing: Filtering, aggregating, & delivering content, in a context that helps people make connections w/people, products, & brands they can build a community around.
  • There are many companies who are doing social media the right way.
  • Starbucks created a website that asks customers for their input; and encourages them to vote on others’ ideas. They also post status updates on current ideas that are being implemented.
  • IBM allows its employees to blog about what they are currently doing in their jobs, which offers the audience a peek behind the scenes, and a direct connection with its employees.
  • Comcast searches for customer complaints on Twitter, and addresses each complaint, one by one.
  • Comcast: Here you can see where Bill Gerth, the customer service agent is trying to help a customer.
  • Blendtec uses video to demonstrate how their product works.
  • Accenture publishes free downloadable podcasts on a multitude of topics for various industries.
  • Their fans communicate and interact with each other. Contests allow the community to create additional exposure for the brand across its members’ social networks.
  • ConnectWise’s Facebook page provides conference & event updates, engages members in discussion, shares photos and videos of community members and allows members to post them as well.
  • ConnectWise also take care of customer service issues as seen on a recent wall post.
  • This is where you would show how to navigate some of the basic sites. You can replace each link with your own links.
  • Use examples – TJ Maxx, Facebook, etc. Emphasis is on managing your security when in a public place.
  • Put your own info here!
  • Social Media 101

    1. 1. Social Media 101An overview<br />Faye E. Oney<br />Marketing Consultant<br />Oct. 20, 2010<br />
    2. 2. The Internet is a public place<br />Nearly 2 billion people are currently online.<br />75% of Internet users worldwide visit a social network or blog when they go online.<br />The average user spent 6 hours on social media sites in April ‘10 (up from 3.5 hrs. in ‘09)<br />By 2014, social networking services will replace email as the primary communication tool for 20% of business users.<br />Sources:,,<br />
    3. 3. Social media defined<br />Any tool or service that uses the Internet to facilitate conversations <br />Brian Solis, Engage!<br />The use of technology combined with social interaction to create or co-create value. <br />John Jantsch, Duct Tape Marketing<br />A world where anyone can be a publisher, reporter, artist, filmmaker, photographer, or pundit.<br />Teradata, Social Media Guidebook<br />
    4. 4. Social media is not:<br />Social media is:<br />Advertising platform<br />Sales tool<br />One-way marketing<br />Self-promotion<br />Online tools to build communities<br />Community<br />Relationships<br />Conversations<br />Dialogue<br />Contribution<br />Publishing<br />Sharing/collaborating<br />Transparency<br />
    5. 5. Traditional marketing vs.Social media marketing<br />Traditional marketing<br />1-way communication<br />Social media marketing 2-way communication<br />Advertising – broadcast, print media, outdoor, etc.<br />Sales promotion<br />PR<br />Personal selling<br />Special events<br />Direct marketing – direct mail, email marketing, etc.<br />4 Ps: Product, Price, Place, Promotion<br />Starts with listening to customers<br />Engage with them-ask for their opinion<br />Provide value<br />No sales pitch!<br />4 Cs: Content, Context, Connections, Community<br />
    6. 6. Examples of companies doing social media the right way<br />
    7. 7. Customer feedback<br />
    8. 8. Transparency<br />
    9. 9. Customer service<br />
    10. 10.
    11. 11. Product demonstration<br />
    12. 12. Educate audience<br />
    13. 13. Community interaction<br />
    14. 14. Business community interaction<br />
    15. 15. ConnectWise customer service<br />
    16. 16. Navigation basics<br />Facebook -<br />LinkedIn -<br />YouTube -,<br />Twitter -<br />Blogs -<br />
    17. 17. Security and privacy<br />Online security breaches can happen anywhere – banks, credit card companies, even your website. <br />Always adjust your privacy/security settings when creating a personal profile on Facebook, MySpace, or ANY personal site.<br />Do not put personal information such as your phone number and address in your Facebook profile.<br />View the privacy settings on LinkedIn, and set according to how you want people to view your profile.<br />
    18. 18. Questions?<br /><br /> @FayeinCbus<br /><br /><br />
    19. 19. Resources<br /><br /><br /><br />Duct Tape Marketing, John Jantsch<br />Engage!, Brian Solis<br />Social Media Guidebook, Teradata<br />