LinkedIn For Business Marketing


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An overview of how to use LinkedIn for business networking.

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  • Create a profile – education, job history, summary, specialties, photo! LinkedIn tells you what you need to add to complete your profile. Take them to the Learning Center link to show basics.
  • Discussion: Connecting w/people you know vs. connecting w/people you don’t know. Which do you prefer?
  • This is where you head to the LinkedIn website to show students how to move around the site.
  • Demonstrate on the site how to do each of these things.
  • What are some other ways you can use LinkedIn for prospecting and developing business relationships?
  • Go to the apps page on LinkedIn to show where they’re located.
  • Go to company page of company you’re working with (if they have a company page)
  • Go to each company page and show the features.
  • Go to LinkedIn and show how to use these features.
  • LinkedIn For Business Marketing

    1. 1. Social Media ToolsLinkedIn for Business Marketing<br />Faye E. Oney<br />Marketing Consultant<br />Jan. 19, 2011<br />
    2. 2. Has more than 90 million members in over 200 countries<br />Has executives from all Fortune 500 companies<br />Gets a new member every second<br />52% male; 48% female<br />39% are between ages 35-49<br />32% are age 50+<br />48% college grads; 27% post-grad<br />Sources:,<br />LinkedIn – an online networking tool for business professionals<br />
    3. 3. Who is on LinkedIn?<br /><ul><li>Your friends and peers
    4. 4. Your co-workers
    5. 5. Your clients
    6. 6. Your prospective clients
    7. 7. Your current (and future) employer(s)</li></li></ul><li>Online resume-showcase your career/strengths/skills<br />Networking for business development/prospecting<br />Position yourself as expert in your field<br />Branding (individuals and<br /> companies)<br />Job-seeking- advance your career<br />Why should you be on LinkedIn?<br />
    8. 8. Getting started – the basics<br /><ul><li> Create a profile – Education, job history, summary, specialties, photo!
    9. 9. Settings – Adjust your settings to allow who can view your profile and connections.
    10. 10. Add your website, blog link, Twitter profile.
    11. 11. For help, visit the Learning Center:</li></li></ul><li>Connect with people you know – peers, co-workers, clients, other professionals in your industry.<br />Ask for recommendations and recommend others.<br /> Connect with people you meet in your offline networks – professional associations, clubs, and other networking groups.<br />Send a personal message; not the standard invitation message that LinkedIn provides.<br />Build your network!<br />
    12. 12. Navigation<br />
    13. 13. Tips for engaging your network and positioning yourself as an expert<br />Update your status regularly; share an interesting link, article or blog post.<br />Join relevant groups in your industry.<br />Answer questions.<br />Start a discussion and contribute to others’ discussions.<br />Promote others in your network – their blogs, articles, successes, promotions, etc.<br />
    14. 14. Sales and Prospecting<br /><ul><li> Join groups your clients/prospective clients are members of.
    15. 15. Build rapport, answer questions, ask for opinions, start discussions, engage the group!
    16. 16. Never push or promote your products/services.
    17. 17. Ask for introductions to 2nd tier connections. </li></li></ul><li>Slideshare: Share your PowerPoint presentations<br />Box: Upload white papers, e-books, other documents<br />Amazon reading list: Show your network what you’re reading; write a book review<br />Blog link: Display your recent blog posts<br />Creative Portfolio Display: Showcase your portfolio<br />Apps for sharing your expertise<br />
    18. 18. Company PagesOpportunity to brand your business<br />LinkedIn currently rolling out a new company platform<br />New features:<br /><ul><li> Product and Service Spotlight – interactive banner ad
    19. 19. Featured products/services
    20. 20. Multimedia options
    21. 21. Customer recommendations module</li></li></ul><li><br /> page was recently removed)<br /><br />Examples of Company Pages<br />
    22. 22. Profile settings – Once you set up your profile, change the URL to include your full name for better SEO (under Public Profile).<br />Rolodex feature – Input info from your contacts’ business cards directly into your contacts list.<br />Use the drop-down list to search for people or companies you want to do business with; groups you want to join; or jobs in particular industries.<br />Other Tips<br />
    23. 23. Questions?Thank you for your time!<br /><br /> @FayeinCbus<br /><br /><br />
    24. 24. Create a LinkedIn profile if you don’t already have one.<br />If you have a profile, update it w/your photo, education, jobs, summary, specialties.<br />Build your network - Add connections, search names of people you already know; check your email list, rolodex, business cards, etc.<br />Join two or three groups in your industry and contribute to a discussion.<br />Get in the habit of opening LinkedIn every day. Update your status and share some interesting links.<br />Homework<br />
    25. 25.<br /><br /><br /><br />Free webinars on LinkedIn every Wednesday:<br /><br />Resources<br />