The lead of the shortfilm, Jody, was used for themovie poster, review page andopening scene of the shortfilm, to show a clear linkbetween each media text. Itkeeps the continuity consistentand lets the audience knoweach media text is related.
Same text The short film and the poster used the same font to show the audience that both media texts are related to each other. The magazine review page has a simple font, but is different to the short film and poster, just to show the audience how the review isn’t made by the same creators as the two other media texts. It is independent from the the poster and short film.
The short film poster was taken onthe train journey you see in thefilm. The photograph was taken toshow the audience a little in sightof what the film involves, which isa lot of travelling.Having a similar clip in the filmrelates to the film poster so theaudience can recognise what thefilm poster photograph representsin the movie in more detail, as theyknow the narrative behind theimage.
The film poster compliments the short film as it lets the audienceknow what the film is about without giving too much away. It lets theaudience know who the main character is, Jody Court. It also lets theaudience know that the film is about travelling/journey.The magazine review also compliments the short film as it has a bigphotograph of the main character. Which shows the audience thatthey are all related to each other. Then also the review shares to thereader where you can view the short film, promoting it to theaudience.Also the main photograph on the magazine review looks posed, as ifthere was a specialized photo shoot for the magazine. This make thereview page look really professional and realistic.
Overall I think the main task and ancillary tasks allcomplimented each other and all related well, it showed acontinuous theme throughout the texts. The use of moderntechnology allowed us to promote the short film on manymedia platforms, through a film poster, magazine review andalso Youtube.