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MY 20 YEARS ON THE WEB
FAUZIA BURKE
FOUNDER & PRESIDENT
www.fsbassociates.com
@FauziaBurke
I started my company, FSB Associates in 1995 to work on the
World Wide Web. When people asked me what I did, I had no answ...
MY 20 YEARS ON THE WEB
3
“I think this WWW thing is going
to be big” ~1995
www.fsbassociates.com
@FauziaBurke
“Someday everyone will have
email” ~1996
MY 20 YEARS ON THE WEB
4 www.fsbassociates.com
@FauziaBurke
“We should do a website for Sue
Grafton. There is only one other
author with a website” ~1997
MY 20 YEARS ON THE WEB
5 www...
“No one will pay to run an
excerpt online. It’s not like first
serial” ~1998
MY 20 YEARS ON THE WEB
6 www.fsbassociates.co...
“Just because something can be
done online, doesn’t mean it
should be done online” ~1999
MY 20 YEARS ON THE WEB
7 www.fsba...
“Making the step from ‘I like this
book’ to ‘I want to buy this book’
is literally one click away”
~2000
MY 20 YEARS ON TH...
“Book reviews are alive and well
with book bloggers providing
them everyday” ~2001
MY 20 YEARS ON THE WEB
9 www.fsbassocia...
“Of course you need a website”
~2002
MY 20 YEARS ON THE WEB
10 www.fsbassociates.com
@FauziaBurke
“I’ll take a community with that
book, please” ~2003
MY 20 YEARS ON THE WEB
11 www.fsbassociates.com
@FauziaBurke
“We are willingly giving up our
privacy. I fear someday we will
regret it” ~2004
MY 20 YEARS ON THE WEB
12 www.fsbassociat...
“Book publishing is not dying, it's
evolving. And that’s a good
thing” ~2005
MY 20 YEARS ON THE WEB
13 www.fsbassociates.c...
“I don't get Twitter at all”
~2006
MY 20 YEARS ON THE WEB
14 www.fsbassociates.com
@FauziaBurke
“Social media will continue to
grow in importance over the next
two years” ~2007
MY 20 YEARS ON THE WEB
15 www.fsbassociat...
“Publicity plus social media is a
winning combination” ~2008
MY 20 YEARS ON THE WEB
16 www.fsbassociates.com
@FauziaBurke
“Digital is not a department. It’s a
process, a critical process”
~2009
MY 20 YEARS ON THE WEB
17 www.fsbassociates.com
@F...
“There is no everyone.com”
~2010
MY 20 YEARS ON THE WEB
18 www.fsbassociates.com
@FauziaBurke
“Digital marketing is an
innovative field. Try different
things in different combinations”
~2011
MY 20 YEARS ON THE WEB
19...
“If you want to be known as an
expert in your field, you need to
build your digital brand” ~2012
MY 20 YEARS ON THE WEB
20...
“It’s important to remember that
Social Media and Social
Networking are not the same”
~2013
MY 20 YEARS ON THE WEB
21 www....
“People follow people, not books”
~2014
MY 20 YEARS ON THE WEB
22 www.fsbassociates.com
@FauziaBurke
“Design, engagement, and
visibility! You need all 3 for a
successful digital brand” ~2015
MY 20 YEARS ON THE WEB
23 www.fs...
MY 20 YEARS ON THE WEB
24
Fauzia Burke is the Founder and President of FSB Associates, an
Internet marketing firm speciali...
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FSB Associates - 20 Years

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I started my company, FSB Associates in 1995 to work on the World Wide Web. When people asked me what I did, I had no answer and no idea. My experience was in publicity and marketing of books, so I started there.

Here are some of the smart and and not so smart things I have said over the years.

Published in: Career

FSB Associates - 20 Years

  1. 1. MY 20 YEARS ON THE WEB FAUZIA BURKE FOUNDER & PRESIDENT www.fsbassociates.com @FauziaBurke
  2. 2. I started my company, FSB Associates in 1995 to work on the World Wide Web. When people asked me what I did, I had no answer and no idea. My experience was in publicity and marketing of books, so I started there. Here are some of the smart and and not so smart things I have said over the years. MY 20 YEARS ON THE WEB 2 www.fsbassociates.com @FauziaBurke
  3. 3. MY 20 YEARS ON THE WEB 3 “I think this WWW thing is going to be big” ~1995 www.fsbassociates.com @FauziaBurke
  4. 4. “Someday everyone will have email” ~1996 MY 20 YEARS ON THE WEB 4 www.fsbassociates.com @FauziaBurke
  5. 5. “We should do a website for Sue Grafton. There is only one other author with a website” ~1997 MY 20 YEARS ON THE WEB 5 www.fsbassociates.com @FauziaBurke
  6. 6. “No one will pay to run an excerpt online. It’s not like first serial” ~1998 MY 20 YEARS ON THE WEB 6 www.fsbassociates.com @FauziaBurke
  7. 7. “Just because something can be done online, doesn’t mean it should be done online” ~1999 MY 20 YEARS ON THE WEB 7 www.fsbassociates.com @FauziaBurke
  8. 8. “Making the step from ‘I like this book’ to ‘I want to buy this book’ is literally one click away” ~2000 MY 20 YEARS ON THE WEB 8 www.fsbassociates.com @FauziaBurke
  9. 9. “Book reviews are alive and well with book bloggers providing them everyday” ~2001 MY 20 YEARS ON THE WEB 9 www.fsbassociates.com @FauziaBurke
  10. 10. “Of course you need a website” ~2002 MY 20 YEARS ON THE WEB 10 www.fsbassociates.com @FauziaBurke
  11. 11. “I’ll take a community with that book, please” ~2003 MY 20 YEARS ON THE WEB 11 www.fsbassociates.com @FauziaBurke
  12. 12. “We are willingly giving up our privacy. I fear someday we will regret it” ~2004 MY 20 YEARS ON THE WEB 12 www.fsbassociates.com @FauziaBurke
  13. 13. “Book publishing is not dying, it's evolving. And that’s a good thing” ~2005 MY 20 YEARS ON THE WEB 13 www.fsbassociates.com @FauziaBurke
  14. 14. “I don't get Twitter at all” ~2006 MY 20 YEARS ON THE WEB 14 www.fsbassociates.com @FauziaBurke
  15. 15. “Social media will continue to grow in importance over the next two years” ~2007 MY 20 YEARS ON THE WEB 15 www.fsbassociates.com @FauziaBurke
  16. 16. “Publicity plus social media is a winning combination” ~2008 MY 20 YEARS ON THE WEB 16 www.fsbassociates.com @FauziaBurke
  17. 17. “Digital is not a department. It’s a process, a critical process” ~2009 MY 20 YEARS ON THE WEB 17 www.fsbassociates.com @FauziaBurke
  18. 18. “There is no everyone.com” ~2010 MY 20 YEARS ON THE WEB 18 www.fsbassociates.com @FauziaBurke
  19. 19. “Digital marketing is an innovative field. Try different things in different combinations” ~2011 MY 20 YEARS ON THE WEB 19 www.fsbassociates.com @FauziaBurke
  20. 20. “If you want to be known as an expert in your field, you need to build your digital brand” ~2012 MY 20 YEARS ON THE WEB 20 www.fsbassociates.com @FauziaBurke
  21. 21. “It’s important to remember that Social Media and Social Networking are not the same” ~2013 MY 20 YEARS ON THE WEB 21 www.fsbassociates.com @FauziaBurke
  22. 22. “People follow people, not books” ~2014 MY 20 YEARS ON THE WEB 22 www.fsbassociates.com @FauziaBurke
  23. 23. “Design, engagement, and visibility! You need all 3 for a successful digital brand” ~2015 MY 20 YEARS ON THE WEB 23 www.fsbassociates.com @FauziaBurke
  24. 24. MY 20 YEARS ON THE WEB 24 Fauzia Burke is the Founder and President of FSB Associates, an Internet marketing firm specializing in creating online awareness for authors, experts, and businesses. From the company's inception in 1995, Fauzia has been a trendsetter in developing integrated digital marketing campaigns for her clients.  You can find her blogs on the Huffington Post and follow her on Facebook and Twitter.  www.fsbassociates.com @FauziaBurke

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