Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Marketing sociale 2013 worksheet per frequentanti

0 views

Published on

  • Be the first to comment

  • Be the first to like this

Marketing sociale 2013 worksheet per frequentanti

  1. 1. “MARKETING SOCIALE” Giuseppe Fattori • Fattori G., French J., Blair-Stevens C., Guida operativa al marketing sociale., Worksheets. http://www.slideshare.net/Fattori/fattori-guida-operativa-al-marketing-sociale • Lagarde F., “Socratic Questioning Applied to Social Marketing”, Social Marketing Quarterly, 2013. http://campus.unibo.it/119865/ • Lee N.R., Kotler P, “10 Step in the strategic marketing planning process”, in . Nancy Lee, Philip Kotler Social marketing Influencing Behaviors for good (Fourth edition), Sage Pubblications, 2011: 37-54. http://campus.unibo.it/120282/ • Lagarde F, “Changing Transportation Behaviours”, Transport Canada, 2010. http://www.fcm.ca/Documents/tools/GMF/Transport_Canada/ChangeTranspoBeh aviours_EN.pdf

×