2. Ideology
Vibe is a music and
entertainment magazine founded by
producer Quincy Jones. The publication
predominantly features R&B and hip-hop
music artists, actors and other
entertainers. After shutting down
production in Summer 2009, Vibe was
purchased by the private equity investment
fund InterMedia Partners and is now issued
every-other month with double covers, with
a larger online presence. The magazine's
target demographic is predominantly
young, urban followers of hip-hop culture.
4. Publication History
Quincy Jones launched Vibe in 1993, in partnership with Time Inc. Originally, the
publication had been called Volume before co-founding editor, Scott Poulson-Bryant gave
it the name Vibe. Though hip-hop mogul Russell Simmons was rumored to be an initial
partner, publisher Len Burnett revealed in a March 2007 interview that Simmons clashed
with editor-in-chief Jonathan Van Meter. Miller Publishing bought Vibe in 1996, and
shortly afterward bought Spin. Private equity firm, The Wicks Group, bought the
magazine in 2006.
Jonathan Van Meter's successors were Alan Light, Danyel Smith, Emil Wilbikin, Mimi
Valdes, and finally Danyel Smith again.
On June 30, 2009, it was announced that Vibe was shutting its doors and ceasing
publication immediately,] although according to Essence, Quincy Jones has stated he
would like to keep it alive online.
After shutting down, private equity investment fund InterMedia Partners, LP bought Vibe
Magazine. They have said they "feel privileged to purchase and resurrect such a storied
brand." They added Uptown magazine to Vibe's parent company, Vibe Holdings. Ron
Burkle and Magic Johnson later invested in the company. Vibe Holdings merged
with BlackBook Media to form Vibe Media in 2012.
5. The Front Cover of
this edition is
featuring Rihanna a
Well known artist.
Vibe Logo on the
The Image on the
top of the cover is front cover is
the troditional presented upright
title of all vibe and flowless which
Magazines. gives an impression
of confidence.
The color scheme of
this edition is plane blue The Right
that is bringing out the Hand side is
black and white reserving
image, the white logo space for extra
and the black masthead imformation
and story line.
The barcode is
The cover line of the placed in the corner
magazine is featuring so that it dosen’t
the name of the artist generate to much
with the image on the attention as in some
cover page and also is cases if to visible the
representing the reader might loose
theme of this interest due to high
magazine addition. price.
6. The color scheme of the
The heading V of page is consisting on
the page that’s three simple colors
half behind the white black and gray
artist represents which is making the
VIBE and the page more attention
combinating centric and along with it
content written is also leaving suspence
on the side in a for the reader about the
playhull was is magazine.
also giving a very
attractive lock.
The Content Page has
one central image that is The right hand side of
taking up a heavy part of the page has taken up all
the page along with the the content and is giving
attention of the reader. all the information about
what the further pages
in the Mag consists of.
7. This Double Fold The article on
Page is this page is
representing the scatered on
artist in different both sides of
forms and styles, the double fold.
The whole page This why the
is basically reader might
black, white and get a break
gray with a from constant
center image in reading due to
deep dark colors the entertaining
like red, blue images all over
etc. The image the pages.
grabs all the
attention of the
readers.
The page all over is very interesting and eye
grabbing and will surely develop readers interest.
