Ideology Vibe is a music and entertainment magazine founded by producer Quincy Jones. The publication predominantly features R&B and hip-hop music artists, actors and other entertainers. After shutting down production in Summer 2009, Vibe waspurchased by the private equity investmentfund InterMedia Partners and is now issuedevery-other month with double covers, with a larger online presence. The magazines target demographic is predominantly young, urban followers of hip-hop culture.
Publication History Quincy Jones launched Vibe in 1993, in partnership with Time Inc. Originally, thepublication had been called Volume before co-founding editor, Scott Poulson-Bryant gave it the name Vibe. Though hip-hop mogul Russell Simmons was rumored to be an initialpartner, publisher Len Burnett revealed in a March 2007 interview that Simmons clashed with editor-in-chief Jonathan Van Meter. Miller Publishing bought Vibe in 1996, and shortly afterward bought Spin. Private equity firm, The Wicks Group, bought the magazine in 2006. Jonathan Van Meters successors were Alan Light, Danyel Smith, Emil Wilbikin, Mimi Valdes, and finally Danyel Smith again. On June 30, 2009, it was announced that Vibe was shutting its doors and ceasing publication immediately,] although according to Essence, Quincy Jones has stated he would like to keep it alive online.After shutting down, private equity investment fund InterMedia Partners, LP bought VibeMagazine. They have said they "feel privileged to purchase and resurrect such a storied brand." They added Uptown magazine to Vibes parent company, Vibe Holdings. Ron Burkle and Magic Johnson later invested in the company. Vibe Holdings merged with BlackBook Media to form Vibe Media in 2012.
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