Ideology           Vibe is a music and     entertainment magazine founded by  producer Quincy Jones. The publication  pred...
Target Audiences
Publication History     Quincy Jones launched Vibe in 1993, in partnership with Time Inc. Originally, thepublication had b...
The Front Cover of                                    this edition is                                    featuring Rihanna...
The color scheme of the   The heading V of         page is consisting on   the page that’s          three simple colors   ...
This Double Fold                                           The article onPage is                                          ...
Vibe Magazine Analysis
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Vibe Magazine Analysis

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Vibe Magazine Analysis

  1. 1. Ideology Vibe is a music and entertainment magazine founded by producer Quincy Jones. The publication predominantly features R&B and hip-hop music artists, actors and other entertainers. After shutting down production in Summer 2009, Vibe waspurchased by the private equity investmentfund InterMedia Partners and is now issuedevery-other month with double covers, with a larger online presence. The magazines target demographic is predominantly young, urban followers of hip-hop culture.
  2. 2. Target Audiences
  3. 3. Publication History Quincy Jones launched Vibe in 1993, in partnership with Time Inc. Originally, thepublication had been called Volume before co-founding editor, Scott Poulson-Bryant gave it the name Vibe. Though hip-hop mogul Russell Simmons was rumored to be an initialpartner, publisher Len Burnett revealed in a March 2007 interview that Simmons clashed with editor-in-chief Jonathan Van Meter. Miller Publishing bought Vibe in 1996, and shortly afterward bought Spin. Private equity firm, The Wicks Group, bought the magazine in 2006. Jonathan Van Meters successors were Alan Light, Danyel Smith, Emil Wilbikin, Mimi Valdes, and finally Danyel Smith again. On June 30, 2009, it was announced that Vibe was shutting its doors and ceasing publication immediately,] although according to Essence, Quincy Jones has stated he would like to keep it alive online.After shutting down, private equity investment fund InterMedia Partners, LP bought VibeMagazine. They have said they "feel privileged to purchase and resurrect such a storied brand." They added Uptown magazine to Vibes parent company, Vibe Holdings. Ron Burkle and Magic Johnson later invested in the company. Vibe Holdings merged with BlackBook Media to form Vibe Media in 2012.
  4. 4. The Front Cover of this edition is featuring Rihanna a Well known artist. Vibe Logo on the The Image on the top of the cover is front cover is the troditional presented upright title of all vibe and flowless which Magazines. gives an impression of confidence. The color scheme of this edition is plane blue The Right that is bringing out the Hand side is black and white reserving image, the white logo space for extra and the black masthead imformation and story line. The barcode isThe cover line of the placed in the cornermagazine is featuring so that it dosen’tthe name of the artist generate to muchwith the image on the attention as in somecover page and also is cases if to visible therepresenting the reader might loosetheme of this interest due to highmagazine addition. price.
  5. 5. The color scheme of the The heading V of page is consisting on the page that’s three simple colors half behind the white black and gray artist represents which is making the VIBE and the page more attention combinating centric and along with it content written is also leaving suspence on the side in a for the reader about the playhull was is magazine. also giving a very attractive lock.The Content Page hasone central image that is The right hand side oftaking up a heavy part of the page has taken up allthe page along with the the content and is givingattention of the reader. all the information about what the further pages in the Mag consists of.
  6. 6. This Double Fold The article onPage is this page isrepresenting the scatered onartist in different both sides offorms and styles, the double fold.The whole page This why theis basically reader mightblack, white and get a breakgray with a from constantcenter image in reading due todeep dark colors the entertaininglike red, blue images all overetc. The image the pages.grabs all theattention of thereaders. The page all over is very interesting and eye grabbing and will surely develop readers interest.

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