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One of the largest opportunities for Yahoo! Store merchants today is video. Using video to promote what you sell on your Yahoo! Store website is called video commerce. Studies show that video can increase conversion rates and sales, while decreasing cart abandonment and customer service. An effective Yahoo! Store video commerce strategy should focus first on content, followed by interactive technology and distribution. This webinar, brought to you by Matthew Ledford, President of FastPivot and Mark Thomas of BuyStream.tv, will focus on helping Yahoo! Store merchants develop good video commerce strategies.