Fashion and You is India’s leading private sales website and a leader inthe Indian Online Fashion & Luxury Industry. Fashion and You is aninvitation-only private sales club, which partners with high fashion andluxury brands across fashionapparel, accessories, footwear, watches, jewellery, fragrances, homedécor, lifestyle experiences and holds private sales events for thesebrands on www.fashionandyou.com
New Delhi, 24th February ‘2011: Fashion and you announced today, their return toLakme Fashion Week (March 11 – 14) for the second consecutive season as their“Official Online Retail Partner”. As an official sponsor, Fashion and You will bringthe excitement of the runway to the sites million plus shoppers with the exclusivedual designer lines, Launch my Line & LFW Pret Line, live editorial coverage andsocial media promotions. The two-year partnership began with Winter Festive 2010and continues through to the Summer Resort 2012 shows.
"We are very excited with the results of our last 5 months work with Lakme FashionWeek. We have worked closely with a large number of Lakme Fashion Weekdesigners, showcasing their collections in private sale events, the insights from whichare very robust to take on the next stage of developing a direct to consumermarketing, retail and distribution channel for Indian designer fashion.” VP & Head of Fashion IMG Sujal Shah addressing the designers & media with Fashion and You CEO Pearl Uppal
Live Coverage & Social MediaGet close and personal with celebrities, models and designers, be a part of this fashionfestival from the comfort of your home by simply logging on towww.fashionandyou.com/lfw, a website dedicated to the partnership, capturing thefeel and euphoria of the fashion week. · Live Coverage: Real time updates on Twitter (@fashionandyou), special features on Facebook (facebook.com/fashionandyou) & dedicated posts on the Fashion and You Blog (http://connect.fashionandyou.com) from trend reports to what the beautiful people are wearing to daily runway reviews. · Inside the Fashion Week: Fashion and You offers comprehensive coverage of the Lakme Fashion week. Interesting Video diaries from the event, interviews, Runway reviews, Red carpet celebrity snaps and special LFW features.
· Picture Perfect Award: Fashion and You sponsors these awards for the second season running. Thisaward recognizes the artist behind the camera & is adjudged by an influential panel of jurists.
Enjoy the month long celebrations of fashion with lots of fun contests, exciting gifts and super shopping for the fashion forward and be part of the Fashion WEB- olution. To join Fashion and You, visit www.fashionandyou.com and request an Invitationtoday. Put your fashion foot forward and drop by at our counter and collect exclusive invites and gift vouchers from the Fashion and You team.