Facebook Page Insights

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Prepared this short presentation as an introduction to Facebook Page Analytics.

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Facebook Page Insights

  1. 1. Facebook Page Insights What Different Statistics Mean
  2. 2. People Who Like Page: Demographics, Location
  3. 3. People Reached: No. of people who have seen anything associated with the Page
  4. 4. Reach: Organic + Virality; Unique Users Organic: Posts by page seen by page fans Viral: When someone interacts with your Page and that interaction is published in their feed and ultimately their friends/followers seeing it. Chart shows no. of people seeing page content 1, 2 or more times.
  5. 5. A Viral Content: 83 Shares
  6. 6. People Are Talking About Talking about this: Total number of unique people who created a story of any kind about your page or on your page.
  7. 7. Page Views Page Views: The number of times your Page was viewed. Unique Visitors: The number of unique people who visited your Page.
  8. 8. ‘X’ People Saw This Post For the recent posts, admin can view the no. of people who saw the particular post, which means it appeared on their screens, timeline, ticker, or while they were on the page. Organic : Appeared on your subscribers’ timeline. Viral: Appeared on peoples’ timeline when a page subscriber shared or talked about it in his/her post.

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