Entertainment Systems <br />& Broadband Trends<br />Justin Farnell<br />Business Development Manager <br />iBAHN South Afr...
There is an insatiable appetite for online contentbut what supports this view?<br />
In contrast to the previous slide iBAHN’s experience is something different<br />
Devices & Applications are driving this digital revolution<br />
The case for more bandwidth<br />
The migration of hotel-supplied content to guest-supplied content<br />70% of iTRAVELLERs have downloaded music onto their...
“Leaning back” & “Leaning forward”<br />Leaning Forward<br />Action & Interaction<br />Pointing & Clicking<br />Typing<br ...
So what’s the challenge?<br />Most hotel Internet systems are not networks and not designed for  more than guests checking...
pushes guests to alternative devices</li></li></ul><li>What can be done?<br />Guests want to be able to mirror their home ...
Evolution of the hotel TV<br />Seamless digital entertainment portal<br />HDTV-VOD, In-Room PC experience<br />HDTV-VOD, P...
HSIA ETViCAT5/6<br />11<br />
THANK YOU <br />For further info please contact: jfarnell@ibahn.com<br />
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iBahn and the Bandwidth Challenge For Hoteliers 2010 02 10

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  • Source ‘Cisco Global IP Traffic Forecast, June 2009’What is the left hand axis?
  • iBAHN network (i.e. hotel usage rather than internet at large)What are the units?Streaming is an important component, but it is only a component of internet usage.However this pattern may change as internet capability migrates to the TV
  • - Explain what iPlayer is- Guests are bringing their own content to hotels, but I believe this will peak and then decline – peoples ‘personas’ will reside on line
  • - 92% of people who have watched movies online want to do it again -Source: IDC 2009YouTube is approaching 100 million visitors per month and has passed 10 billion views in the US in a single month recentlyYouTube is more than 20 times as popular as its nearest rival
  • There might be a period of time where brought content peaks but streaming could be the longer term trend
  • Widgets are great, but there are lots of things that they can’t do – the internet, but it is dumbed downWebsites are starting to produce lean-back interface. Youtube XL
  • Recent research indicates that 80+% of travelers will not return to hotels that provide poor technology experiences
  • iBahn and the Bandwidth Challenge For Hoteliers 2010 02 10

    1. 1. Entertainment Systems <br />& Broadband Trends<br />Justin Farnell<br />Business Development Manager <br />iBAHN South Africa<br />March 2010<br />
    2. 2. There is an insatiable appetite for online contentbut what supports this view?<br />
    3. 3. In contrast to the previous slide iBAHN’s experience is something different<br />
    4. 4. Devices & Applications are driving this digital revolution<br />
    5. 5. The case for more bandwidth<br />
    6. 6. The migration of hotel-supplied content to guest-supplied content<br />70% of iTRAVELLERs have downloaded music onto their computers at home<br />More than 50% expect to be able either download or watch movies directly from the Internet…and,<br />Nearly 60% of iTRAVELLERs say they have already downloaded video or other digital content (news, sports, etc.) to their computers for immediate or future viewing<br />
    7. 7. “Leaning back” & “Leaning forward”<br />Leaning Forward<br />Action & Interaction<br />Pointing & Clicking<br />Typing<br />Wide range of content & Applications<br />Entertainment& Work<br />Leaning back<br />Channel ‘Zapping’<br />Primarily Video<br />Using remote only<br />Entertainment, not work<br />May ‘Surf & Zap’<br />?<br />
    8. 8. So what’s the challenge?<br />Most hotel Internet systems are not networks and not designed for more than guests checking email<br />Fewer than four guests concurrently downloading video can overwhelm an average hotel system<br />HD content will exacerbate the current situation<br />Hotel TV systems are not integrated with the Internet<br />Recent research indicates that 80+% of travellers will not return to hotels that provide poor technology experiences<br /><ul><li>affects hotel occupancy levels
    9. 9. pushes guests to alternative devices</li></li></ul><li>What can be done?<br />Guests want to be able to mirror their home technology experiences in the hotel room<br />Structured wired and wireless solutions would be considered more favourable looking forward<br />Throwing more bandwidth at the problem is only a short term measure<br />Intelligent bandwidth solutions is a longer term strategy<br />Vendors need to consider a more holistic bandwidth management solution that covers all devices <br />
    10. 10. Evolution of the hotel TV<br />Seamless digital entertainment portal<br />HDTV-VOD, In-Room PC experience<br />HDTV-VOD, PC like Internet experience<br />HDTV & HD VOD<br /> SDTV & SD VOD<br />Analogue TV & movies<br />
    11. 11. HSIA ETViCAT5/6<br />11<br />
    12. 12. THANK YOU <br />For further info please contact: jfarnell@ibahn.com<br />

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