(SME Competitiveness Rating for Enhancement) a presentation by
SCORE• Developed in August 2007• A need to develop a quantitative assessment tool to enable SME Corp to evaluate the impact of our programmes to the SMEs’ growth. (RMK-9 financial assistance has benefitted more than 10 000 SMEs and MEs)
Objective• This diagnostic tool is intended to measure companies’ capabilities as a basis to understand their areas of strength and weaknesses, and needs to assist companies to move up to higher level of performance. Functions• Identify strength and weaknesses of SMEs in order to recommend measures for improvements.• Facilitate linkages of potential SMEs with large companies / MNCs.• Link export-ready companies to MATRADE.
SCORE Introduction Visit & SCORE As a basis to identify : SMEs • Strengths & weaknesses for improvement • Type of incentives/ assistance • Capable SMEs to facilitate linkages. • A comprehensive diagnostic tool to rate & enhance Example of Radar Diagram (3-Star) What is competitiveness of SMEs based on performances & capabilities. SCORE? • Developed in August 2007. • Identify strengths & weaknesses for improvements; Function • Facilitate linkages. • Business Performance • Technical capability • Financial Capability • Quality SystemParameter • Management Capability • Innovation • Production Capability • 0 – 2 Stars : Very basic business operationCharacteristics • 3 – 5 Stars : Some degree of sophistication & can be groomed for export Analysis: Weak in financial capabilityImplementation • Retail & Distributive Trade • Maintenance, Repair & Assistance: (PUNB) Overhaul (MINDEF) Channel Require financial management • Construction (CIDB) • Professional Services (Existing • ICT (MDeC) (PSDC) training 5 Collaborators)
SCORE ModelsIn collaboration with the SME Corp. Official Strategic Partners, there are currently7 types of SCORE Model (inclusive 1 M-CORE Model for micro-enterprises) madesuitable for most local type of industries.
SCORE ParametersMANUFACTURING & PROFESSIONAL DISTRIBUTIVE TRADE CONSTRUCTION ICT MAINTENANCE, REPA MANUFACTURING SERVICES - IRING & OVERHAUL RELATED SERVICES CONSTRUCTION Business Business Business Business Business Business Performance Performance Performance Performance Performance Performance Financial Financial Financial Financial Financial Financial Capability Capability Capability Capability Capability Capability Management Management Management Management Management Management Capability Capability Capability Capability Capability Capability Operational Production Operation Project Operational Professional Management Capacity Management Management Management Capability Technical Project Compliance to Compliance & Marketing Quality System Capability Management Requirements Recognition Capability Technical Marketing Technical Talent Quality System & Innovation & Capability Capability Capability Development Innovation Creativity Stock Procurement Innovation Innovation Management Management
SCORE Result The capability and performance are measured based on seven parameters that vary across sectors. SCORE results are being graded by the number of stars acquired (max. 5 Stars) and also being portrayed by the radar diagram (examples) such as follows: Business Business Performance Performance 5.5 5.5 5 5 4.5 4.5 Management 4 Financial Management 4 3.5 3.5 Financial Capability Capability 3 Capability Capability 3 2.5 2.5 2 2 1.5 1.5 1 1 0.5 0.5 0 0 Technical Technical Quality SystemQuality System Capability Capability Production Innovation Production Capacity Innovation Capacity Notes: 1. 0 – 2 Stars: Very basic business operation. 3 – 5 Stars: Some degree of sophistication and may be groomed ready for export. 2. The result will only applicable/valid for a term of 1 year. Upon expiry, the existing applicants may wish to apply for a re-SCORE.
SCORE RATING CRITERIA – MANUFACTURING & MANUFACTURING RELATED SERVICES No StarVery basic operation, manual Manual process, Minimal quality Semi-automated process, Basicprocess and informal negative management system in certification/ compliance, Minimalaverage growth place, negative average growth activities in product & process improvement, Minimal average growthExtensive automation, Quality Fully automated, High potential for Have good branding, packaging,management system in export, High investment in Product & already exporting to other countries,place, Product & Process Process Improvement, With Have compliance to exportingimprovement carried, IPR certification for export e.g. CE countries certification requirementsregistered, Moderately ready for Marking, GMP, HACCPexport compliance certification 10
SCORE RATING CRITERIA – RETAIL & DISTRIBUTIVE TRADE No StarVery basic operation Financial record not well Basic financial record and stock documented, poor ICT utilization, policy, basic level of operation poor stock management, low management, minimal compliance to management capability requirement, unstructured marketing activityAdequate management ladder, good Efficient management structure, Visionary leadership, establishedimplementation of SOP, good stock good stock management, positive brand presence, excellent integratedpolicy, average utilization of ICT and business expansion, good financial system, high capability in ICTgood customer relation management and performance, adoption, excellent compliance to comprehensive marketing plan, requirement, excellent stock good utilization of ICT management, outstanding CRM, high business value proposition, excellent marketing strategy and very strong financial capability 11
SCORE RATING CRITERIA – CONSTRUCTION No StarFulfill registration requirements Basic financial capacity, minimal Able to fulfill contractual obligation ,and very basic operation management and technical satisfactory quality management and capability active project participationGood operation and management Efficient management structure, Visionary leadership, establishedcapabilities, basic certification positive business expansion, good brand presence, excellent integratedcompliance, strong contract financial management and system, very innovative and highexecution capacity and high project performance, comprehensive capability in ICT adoption, excellentmanagement capability marketing plan, good utilisation of compliance to requirement, high ICT and high potential for exporting business value proposition, services excellent marketing strategy and very strong financial capability and actively exporting services to international market 12
SCORE RATING CRITERIA – ICT No StarVery basic operation Lack of experience in ICT sector Poor business revenue growth; (new); Poor financial performance; Below par financial performance; Minimal operational standards; Processes are in place, but Limited or no marketing/branding development needed to be compliant presence; Lack of innovation within entire organization; Has a capability rudimentary marketing and brand presenceSlight business growth, competitive Good business revenue growth, Exceptional business growth, highlyin domestic market; Average highly experienced in ICT sector, experienced in ICT sector, excellentfinancial performance; Some globally competitive; Good financial recognition and globallyprocesses in place although not fully performance and capability; Good competitive; Proven excellentcompliant; Keen to develop a brand operational capability with some financial performance and growthpresence but is on the cusp of form of process in place; Has a potential; Excellent organizationalmarket recognition; Possesses valid marketing & branding system in capability in compliance withbut unclear career path within place, but may not be recognizable recognized standards; Effectivecompany; limited management of industry-wide; Some innovation marketing capability; Excellentknowledge assets process in place; Good management innovation management and of knowledge asset, adopts a semi- capability; High dedication in talent aggressive employee retention development, clear career program development path 13
SCORE MODEL – MAINTENANCE, REPAIR & OVERHAUL No StarVery basic operation, manual Manual process, Minimal quality Semi-automated process, Basicprocess and informal negative management system certification/ compliance, Minimalaverage growth; in place, negative average growth activities in product and process improvement, Minimal average growthExtensive automation, Quality Fully automated, High potential for Have good branding, packaging,management system in export, High investment in Product already exporting to other countries,place, Product and Process and Process Improvement, With Have compliance to exportingimprovement carried, IPR certification for export e.g. CE countries certification requirementsregistered, Moderately ready for Marking, GMP, HACCPexport compliance certification
SCORE Milestones• Internally, SCORE has been regard as the entry point to SME Corp.’s Development Programs enrollment i.e. The Business Accelerator Program (BAP) & The Enrichment & Enhancement Program (E²).• Construction Industry Development Board (CIDB) undertakes SCORE as part of their Contractor Development Service. http://www.cidb.gov.my/v6/?q=en/content/1045• Multimedia Development Corporation (MDeC) has announced SCORE as mandatory for all MSC Malaysia companies. http://biz.thestar.com.my/news/story.asp?file=/2009/12/9/business/20091209145700&sec=business• Telekom Malaysia (TM) is in the process of exercising SCORE for monitoring their vendors performance.• The High Performance Bumiputera SMEs (HPBS) program by TERAJU required a minimum of 3 Stars on SCORE as the preference for enrollment. http://www.teraju.gov.my/06-03_hpbs.html• PEMANDU wants 109 companies under Medical Devices Sector to be SCORE-ed (ETP)
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