لمحاضرة تحليل بيانات شبكات التواصل الاجتماعي. تنظيم التقنية المباركة، لقاء مجتمع مزن الثاني. بتاريخ 3 شعبان 1438هـ الموافق 29 أبريل 2017م.

1. ‫ﺷﺒ‬ ‫ﺑﯿﺎﻧﺎت‬ ‫ﺗﺤﻠﯿﻞ‬‫ﻜﺎت‬
‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬
‫د‬.‫ﺻﺎﻟﺢ‬ ‫ﺑﻦ‬ ‫ﻓﺎرس‬‫اﻟﻘﻨﯿﻌﯿﺮ‬
‫اﻟﺒﯿﺎ‬ ‫وﺗﺤﻠﯿﻞ‬ ‫اﻵﻟﺔ‬ ‫ﺗﻌﻠﻢ‬ ،‫ﻣﺴﺎﻋﺪ‬ ‫ﺑﺤﺚ‬ ‫أﺳﺘﺎذ‬‫ﻧﺎت‬
‫واﻟﺘ‬ ‫ﻟﻠﻌﻠﻮم‬ ‫ﻋﺒﺪاﻟﻌﺰﯾﺰ‬ ‫اﻟﻤﻠﻚ‬ ‫ﻣﺪﯾﻨﺔ‬ ،‫واﻟﺼﻮر‬‫ﻘﻨﯿﺔ‬
WWW.QUNAIEER.COM
‫ﺗوﯾﺗر‬:@QUNAIEER

2. ‫اﻟﻤﺤﺎﺿﺮة‬ ‫طﺮﯾﻘﺔ‬
•‫اﻷول‬ ‫اﻟﺟزء‬–‫ﻣﻘدﻣﺔ‬+‫اﻻﺟﺗﻣﺎﻋﻲ‬ ‫اﻟﺗواﺻل‬ ‫ﻟﻣواﻗﻊ‬ ‫اﻟﻣؤﺳﺳﺔ‬ ‫اﺳﺗراﺗﯾﺟﯾﺔ‬
•‫اﻟﺛﺎﻧﻲ‬ ‫اﻟﺟزء‬–‫اﻻﺟﺗﻣﺎﻋﻲ‬ ‫اﻟﺗواﺻل‬ ‫ﻣواﻗﻊ‬ ‫ﺑﯾﺎﻧﺎت‬ ‫ﻟﺗﺣﻠﯾل‬ ‫أدوات‬
•‫ﺗﻘﻧﯾﺔ‬ ‫ﻏﯾر‬
•‫اﻻﺳﺗﺧدام‬ ‫اﻟﺳﮭﻠﺔ‬ ‫اﻷدوات‬ ‫ﺷرح‬
•‫ﺑرﻣﺟﺔ‬ ‫ﺗﺗطﻠب‬ ‫اﻟﺗﻲ‬ ‫اﻷدوات‬ ‫أﺷرح‬ ‫ﻟن‬

3. ‫اﻟﺒﯿﺎﻧﺎت‬ ‫ﻋﻠﻰ‬ ‫اﻟﻤﺒﻨﯿﺔ‬ ‫اﻟﻘﺮارات‬
•‫اﻟﺣدس‬ ‫ﻋﻠﻰ‬ ‫اﻟﻣﺑﻧﯾﺔ‬ ‫أو‬ ‫اﻻرﺗﺟﺎﻟﯾﺔ‬ ‫اﻟﻘرارات‬ ‫ﺑﺧﻼف‬
•‫ﻓ‬ ‫ﻋﻣل‬ ‫وﻟﯾس‬ ،‫ﻛﻛل‬ ‫ﻟﻠﻣؤﺳﺳﺔ‬ ‫ﻛﺛﻘﺎﻓﺔ‬ ‫ﺗﺑﻧﯾﮭﺎ‬ ‫ﻋﻠﻰ‬ ‫ﻧﺟﺎﺣﮭﺎ‬ ‫ﯾﻌﺗﻣد‬‫أو‬ ‫ردي‬
‫ﻟوﺣده‬ ‫ﻗﺳم‬

4. ‫اﻟﺒﯿﺎﻧﺎت‬ ‫ﻋﻠﻰ‬ ‫اﻟﻤﺒﻨﯿﺔ‬ ‫اﻟﻘﺮارات‬
•‫اﻟﺧطوات‬
•‫ﺑﺎﺳﺗراﺗﯾﺟﯾﺔ‬ ‫اﺑدأ‬:‫ﻋﻠﯾﮫ؟‬ ‫ﺗﺣﺻل‬ ‫أن‬ ‫ﺗرﯾد‬ ‫ﻣﺎذا‬
•‫ﻋﻠﯾﮭﺎ؟‬ ‫ﺗﺟﯾب‬ ‫أن‬ ‫ﺗرﯾد‬ ‫اﻟﺗﻲ‬ ‫اﻷﺳﺋﻠﺔ‬ ‫ﻣﺎ‬
•‫اﻷﺳﺋﻠﺔ؟‬ ‫ﻋﻠﻰ‬ ‫ﻟﻺﺟﺎﺑﺔ‬ ‫ﺗﺣﺗﺎﺟﮭﺎ‬ ‫اﻟﺗﻲ‬ ‫اﻟﺑﯾﺎﻧﺎت‬ ‫ﻣﺎ‬
•‫ﺗﺟﻣﻌﮭﺎ؟‬ ‫أن‬ ‫ﺗﺣﺗﺎج‬ ‫أم‬ ‫ﻋﻧدك؟‬ ‫ﻣوﺟودة‬ ‫اﻟﺑﯾﺎﻧﺎت‬ ‫ھل‬
•‫وﺻﺣﺗﮭﺎ‬ ‫اﻟﺑﯾﺎﻧﺎت‬ ‫ﺟودة‬ ‫ﻣن‬ ‫اﻟﺗﺄﻛد‬
•‫اﻟﻘرارات‬ ‫اﺗﺧﺎذ‬ ‫ﻓﻲ‬ ‫اﻟﺑﯾﺎﻧﺎت‬ ‫ﻋﻠﻰ‬ ‫اﻻﻋﺗﻣﺎد‬)‫اﻟﺣﻘﺎﺋﻖ‬ ‫ﻋﻠﻰ‬ ً‫ء‬‫ﺑﻧﺎ‬(

5. ‫اﻟﺸﺒﻜﯿﺔ‬ ‫اﻟﺒﯿﺎﻧﺎت‬ ‫ﺗﺤﻠﯿﻞ‬
•ً‫ا‬‫ﺟد‬ ‫واﺳﻊ‬ ‫ﻣﺟﺎل‬ ‫اﻟﺷﺑﻛﯾﺔ‬ ‫اﻟﺑﯾﺎﻧﺎت‬ ‫ﺗﺣﻠﯾل‬
•‫اﻟﺷﺑﻛﻲ‬ ‫اﻟﺗﺣﻠﯾل‬ ‫ﻣواﺿﯾﻊ‬ ‫ﻣن‬
•‫اﻟﻌﻼﻗﺎت‬ ‫ﺗﺣﻠﯾل‬)Relationship(
•‫اﻟﻣﺳﺎرات‬ ‫ﺗﺣﻠﯾل‬)Path(
•‫اﻟﺗﺷﺎﺑك‬ ‫ﺗﺣﻠﯾل‬)Connectivity(
•‫اﻟﺗﺄﺛﯾر‬ ‫ﻗوة‬ ‫ﺗﺣﻠﯾل‬)Centrality(
•‫اﻟﺗطﺑﯾﻘﺎت‬ ‫ﻣن‬
•‫اﻟﻣؤﺳﺳﺎت‬ ‫داﺧل‬ ‫اﻟﻌﻼﻗﺎت‬ ‫ﺗﺣﻠﯾل‬
•‫اﻟﺟوﯾﺔ‬ ‫اﻟرﺣﻼت‬ ‫ﺧطوط‬ ‫ﺗﺣﺳﯾن‬
•‫اﻟﻠوﺟﺳﺗﯾﺔ‬ ‫اﻟﻌﻣﻠﯾﺎت‬ ‫ﺗﺣﺳﯾن‬)‫واﻟﺗوﺻﯾل‬ ‫ﻛﺎﻟﻧﻘل‬(
•‫اﻷﻣراض‬ ‫اﻧﺗﺷﺎر‬ ‫ﺗﺣﻠﯾل‬

6. ‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫ﺷﺒﻜﺎت‬ ‫ﺑﯿﺎﻧﺎت‬ ‫ﺗﺤﻠﯿﻞ‬
•‫اﻟﺗواﺻل‬ ‫ﺑﺷﺑﻛﺎت‬ ‫ﻋﻼﻗﺔ‬ ‫ﻟﮫ‬ ‫ﻣﺎ‬ ‫اﻟﻣﺣﺎﺿرة‬ ‫ھذه‬ ‫ﻓﻲ‬ ‫ﯾﮭﻣﻧﺎ‬ ‫ﻣﺎ‬‫اﻻﺟﺗﻣﺎﻋﻲ‬
•‫ﻣﻧﮭﺎ‬ ‫اﻟﻣﺷﮭورة‬ ‫ﺑﺎﻟذات‬
•Twitter
•Facbook
•Instegram
•Snapcaht

7. ‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫ﺷﺒﻜﺎت‬ ‫ﺗﺤﻠﯿﻞ‬ ‫أھﺪاف‬
•‫اﻟﻌﻣﻼء‬ ‫ﺧدﻣﺎت‬
•‫اﻟﻣﺣﺗﻣﻠﯾن‬ ‫اﻟﻌﻣﻼء‬ ‫اﻛﺗﺷﺎف‬
•‫اﻟﻣﻧﺎﻓﺳﯾن‬ ‫وﻣﺗﺎﺑﻌﺔ‬ ‫ﻓﮭم‬
•‫اﻟﻣؤﺛرﯾن‬ ‫اﻷﺷﺧﺎص‬ ‫اﻛﺗﺷﺎف‬
•‫اﻟﻌﻼﻣﺔ‬ ‫إﺷﮭﺎر‬)‫اﻟﻣؤﺳﺳﺔ‬ ‫ﻧﺷﺎط‬ ‫أو‬(
•‫اﻻﻧﺗرﻧت‬ ‫ﻟﻣوﻗﻊ‬ ‫اﻟزﯾﺎرات‬ ‫ﻋدد‬ ‫زﯾﺎدة‬
•‫اﻟﺗطوﯾر‬)‫اﻟﻌﻣﻼء‬ ‫ﻓﮭم‬ ‫طرﯾﻖ‬ ‫ﻋن‬(
•‫اﻟﺗﺳوﯾﻖ‬
•‫اﻟﺗﺳوﯾﻘﯾﺔ‬ ‫اﻟﺣﻣﻼت‬)‫اﻟﺧﯾرﯾﺔ‬ ‫ﻟﻠﻣؤﺳﺳﺎت‬ ‫اﻟﺗﺑرﻋﺎت‬ ‫ﻟﺟﻣﻊ‬ ‫أو‬(
•‫اﻟﺗوﻋوﯾﺔ‬ ‫اﻟﺣﻣﻼت‬)‫ﻣﺎ‬ ‫ﻗﺿﯾﺔ‬ ‫ﻋن‬ ‫ﻟﻠﺗوﻋﯾﺔ‬(
•‫ﻣﺟﺗﻣﻊ‬ ‫ﺑﻧﺎء‬)‫اﻟﺗﻔﺎﻋل‬ ‫زﯾﺎدة‬ ‫وﻣﻧﮫ‬(

8. ‫اﻟﻤﺆﺳﺴﺔ‬ ‫أھﺪاف‬
•‫ﻛل‬ ،‫اﻻﺟﺗﻣﺎﻋﻲ‬ ‫اﻟﺗواﺻل‬ ‫ﻟﻣواﻗﻊ‬ ‫اﺳﺗﺧداﻣﮭﺎ‬ ‫ﻣن‬ ‫واﺿﺣﺔ‬ ‫اﻟﻣؤﺳﺳﺔ‬ ‫أھداف‬ ‫ﺗﻛون‬ ‫أن‬ ‫ﯾﺟب‬
‫أن‬ ‫ﯾﺟب‬ ‫ھدف‬‫ﯾﻛون‬)SMART:(
•‫ﻣﺣدد‬)Specific(
•‫ﻗﯾﺎﺳﮫ‬ ‫ﯾﻣﻛن‬)Measurable(
•‫ﺗﺣﻘﯾﻘﮫ‬ ‫ﯾﻣﻛن‬)Attainable(
•‫ﻟﻠﻣؤﺳﺳﺔ‬ ‫أھﻣﯾﺔ‬ ‫ﻟﮫ‬)Relevant(
•‫ﺑزﻣن‬ ‫ﻣﺣدد‬)Timely(

9. ‫اﻟﻤﺆﺳﺴﺔ‬ ‫أھﺪاف‬
•‫ﻛل‬ ،‫اﻻﺟﺗﻣﺎﻋﻲ‬ ‫اﻟﺗواﺻل‬ ‫ﻟﻣواﻗﻊ‬ ‫اﺳﺗﺧداﻣﮭﺎ‬ ‫ﻣن‬ ‫واﺿﺣﺔ‬ ‫اﻟﻣؤﺳﺳﺔ‬ ‫أھداف‬ ‫ﺗﻛون‬ ‫أن‬ ‫ﯾﺟب‬
‫ﯾﻛون‬ ‫أن‬ ‫ﯾﺟب‬ ‫ھدف‬)SMART:(
•‫ﻣﺣدد‬)Specific(
•‫ﻗﯾﺎﺳﮫ‬ ‫ﯾﻣﻛن‬)Measurable(
•‫ﺗﺣﻘﯾﻘﮫ‬ ‫ﯾﻣﻛن‬)Attainable(
•‫ﻟﻠﻣؤﺳﺳﺔ‬ ‫أھﻣﯾﺔ‬ ‫ﻟﮫ‬)Relevant(
•‫ﺑزﻣن‬ ‫ﻣﺣدد‬)Timely(

10. ‫اﻷداء‬ ‫ﻣﺆﺷﺮات‬
•‫إدارﺗﮫ‬ ‫ﯾﻣﻛن‬ ‫ﻗﯾﺎﺳﮫ‬ ‫ﯾﻣﻛن‬ ‫ﻣﺎ‬
•‫اﻟﻣؤﺳﺳﺔ‬ ‫ﻣن‬ ‫ﻣﺧﺗﻠﻔﺔ‬ ‫ﻟﺟواﻧب‬ ‫اﻷداء‬ ‫ﺗﺑﯾن‬ ‫اﻟﺗﻲ‬ ‫اﻟﻘﯾﺎﺳﺎت‬ ‫ھﻲ‬ ‫اﻷداء‬ ‫ﻣؤﺷرات‬
•‫اﻟزﻣن‬ ‫ﻣر‬ ‫ﻋﻠﻰ‬ ‫وﻣﻘﺎرﻧﺗﮫ‬ ‫ﺑﺎﺳﺗﻣرار‬ ‫اﻷداء‬ ‫ﻗﯾﺎس‬ ‫ﻓﻲ‬ ‫اﻷداء‬ ‫ﻣؤﺷرات‬ ‫ﺳﺗﻔﯾد‬
•‫اﻷداء‬ ‫ﻣؤﺷرات‬ ‫ﻋﻠﻰ‬ ‫اﻹﺟراءات‬ ‫أﺛر‬ ‫ﻣﻌرﻓﺔ‬ ‫طرﯾﻖ‬ ‫ﻋن‬ ‫اﻟﺗﻌﻠم‬ ‫ﯾﻣﻛن‬)ً‫ﺎ‬‫ﺳﻠﺑ‬ ‫أو‬ ً‫ﺎ‬‫إﯾﺟﺎﺑ‬(
•‫اﻟﻣﺳؤوﻟﯾﺔ‬ ‫وﺗﺣﻣل‬ ‫اﻟﻣﺣﺎﺳﺑﺔ‬)‫اﻷﻓراد‬ ‫أو‬ ‫ﻟﻸﻗﺳﺎم‬(
•‫أﻣﺛﻠﺔ‬:
•‫ﺑﻧﺳﺑﺔ‬ ‫اﻟﺗﻔﺎﻋل‬ ‫زﯾﺎدة‬25%
•‫ﺑﻣﻌدل‬ ‫اﻟﺗواﺻل‬ ‫ﻣواﻗﻊ‬ ‫طرﯾﻖ‬ ‫ﻋن‬ ‫ﻟﻠﻣوﻗﻊ‬ ‫اﻟزﯾﺎرات‬ ‫ﻣﻌدل‬ ‫زﯾﺎدة‬40%

11. ‫ﺑﮭﺎ‬ ‫اﻟﺨﺎﺻﺔ‬ ‫اﻷداء‬ ‫ﻣﺆﺷﺮات‬ ‫ﻣﻊ‬ ‫اﻷھﺪاف‬ ‫ﺑﻌﺾ‬
•‫اﻟﻌﻼﻣﺔ‬ ‫إﺷﮭﺎر‬)‫اﻟﻣؤﺳﺳﺔ‬ ‫ﻧﺷﺎط‬ ‫أو‬(
•‫اﻟﻣﺗﺎﺑﻌﯾن‬ ‫ﻋدد‬
•‫اﻟﻣﻧﺷورات‬ ‫إﻟﻰ‬ ‫اﻟوﺻول‬
•‫اﻟﻣﺷﺎرﻛﺔ‬ ‫أو‬ ‫اﻹﺷﺎرة‬)‫اﻟﺗﻐرﯾد‬ ‫إﻋﺎدة‬(
•‫ﻟﻠﻣوﻗﻊ‬ ‫اﻟزﯾﺎرات‬ ‫زﯾﺎدة‬
•‫اﻟﺗواﺻل‬ ‫ﻣواﻗﻊ‬ ‫ﻣن‬ ‫اﻟزﯾﺎرات‬ ‫ﻋدد‬
•‫اﻟﺗواﺻل‬ ‫ﻣواﻗﻊ‬ ‫ﻣن‬ ‫اﻟزﯾﺎرات‬ ‫ﻧﺳﺑﺔ‬
•‫اﻟﺗواﺻل‬ ‫ﻣواﻗﻊ‬ ‫ﻣن‬ ‫ﻟﻠزﯾﺎرات‬ ‫اﻻرﺗداد‬ ‫ﻣﻌدل‬)‫اﻟزﯾﺎرات‬ ‫ﺟودة‬ ‫ﻟﻘﯾﺎس‬(

12. ‫ﺑﮭﺎ‬ ‫اﻟﺨﺎﺻﺔ‬ ‫اﻷداء‬ ‫ﻣﺆﺷﺮات‬ ‫ﻣﻊ‬ ‫اﻷھﺪاف‬ ‫ﺑﻌﺾ‬
•‫اﻟﺗﻔﺎﻋل‬ ‫زﯾﺎدة‬
•‫اﻟﺗﻐرﯾد‬ ‫إﻋﺎدة‬
•‫اﻟﻣﺷﺎرﻛﺔ‬
•‫اﻟﺗﻌﻠﯾﻘﺎت‬)‫أو‬‫اﻟﻣﻧﺷن‬(
•‫اﻹﺣﺎﻟﺔ‬ ‫زﯾﺎرات‬ ‫ﻣﻌدل‬)referral(‫ﻟﻠﻣوﻗﻊ‬)‫اﻻﻟﻛﺗروﻧﻲ‬ ‫ﻣوﻗﻌك‬ ‫إﻟﻰ‬ ‫اﻟﺗواﺻل‬ ‫ﻣواﻗﻊ‬ ‫ﻣن‬(
•‫اﻟﺗﺳوﯾﻖ‬)‫اﻟﺗﺳوﯾﻘﯾﺔ‬ ‫اﻟﺣﻣﻼت‬ ‫أو‬(
•‫اﻟﺗﺣول‬ ‫ﻣﻌدل‬)conversion) (،‫اﻟﻣوﻗﻊ‬ ‫ﻓﻲ‬ ‫ﻣﺷﺗرك‬ ‫أو‬ ،‫ﻣﺗﺑرع‬ ‫أو‬ ،‫ﻟﻣﺷﺗري‬(...
•‫اﻟﻣﺑﯾﻌﺎت‬ ‫أرﺑﺎح‬)‫اﻟﺗﺑرﻋﺎت‬ ‫أو‬(
•‫ﻋﻣﯾل‬ ‫ﻟﻛل‬ ‫اﻟﺗﻛﻠﻔﺔ‬
•‫ﺗﺣول‬ ‫ﻟﻛل‬ ‫اﻟﺗﻛﻠﻔﺔ‬

13. ‫اﻷدوات‬ ‫ﻟﺒﻌﺾ‬ ‫ﻣﺮاﺟﻌﺔ‬
•‫اﻟﺗواﺻل‬ ‫ﺷﺑﻛﺎت‬ ‫ﺑﯾﺎﻧﺎت‬ ‫ﺗﺣﻠﯾل‬ ‫ﻓﻲ‬ ‫اﻟﻣﻔﯾدة‬ ‫اﻷدوات‬ ‫ﻣن‬ ‫ﻣﺟﻣوﻋﺔ‬ ‫ﺑﻌرض‬ ‫ﺳﺄﻗوم‬
•‫اﻟﻌﺷرات‬ ‫ھﻧﺎك‬–‫اﻟﻣﺋﺎت‬ ‫ﺑل‬-‫ﻣﻧﺻ‬ ‫أو‬ ‫ﺑﺟزﺋﯾﺔ‬ ‫ﻣﺧﺗص‬ ‫واﻵﺧر‬ ‫ﺷﺎﻣل‬ ‫ﺑﻌﺿﮭﺎ‬ ،‫اﻷدوات‬ ‫ﻣن‬‫ﺔ‬
‫ﻣﻧﮭﺎ‬ ‫ﺑﺳﯾط‬ ‫ﺟزء‬ ‫ﯾﻠﻲ‬ ‫ﻣﺎ‬ ‫ﻓﻲ‬ ،‫ﻣﻌﯾﻧﺔ‬
•‫وﻓواﺋدھﺎ‬ ‫اﻷدوات‬ ‫ﻋن‬ ‫وﺗوﻋوﯾﺔ‬ ‫ﺷﺎﻣﻠﺔ‬ ‫ﻧظرة‬ ‫إﻋطﺎء‬ ‫اﻟﮭدف‬
•‫ﺗﺟرﯾ‬ ‫ﺑﻔﺗرة‬ ‫أو‬ ‫ﻣﺟﺎﻧﯾﺔ‬ ‫ﻛﻧﺳﺧﺔ‬ ‫إﻣﺎ‬ ‫ﻣﺑﺎﺷرة‬ ‫اﺳﺗﺧداﻣﮭﺎ‬ ‫ﯾﻣﻛﻧﻛم‬ ‫اﻟﺗﻲ‬ ‫اﻷدوات‬ ‫اﺧﺗرت‬،‫ﺑﯾﺔ‬
‫اﻟﺿﺧﻣﺔ‬ ‫ﻟﻠﻣؤﺳﺳﺎت‬ ‫واﻟﻣوﺟﮭﺔ‬ ً‫ا‬‫ﺟد‬ ‫اﻟﻐﺎﻟﯾﺔ‬ ‫واﺳﺗﺑﻌدت‬
•‫ﺗﻘﻧﯾﯾن‬ ‫أﺷﺧﺎص‬ ‫ﻣن‬ ‫اﻹﻋدادات‬ ‫ﺗﻌدﯾل‬ ‫ﺗﺣﺗﺎج‬ ‫واﻷﺧرى‬ ‫ﻟﻠﺟﻣﯾﻊ‬ ‫ﺳﮭﻠﺔ‬ ‫اﻷدوات‬ ‫ﺑﻌض‬
•‫اﻟﺗﻔﺎﺻﯾل‬ ‫ﻓﻲ‬ ‫أدﺧل‬ ‫ﻟن‬
•‫ﻟذﻟك‬ ‫ﯾﺗﺳﻊ‬ ‫ﻻ‬ ‫اﻟوﻗت‬ ‫أن‬ ‫ﺣﯾث‬
•‫ﺗﻘﻧﯾﺔ‬ ‫ﻏﯾر‬ ‫ﺧﻠﻔﯾﺗﮫ‬ ‫ﻣن‬ ‫ﯾﻧﺎﺳب‬ ‫ﻻ‬ ‫وﻗد‬

14. Google Analytics
•ً‫ﺎ‬‫ﺗﻔﺻﯾﻠﯾ‬ ً‫ﻼ‬‫ﺗﺣﻠﯾ‬ ‫ﻟﻠﻣوﻗﻊ‬ ‫اﻟزﯾﺎرات‬ ‫ﺗﺣﻠﯾل‬ ‫ھدﻓﮭﺎ‬
•‫ﻛ‬ ‫اﻟﻣﻔﯾدة‬ ‫اﻟﻣﻌﻠوﻣﺎت‬ ‫ﺑﻌض‬ ‫ﻋﻠﻰ‬ ‫ﻟﻠﺣﺻول‬ ‫ﻣﻧﮭﺎ‬ ‫اﻵﺗﯾﺔ‬ ‫اﻟﻣﻌﻠوﻣﺎت‬ ‫ﻟدﻣﺞ‬ ‫ﻣﮭم‬ ‫وﻟﻛﻧﮫ‬ ،‫اﻟﺗواﺻل‬ ‫ﻣواﻗﻊ‬ ‫ﺗﺣﻠﯾل‬ ‫ھدﻓﮭﺎ‬ ‫ﻟﯾس‬‫ﺳﯾﺄﺗﻲ‬ ‫ﻣﺎ‬
•‫ﺗﺣﻠﯾل‬ ‫ﯾﻣﻛﻧك‬:
•‫اﻟﺻﻔﺣﺎت‬ ‫ﻋرض‬ ‫ﻣﻌدل‬
•‫اﻟزﯾﺎرات‬ ‫أﻣﺎﻛن‬
•‫ﻟﻠﻣوﻗﻊ‬ ‫اﻟزوار‬ ‫ﺗﻔﺎﻋل‬)‫ﻣﺣددة‬ ‫ﺻﻔﺣﺎت‬ ‫أو‬(
•‫اﻟﺟﮭﺎز‬ ‫ﻣﻌرﻓﺔ‬)‫ﺣﺎﺳب‬ ‫أو‬ ‫ﺟوال‬(
•‫اﻟزﯾﺎرة‬ ‫ﻣﺻدرة‬ ‫ﻣﻌرﻓﺔ‬)‫اﻟﺗواﺻل‬ ‫وﺳﺎﺋل‬ ،‫ﻣﺑﺎﺷر‬ ‫راﺑط‬ ،‫ﺑﺣث‬ ‫ﻣﺣرك‬(
•‫زﯾﺎرة‬ ‫اﻷﻛﺛر‬ ‫اﻟﻣواﺳم‬ ‫ﻣﻌرﻓﺔ‬
•‫اﻟﺻﻔﺣﺔ‬ ‫ﻓﻲ‬ ‫اﻟزاﺋر‬ ‫اﺳﺗﻣر‬ ‫ﻛم‬ ‫ﻣﻌرﻓﺔ‬)‫اﻻرﺗداد‬ ‫ﻣﻌدل‬(
•‫اﻟﻣوﻗﻊ؟‬ ‫ﻓﻲ‬ ‫اﻟزاﺋر‬ ‫ﯾﺑﺣث‬ ‫ﻣﺎذا‬
•‫اﻟﻣوﻗﻊ؟‬ ‫إﻟﻰ‬ ‫اﻟزاﺋر‬ ‫ﺟﻠﺑت‬ ‫اﻟﺗﻲ‬ ‫اﻟﺑﺣث‬ ‫ﻣﺣرﻛﺎت‬ ‫ﻓﻲ‬ ‫اﻟﻣﻔﺗﺎﺣﯾﺔ‬ ‫اﻟﻛﻠﻣﺎت‬ ‫ﻣﺎ‬
•‫اﻟﺣﻣﻼت‬ ‫ﻗﯾﺎس‬)‫ﻟﻠﺣﻣﻼت‬ ‫اﻟﻣرﺳﻠﺔ‬ ‫اﻟرواﺑط‬ ‫ﺑﺗﺧﺻﯾص‬(
•‫اﻟﻣوﻗﻊ‬ ‫ﻓﻲ‬ ‫اﻟزاﺋر‬ ‫ﺳﻠوك‬ ‫ﻣﻌرﻓﺔ‬
•...‫اﻟﻛﺛﯾر‬ ‫وﻏﯾرھﺎ‬

15. Google Analytics

16. ‫اﻟﻤﺠﺎﻧﯿﺔ‬ ‫اﻟﺘﺤﻠﯿﻞ‬ ‫ﻣﻌﻠﻮﻣﺎت‬‫ﻟﺘﻮﯾﺘﺮ‬
•‫وﻣﻌرﻓﺔ‬ ‫ﻗﯾﺎس‬ ‫ﺗﺳﺗطﯾﻊ‬:
•‫ﻣﺗﺎﺑﻌﯾك‬ ‫اھﺗﻣﺎم‬ ‫ﻣﺟﺎﻻت‬
•‫اﻟدول‬ ‫إﻟﻰ‬ ‫اﻟﻣﺗﺎﺑﻌﯾن‬ ‫ﺗﻘﺳﯾم‬
•‫ﻣﻌدﻻت‬‫اﻟرﯾﺗوﯾت‬‫ﻟﻛل‬ ‫واﻟﺗﻔﺿﯾل‬‫ﺗﻐرﯾدة‬‫ﺷﺎﻣل‬ ‫وﺑﺷﻛل‬
•‫ﻟﻛل‬ ‫اﻟﻣﺷﺎھدة‬ ‫ﻣﻌدﻻت‬‫ﺗﻐرﯾدة‬‫ﯾوﻣﻲ‬ ‫وﺑﺷﻛل‬
•‫ھﻲ‬ ‫ﻣﺎ‬‫اﻟﺗﻐرﯾدات‬‫اھﺗﻣﺎم؟‬ ‫أﻛﺑر‬ ‫ﻋﻠﻰ‬ ‫ﺣﺎزت‬ ‫اﻟﺗﻲ‬
•ً‫ﻼ‬‫ﺗﻔﺎﻋ‬ ‫اﻷﺷﺧﺎص‬ ‫أﻛﺛر‬ ‫ﻋﻠﻰ‬ ‫ﺗﻌرف‬
•‫اﻟﯾوم‬ ‫ﻓﻲ‬ ‫اﻟوﻗت‬ ‫ﻋﻠﻰ‬ ‫ﻣﻘﺳﻣﺔ‬ ‫اﻟﻣﺷﺎھدات‬ ‫ﻋدد‬
•‫اﻟﯾوم‬ ‫ﻓﻲ‬ ‫اﻟوﻗت‬ ‫ﻋﻠﻰ‬ ‫ﻣﻘﺳم‬ ‫اﻟﺗﻔﺎﻋل‬ ‫ﻣﻌدل‬
•...‫وﻏﯾرھﺎ‬

17. ‫اﻟﻤﺠﺎﻧﯿﺔ‬ ‫اﻟﺘﺤﻠﯿﻞ‬ ‫ﻣﻌﻠﻮﻣﺎت‬‫ﻟﺘﻮﯾﺘﺮ‬

18. ‫اﻟﻤﺠﺎﻧﯿﺔ‬ ‫اﻟﺘﺤﻠﯿﻞ‬ ‫ﻣﻌﻠﻮﻣﺎت‬‫ﻟﺘﻮﯾﺘﺮ‬

19. ‫اﻟﻤﺠﺎﻧﯿﺔ‬ ‫اﻟﺘﺤﻠﯿﻞ‬ ‫ﻣﻌﻠﻮﻣﺎت‬‫ﻟﻔﯿﺴﺒﻮك‬
•‫وﻣﻌرﻓﺔ‬ ‫ﻗﯾﺎس‬ ‫ﺗﺳﺗطﯾﻊ‬:
•‫ﺗﺳﺟﯾﻼت‬‫اﻹﻋﺟﺎب‬)‫اﻟﺗﺳﺟﯾل‬ ‫وﻣوﺿﻊ‬ ،‫واﻟﺻﺎﻓﻲ‬ ،‫ﺑﺎﻟﺻﻔﺣﺔ‬(
•‫ﻟﻠﻣﻧﺷور‬ ‫اﻟوﺻول‬)‫واﻟﺗﻔﺎﻋل‬ ‫اﻟوﺻول‬ ‫ﻋدد‬(
•‫ﻟﻠﺻﻔﺣﺔ‬ ‫اﻟزﯾﺎرات‬
•‫ﻟﻠﺻﻔﺣﺔ‬ ‫اﻟﺧﺎرﺟﯾﺔ‬ ‫اﻹﺣﺎﻻت‬
•‫ﺑﺎﻟﺷﺑﻛﺔ‬ ‫اﻟﻣﻌﺟﺑﯾن‬ ‫اﺗﺻﺎل‬ ‫ﺗوﻗﯾت‬
•‫ﻣﺷﺎھدة‬ ‫واﻷﻛﺛر‬ ‫اﻟﻔﯾدﯾو‬ ‫ﻣﺷﺎھدات‬
•‫اﻟﻣﻌﺟﺑﯾن‬ ‫ﻋن‬ ‫ﻣﻌﻠوﻣﺎت‬)‫واﻟﻠﻐﺔ‬ ،‫اﻟدوﻟﺔ‬ ،‫اﻟﻌﻣر‬ ،‫اﻟﺟﻧس‬(
•‫اﻟﻣﺗﻔﺎﻋﻠﯾن‬ ‫اﻷﺷﺧﺎص‬

20. ‫اﻟﻤﺠﺎﻧﯿﺔ‬ ‫اﻟﺘﺤﻠﯿﻞ‬ ‫ﻣﻌﻠﻮﻣﺎت‬‫ﻟﻔﯿﺴﺒﻮك‬

21. ‫اﻟﻤﺠﺎﻧﯿﺔ‬ ‫اﻟﺘﺤﻠﯿﻞ‬ ‫ﻣﻌﻠﻮﻣﺎت‬‫ﻻﻧﺴﺘﺠﺮام‬
•‫أﻋﻣﺎل‬ ‫ﺣﺳﺎب‬ ‫إﻟﻰ‬ ‫اﻟﺣﺳﺎب‬ ‫ﺗﺣوﯾل‬ ‫ﯾﺟب‬)‫ﻣﺟﺎﻧﻲ‬(
•‫اﺳﺗﺧدام‬ ‫ﯾﻣﻛن‬»‫اﻟرؤى‬«‫ﻟﻌرض‬
•‫اﻟظﮭور‬ ‫ﻣرات‬:‫اﻟﻣرات‬ ‫ﻋدد‬‫ﻓﯾﮭﺎ‬ ‫ﺣدﺛك‬ ‫أو‬ ‫ﻣﻧﺷورك‬ ‫ﻣﺷﺎھدة‬ ‫ﺗﻣت‬ ‫اﻟﺗﻲ‬
•‫اﻟوﺻول‬:‫ﺣدﺛك‬ ‫أو‬ ‫ﻣﻧﺷورك‬ ‫ﺷﺎھدت‬ ‫اﻟﺗﻲ‬ ‫اﻟﻔرﯾدة‬ ‫اﻟﺣﺳﺎﺑﺎت‬ ‫ﻋدد‬
•‫اﻟﻧﻘرات‬‫اﻟوﯾب‬ ‫ﻣوﻗﻊ‬ ‫ﻋﻠﻰ‬:‫اﻟوﯾب‬ ‫ﻋﻠﻰ‬ ‫ﻣوﻗﻌك‬ ‫راﺑط‬ ‫ﻋﻠﻰ‬ ‫ﺑﺎﻟﺿﻐط‬ ‫ﻗﺎﻣت‬ ‫اﻟﺗﻲ‬ ‫اﻟﺣﺳﺎﺑﺎت‬ ‫ﻋدد‬‫اﻟﻣﺗوﻓر‬
‫اﻟﺗﺟﺎري‬ ‫ﻟﻧﺷﺎطك‬ ‫اﻟﺷﺧﺻﯾﺔ‬ ‫اﻟﺻﻔﺣﺔ‬ ‫ﻓﻲ‬
•‫اﻟﻣﺗﺎﺑﻊ‬ ‫ﻧﺷﺎط‬:‫ﻋﻠﻰ‬ ‫ﻣﺗﺎﺑﻌﯾك‬ ‫ﺗواﺟد‬ ‫ﻣرات‬ ‫ﻋدد‬ ‫ﻣﺗوﺳط‬Instagram‫واﺣد‬ ‫ﯾوم‬ ‫ﻓﻲ‬
•‫اﻟﻔﯾدﯾو‬ ‫ﻣﺷﺎھدات‬:‫ﻟﻣدة‬ ‫اﻟﻔﯾدﯾو‬ ‫ﻣﺷﺎھدات‬ ‫ﻋدد‬3‫أﻛﺛر‬ ‫أو‬ ٍ‫ﺛوان‬
•‫اﻟﺣﻔظ‬ ‫ﻋﻣﻠﯾﺎت‬:‫ﻣﻧﺷورك‬ ‫ﺑﺣﻔظ‬ ‫ﻗﺎﻣت‬ ‫اﻟﺗﻲ‬ ‫اﻟﻔرﯾدة‬ ‫اﻟﺣﺳﺎﺑﺎت‬ ‫ﻋدد‬
‫ﻣن‬ ‫ﻣﻧﻘول‬:https://www.facebook.com/business/help/788388387972460?helpref=faq_content

22. ‫اﻟﻤﺠﺎﻧﯿﺔ‬ ‫اﻟﺘﺤﻠﯿﻞ‬ ‫ﻣﻌﻠﻮﻣﺎت‬‫ﻻﻧﺴﺘﺠﺮام‬

23. ‫ﺷﺎت‬ ‫ﺳﻨﺎب‬
•‫ﯾﻛون‬ ‫ﻟن‬ ‫ﷲ‬ ‫ﺷﺎء‬ ‫وإن‬ ،‫ﺷﺎت‬ ‫ﺳﻧﺎب‬ ‫ﻋﻧدي‬ ‫ﻟﯾس‬
•‫ﺷﺎت‬ ‫اﻟﺳﻧﺎب‬ ‫ﺑﯾﺎﻧﺎت‬ ‫وﻣﺗﺎﺑﻌﺔ‬ ‫ﻟﺗﺣﻠﯾل‬ ‫ﻣوﻗﻌﯾن‬ ‫أﻓﺿل‬ ‫وﺟدت‬:
•http://snaplytics.io
•http://delmondo.co/snapchat-analytics-software

24. ‫ﺷﺎﻣﻠﺔ‬ ‫ﺗﻄﺒﯿﻘﺎت‬)‫اﻟﻤﺮاﻗﺒﺔ‬ ‫ﻟﻮﺣﺎت‬(

25. Cyfe
•http://www.cyfe.com/
•‫اﻟﻣ‬ ،‫اﻟﺗواﺻل‬ ‫ﻣواﻗﻊ‬ ‫ﻣﺛل‬ ‫ﻛﺛﯾرة‬ ‫ﺟﮭﺎت‬ ‫ﻣن‬ ‫اﻟﺑﯾﺎﻧﺎت‬ ‫ﻋرض‬ ‫وﯾﻣﻛﻧﮫ‬ ً‫ا‬‫ﺟد‬ ‫ﺷﺎﻣل‬ ‫اﻟﻣوﻗﻊ‬‫وﻗﻊ‬
،‫اﻹﻋﻼﻧﯾﺔ‬ ‫اﻟﺣﻣﻼت‬ ،‫اﻟﻣﺎﻟﯾﺔ‬ ‫واﻟﺗﻘﺎرﯾر‬ ،‫اﻻﻟﻛﺗروﻧﻲ‬...‫وﻏﯾرھﺎ‬
•‫اﻟﻣﺧﺻﺻﺔ‬ ‫اﻟﻣراﻗﺑﺔ‬ ‫ﻟوﺣﺎت‬ ‫ﻓﻲ‬ ‫وﻣﺗﺎﺑﻌﺗﮭﺎ‬ ‫اﻷداء‬ ‫ﻣؤﺷرات‬ ‫إﻋداد‬ ‫ﯾﻣﻛن‬
•‫ﻛﺑﯾر‬ ‫ﺑﺷﻛل‬ ‫ﻟﻠﺗﺧﺻﯾص‬ ‫ﻗﺎﺑل‬ ‫اﻟﻣوﻗﻊ‬
•‫ﻣﺟﺎﻧﻲ‬+‫ﻣدﻓوع‬)19‫دوﻻر‬/‫ﺷﮭر‬(‫أﻛﺛر‬ ‫ﺑﻣزاﯾﺎ‬

26. Cyfe

27. sproutsocial
•http://sproutsocial.com
•‫اﻻﺟﺗﻣﺎﻋﻲ‬ ‫اﻟﺗواﺻل‬ ‫ﻣواﻗﻊ‬ ‫ﻣن‬ ‫ﻣﺟﻣوﻋﺔ‬ ‫إدارة‬ ‫اﻟﻣوﻗﻊ‬ ‫ﯾدﻋم‬
•‫ﺗواﺻل‬ ‫ﻣوﻗﻊ‬ ‫ﻟﻛل‬ ‫اﻟﺗﻘﺎرﯾر‬ ‫ﻣن‬ ‫اﻟﻛﺛﯾر‬ ‫إﻋداد‬ ‫ﯾﻣﻛن‬
•‫ﻣن‬ ‫اﻷﺳﻌﺎر‬ ‫ﺗﺑدأ‬99$/‫ﺷﺧص‬/‫ﺷﮭر‬)‫ﻟﻣدة‬ ‫ﻣﺟﺎﻧﯾﺔ‬ ‫ﺗﺟرﺑﺔ‬ ‫ﺗوﺟد‬30‫اﻟﺑﺎﻗﺎت‬ ‫ﻟﺟﻣﯾﻊ‬ ‫ﯾوم‬(
•‫ﻣن‬ ‫اﻟﺑﯾﺎﻧﺎت‬ ‫أﺧذ‬ ‫ﯾﻣﻛن‬:‫ﺗوﯾﺗر‬–‫ﻓﯾﺳﺑوك‬–‫اﻧﺳﺗﺟرام‬–‫ﻟﯾﻧﻛدإن‬–‫ﻗووﻗل‬‫ﺑﻠس‬

28. sproutsocial

29. quintly
•https://www.quintly.com
•‫اﻟﻣﻧﺎﻓﺳﯾن‬ ‫ﻣﻊ‬ ‫اﻷداء‬ ‫وﻣﻘﺎرﻧﺔ‬ ،‫اﻟﻣﺧﺻﺻﺔ‬ ‫اﻟﻣراﻗﺑﺔ‬ ‫ﻟوﺣﺎت‬ ‫ﺑﻧﺎء‬ ‫ﯾﻣﻛن‬
•‫ﻣن‬ ‫اﻷﺳﻌﺎر‬ ‫ﺗﺑدأ‬129$/‫ﺷﮭر‬)‫ﻟﻣدة‬ ‫ﻣﺟﺎﻧﯾﺔ‬ ‫ﺗﺟرﺑﺔ‬ ‫ﺗوﺟد‬14‫اﻟﺑﺎﻗﺎت‬ ‫ﻟﺟﻣﯾﻊ‬ ‫ﯾوم‬(
•‫ﻣن‬ ‫اﻟﺑﯾﺎﻧﺎت‬ ‫أﺧذ‬ ‫ﯾﻣﻛن‬:‫ﺗوﯾﺗر‬–‫ﻓﯾﺳﺑوك‬–‫ﯾوﺗﯾوب‬-‫اﻧﺳﺗﺟرام‬–‫ﻟﯾﻧﻛدإن‬–‫ﻗ‬‫ووﻗل‬‫ﺑﻠس‬

30. quintly

31. ‫ﻟﻮﺳﯿﺪﯾﺎ‬
•http://lucidya.com/ar
•،‫اﻟﻣﺧﺻﺻﺔ‬ ‫اﻟﻣراﻗﺑﺔ‬ ‫ﻟوﺣﺎت‬ ‫ﺑﻧﺎء‬ ‫ﯾﻣﻛن‬‫وﻣﻘﺎرﻧﺔ‬ ،‫اﻟﺗﺟﺎرﯾﺔ‬ ‫اﻟﻌﻼﻣﺔ‬ ‫ﻣراﻗﺑﺔ‬‫ﻣﻊ‬ ‫اﻷداء‬
‫اﻟﻣﻧﺎﻓﺳﯾن‬
•‫اﻟﺟﻐراﻓﯾﺔ‬ ‫اﻟﻣواﻗﻊ‬ ‫ﻋﻠﻰ‬ ‫ﻗﺎﺋم‬ ‫ﺗﺣﻠﯾل‬
•‫اﻟﻣﺷﺎﻋر‬ ‫ﺗﺣﻠﯾل‬)‫ﺑﺎﻟﻌرﺑﻲ‬(–‫ﻋرﺑﯾﺔ‬ ‫اﻟﺷرﻛﺔ‬ ‫ﻷن‬)‫اﻟﺳﻌودﯾﺔ‬ ‫ﻓﻲ‬(
•‫ﻣﻌﻠﻧﺔ‬ ‫ﻏﯾر‬ ‫اﻷﺳﻌﺎر‬)‫ﻣﺟﺎﻧﯾﺔ‬ ‫ﺗﺟرﺑﺔ‬ ‫ﻋﻠﻰ‬ ‫اﻟﺣﺻول‬ ‫ﯾﻣﻛن‬(
•‫ﻣن‬ ‫اﻟﺑﯾﺎﻧﺎت‬ ‫أﺧذ‬ ‫ﯾﻣﻛن‬:‫ﺗوﯾﺗر‬-‫اﻧﺳﺗﺟرام‬

32. ‫ﻟﻮﺳﯿﺪﯾﺎ‬

33. ‫اﻟﻤﺆ‬ ‫واﻛﺘﺸﺎف‬ ‫اﻟﻤﺘﺎﺑﻌﯿﻦ‬ ‫ﺗﺤﻠﯿﻞ‬ ‫ﺗﻄﺒﯿﻘﺎت‬‫ﺛﺮﯾﻦ‬

34. SocialRank
•https://socialrank.com
•‫وﺗرﺗﯾﺑﮭم‬ ‫وإدارﺗﮭم‬ ‫اﻟﻣﺗﺎﺑﻌﯾن‬ ‫ﻋﻠﻰ‬ ‫ﻟﻠﺗﻌرف‬
•‫ﻣﺟﺎﻧﻲ‬+‫ﻣدﻓوع‬)49‫دوﻻر‬/‫ﺷﮭر‬(‫أﻛﺛر‬ ‫ﺑﻣزاﯾﺎ‬
•‫ﯾﻣﻛن‬‫ﻣن‬ ‫اﻟﺑﯾﺎﻧﺎت‬ ‫أﺧذ‬:‫ﺗوﯾﺗر‬–‫اﻧﺳﺗﺟرام‬

35. SocialRank

36. Klear
•https://klear.com
•‫ﻋﻧﮭم‬ ‫وﻣﻌﻠوﻣﺎت‬ ‫اﻟﻣؤﺛرﯾن‬ ‫اﻷﺷﺧﺎص‬ ‫ﻋﻠﻰ‬ ‫اﻟﺗﻌرف‬+‫اﻟﻌﻼﻗﺎت‬ ‫ﻹدارة‬ ‫ﻣﺻﻐر‬ ‫ﻧظﺎم‬
•‫ﻣﺟﺎﻧﻲ‬+‫ﻣدﻓوع‬)249‫دوﻻر‬/‫ﺷﮭر‬(‫أﻛﺛر‬ ‫ﺑﻣزاﯾﺎ‬
•‫ﯾﻣﻛن‬‫ﻣن‬ ‫اﻟﺑﯾﺎﻧﺎت‬ ‫أﺧذ‬:‫ﺗوﯾﺗر‬–‫ﯾوﺗﯾوب‬-‫اﻧﺳﺗﺟرام‬–‫اﻟﻣدوﻧﺎت‬

37. Klear

38. ‫ﺗﻄﺒﯿﻘﺎت‬‫اﻟﻤﺘﺎﺑﻌﺔ‬

39. Keyhole
•http://keyhole.co
•‫ﻓﻲ‬ ‫اﻟﺑﺣث‬/،‫اﻟﻣﻔﺗﺎﺣﯾﺔ‬ ‫اﻟﻛﻠﻣﺎت‬ ‫وﻣﺗﺎﺑﻌﺔ‬‫اﻟﮭﺎﺷﺗﺎﻗﺎت‬‫اﻟﻣؤﺛر‬ ‫اﻷﺷﺧﺎص‬ ،‫اﻟﺣﺳﺎﺑﺎت‬ ،‫ﯾن‬
•‫ﻣدﻓوع‬)132‫دوﻻر‬/‫ﺷﮭر‬) (‫ﻟﻣدة‬ ‫ﻗﺻﯾر‬ ‫ﺗﺟرﯾﺑﻲ‬ ‫اﺷﺗراك‬ ‫ﻣﻊ‬3‫أﯾﺎم‬(
•‫ﻣن‬ ‫اﻟﺑﯾﺎﻧﺎت‬ ‫أﺧذ‬ ‫ﯾﻣﻛن‬:‫ﺗوﯾﺗر‬-‫اﻧﺳﺗﺟرام‬

40. Keyhole

41. Brand24
•https://brand24.com
•‫ﻣﻌﮫ‬ ‫واﻟﺗﻔﺎﻋل‬ ‫اﻟﺗﺟﺎرﯾﺔ‬ ‫ﻋﻼﻣﺗك‬ ‫ﻋن‬ ‫ﯾﻧﺷر‬ ‫ﻣﺎ‬ ‫ﻟﻣﺗﺎﺑﻌﺔ‬
•‫ﻣن‬ ‫اﻷﺳﻌﺎر‬ ‫ﺗﺑدأ‬49$/‫ﺷﮭر‬)‫ﻟﻣدة‬ ‫ﻣﺟﺎﻧﯾﺔ‬ ‫ﺗﺟرﺑﺔ‬ ‫ﺗوﺟد‬14‫ﯾوم‬(

42. Brand24

43. ‫ﺗﺨﺘﺎر؟‬ ‫ﻣﺎذا‬
•‫ﻣﺧﺗﻠﻔﺔ‬ ‫ﻣﺳﺗﺧدم‬ ‫وواﺟﮭﺔ‬ ‫اﺳﺗﺧدام‬ ‫وطرﯾﻘﺔ‬ ‫ﻣزاﯾﺎ‬ ‫ﻟﮫ‬ ‫ﻣوﻗﻊ‬ ‫ﻛل‬
•‫اﻟﻣذﻛورة‬ ‫اﻟﺑراﻣﺞ‬ ‫ﺑﯾن‬ ‫اﻟﻣزاﯾﺎ‬ ‫ﻓﻲ‬ ‫ﻛﺑﯾر‬ ‫ﺗداﺧل‬ ‫ھﻧﺎك‬
•‫اﻟﻣذﻛورة‬ ‫اﻟﻣواﻗﻊ‬ ‫ﻛل‬)‫ﺑﺎﺳﺗﺛﻧﺎء‬‫ﻟوﺳﯾدﯾﺎ‬(‫اﻟ‬ ‫اﻟﻧﺻوص‬ ‫ﺗﺣﻠﯾل‬ ‫ﺗدﻋم‬ ‫ﻻ‬،‫ﻌرﺑﯾﺔ‬
‫اﻟﻣﺛﺎل‬ ‫ﺳﺑﯾل‬ ‫ﻋﻠﻰ‬ ‫اﻟﻣﺷﺎﻋر‬ ‫ﻟﺗﺣﻠﯾل‬
•‫ﯾ‬ ‫ﻣﺎ‬ ‫واﺧﺗر‬ ً‫ﺎ‬‫ﺟﻣﯾﻌ‬ ‫ﻓﺟرﺑﮭﺎ‬ ‫ﺗﺟرﯾﺑﯾﺔ‬ ‫ﻓﺗرة‬ ‫ﻟﮫ‬ ‫أو‬ ‫ﻣﺟﺎﻧﻲ‬ ‫إﻣﺎ‬ ‫اﻟﻣذﻛور‬ ‫ﺟﻣﯾﻊ‬‫ﻧﺎﺳب‬
‫اﺣﺗﯾﺎﺟك‬

44. ‫اﺳﺘﻤﺎﻋﻜﻢ‬ ‫ﻋﻠﻰ‬ ‫ﻟﻜﻢ‬ ً‫ا‬‫ﺷﻜﺮ‬