Participatory Culture


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A presentation on online photography culture. A definitive comparison between 'Sleeveface' and 'Dear Photograph'.

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Participatory Culture

  1. 1. • The term Sleeveface’ was devised in April 2007 by Carl Morris and with his friend John Rostron, he put them online and created a Facebook group• They co-authored a book - Sleeveface : Be The Vinyl (2008), based on worldwide submissions to their WordPress site Sleeveface• There is also a Sleevefacer iPhone app• (Wikipedia, 2012) What is ‘Sleeveface’ photography?“One or more persons obscuring or augmenting anypart of their body or bodies with record sleeve(s)causing an illusion.”The images captured are simply for entertainmentand fun taken by your average person. They allshare this humorous and light hearted appealintertwined with music. For example this image onthe record could be seen as being offensive forsomeone who is over weight but, instead it is viewedas playful humour.
  2. 2. • Dear Photograph began as an idea in 2011• Via a Tumblr blog, Taylor Jones invited people to re-photograph old photos in the place they were originally taken• It became a book in 2012• The blog attracts 15,000-20,000 views each day and an app is in development (Hernandez, 2012)What is ‘Dear Photography’?“Hold a picture from the past in the placewhere it was photographed and take apicture of the picture. Add a caption toexplain the meaning it has for you.”The images like Sleeveface are taken by youraverage individuals. However, these imagescaptured have a more heartfelt warmth Dear photograph (2012)feeling and savour special and even intimatemoments for the photographer. For examplethis image connotes love.
  3. 3. Interactivity• A link browser to both online photography sites.•
  4. 4. Evidently proven Sleeveface encourages its users to participate with uploading their own imagery whichmakes up the website- user generated. Suggesting , participants act as the ‘prosumers’ through creatingtheir own content.Also giving users the option to like the actual Sleeveface page on Facebook, and follow them on Twitter,useful for twitter as it can become a worldwide trending topic through using the hash tag whendiscussing. This creates interactivity amongst users as well as popularity which could link to viralmarketing. The fact that the site is in partnership with the popular music label ‘Interscope’ attracts alarge audience as it is common for most individuals to enjoy music. The images are taken of actualrecord covers arguably we can say this is targeting an older audience along with a younger audiencedepending on the genre and year of the music therefore creating a mass audience appeal.Finally, to be able to post your own pictures users need to become members of the site this furtherinterlinks with the Blumer and Kats Uses and Gratification theory of personal identity and socialinteraction as its creates this sense of belonging and connectivity for individuals amongst one another.
  5. 5. This is a hyperlink on how to This is a hyperlink to ABC news’‘SleeveFace’: observations of ‘Dear Photograph’s’ beginning inspiration:?v=NVt4jOasujc&feature=youtu.b giDtyEr6NQYet again we see how Sleeveface Photographer Taylor Jonesare further enticing users to join discovered a new and unique way tothis phenomena of creative recreate photo memories, which hasphotography. now become virally popular Dear Photograph’ (2011) Credit: Talia Joseph November 8th, 2012
  6. 6. Just like ‘Sleeveface’, ‘Dear Photograph’ is also interactive with its users once againwith the like page on Facebook and becoming a member on the site. It is also usergenerated as again the consumers act as ‘prosumers’ as they produce the content(the images taken) and post it too the site.Similarly to ‘Sleeveface’ we could arguably say ‘Dear Photograph’ promotes itselfas it has links to were you can purchase the physical copy (book) from. But doesn’thave advertising which ‘Sleeveface’ does but makes it relevant for the site likepurchasing a laptop, this could suggest ‘Sleeveface’ may profit throughadvertising.Moreover, like ‘Sleeveface’, ‘Dear photograph’ is in participation with Tumblr sousers are able to further interact and perhaps create blog posts on thephotography.
  7. 7. Participatory Culture• We can say both ‘Sleeveface’ and ‘Dear photography’ have this instant participatory appeal to them. The users themselves may be consumers but are able to further interact and even add content. We can say this is a new development through new technology and most obvious new media as users are no longer passive but, interact. Nevertheless we can link both the websites to remediation due to the combined genres the both sites have to offer.
  8. 8. Social Media• It could be unmistakably argued that both ‘Sleeveface’ as well as ‘Dear Photograph’ are forms of social media as they each hold forms of online media too:
  9. 9. Bibliography:••• Tech1002Lab7_13 slideshow• Tech1002week5lect1213Andrew_Clay Slideshow