How to raise massive interest in a startup company? This presentation is a description of viral marketing and a case study of extremely successful viral marketing campaign that game company Fantastec planned and executed. The company made hilarious job ad which became internet phenomenon: the ad went viral on Facebook, Twitter and other social media and became a news article in several traditional media. As a result hundreds of thousands of people heard about Fantastec and the campaign generated so huge amount of applications (over 1000 for one job) that it made a national record. This viral marketing case was presented at Develop conference in Brighton, UK, July 2012, by Fantastec CEO Juha Väisänen.
Fantastec is revolutionizing the way children learn by game based learning. Fantastec powers children’s happiness and creates great value for parents and educators with fun and educational games. MMO (Massively multiplayer online) virtual world Polar Heroes is fun and educational game service for small children and families: While helping the game characters to grow as a Polar Heroes and Princesses, the kids also learn mathematics, languages, culture, nature and much more. The game service also includes analytics and feedback services. Fun for kids, beneficial for parent!
Read more at http://www.polarheroes.com/
Fantastec is located in Finland which is known for great games (for example Angry Birds), strong ICT expertise and excellent results on OECD’s PISA-tests: Finnish education expertise is the best on the globe. The Fantastec Crew is excellent combination of artistic, programming, education and business expertise.