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7 Amazing Steps To Building a Successful Social Media Strategy

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Social media has been termed as the fastest growing marketing tool of the decade, as it gives companies the power to access millions of customers at the touch of a button. With over 91% of Internet users using at least one social networking tool, it has become imperative for every business to build an effective strategy.

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7 Amazing Steps To Building a Successful Social Media Strategy

  1. 1. 7 Amazing Steps to Building a Successful Social Media Strategy Social media has been termed as the fastest growing marketing tool of the decade, as it gives companies the power to access millions of customers at the touch of a button. With over 91% of Internet users using at least one social networking tool, it has become imperative for every business to build an effective strategy. Here are 7 key steps towards developing a successful social media strategy for your business. 1. Establish your goalsObject1 The launch of a strategy is similar to any other marketing strategy. Determine what exactly your goals are before opening accounts in major social networks. An important point to be kept in mind is that social media is a long-term strategy aimed at building and strengthening relationships and brand identity as opposed to a quick selling marketing gimmick. 2. Create a plan
  2. 2. Your marketing plan should include choosing the number of social networks toget started with, determining the number of times each account will be updated and deciding on whether the updates will be announcements or conversations.You will also have to decide on how to integrate your social media strategy with your companys overall communications strategy. 3. Appoint a social media manager If you have adequate resources it is preferable to appoint a social network manager, with previous experience, to handle the regular updating of the different social networks. If not, you can delegate the updating task to a few of your employees who are familiar and comfortable with the domain. 4. Determine your niche Facebook, Twitter, LinkedIn, Digg, StumbleUpon, YouTube, Reddit, Yelp; the list keeps growing day by day. Each network comes with its own strengths and weaknesses and opportunities and threats. You have to research and determine as to which network will work best with your target audience. Remember that your niche will vary depending upon whether your business is local, regional, national or global. 5. Engage with your contactsThis can be termed as the most important aspect of a social media strategy. Your contacts are the main influence you have in building and sustaining a positive corporate identity. Engage with your contacts through both online and offline events. For example, social microblogging site Twitter offers opportunities for online engagement through TweetChat and offline events through Tweetup. 6. Evaluate and analyze your progressKeep track of important statistics like the number of updates, new number offollowers/fans that have been added, number of comments/feedback and othersignificant actions that were taken. Objectively measure and analyze these vitalmetrics against your social media goals on a weekly or monthly basis. 7. Adapt and improve when necessaryIn conclusion, it is important to remember that there is no precise science wheresocial media strategy is concerned. Strategies vary in accordance with businesstype and industry. It is only as you keep using the media, that you will be able tograsp what particular strategies work well for your company and what dont.For example, you may have learnt that while holding contests on Facebook may
  3. 3. get you more likes, it may not necessarily help you connect with your preferredtarget audience. The secret is to not give up but to keep adapting and makingimprovements to your social media strategy whenever needed. Need some more help getting your customers to buy from you!Are you spending too much time trying to mange your brand presence? Is yourmarketing strategy not giving you the results you want? Are your competitors beating you to the punch every time? Are your customers unable to understand your service? DON’T lose hope! There is a simple and straight forward answer to all these issues! Click on the image below and watch the free video that will show you how to boost your business sales within days.

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