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Every brand wishes they had your fans.
“What everyone else
is calling Web 2.0 is
actually fandom…”
Henry Jenkins (left)
Co-founder, Comparative Media Studies
Program at MIT
Fandom is
Social,
Creative,
and
collaborative.
Fandom inspires participation and convergence.
Fandom
shrinks
the
world.
And technology is making the world smaller faster.
Soon every website will be social.
Even Sears.
HOW COULD YOUR FAN EXPERIENCE BE LESS PUBLISHEd…




                            …and more participatory?
Fans have a basic need to belong and be noticed.
has solutions for organizations
seeking a more profitable level
     of fan engagement.
Turn your fans
into users.

“I'm loving the new interface
on Timberwolves.com. I've
gone to the site more in the
last two days than I had in
the last two months.”
Kevin Myers
Minnesota Timberwolves Fan




chatterBox
Turn your audience into advocates.




“Now that it’s possible,
why wouldn’t you let
your fans see their
own pictures on the
scoreboard?”
Sterling Cryder
Sooner Sports Properties
                                           Scoreboard Photo Sharing
Let them be seen and heard.
Fan-generated content that can go anywhere…

   Mobile Apps




                 Brand Thunder’s Custom Branded Firefox Browser Theme Sidebar
…And more content = more measurable fan data




                            Tools of the Cornish Miner, 1871
SO Don’t give it ALL away.




“Facebook is a kinder, gentler version of a dotcom
strategy that's been with us for years, called
Give Us Your List.”

“Facebook is basically designed like a lobster trap
with your friends as bait.”

Source: Nonprofit Online News: Outsmarting the Facebook Lobster Trap: Three Worries, One
Guideline, Seven Principles - http://news.gilbert.org/OutsmartingFacebook
“Customers are
                          demanding that
                          enterprises
                          engage with them
                          in new, more
                          ‘social’ ways.”
                          William Bend
                          Forrester Research
                          From “CRM 2.0: Fantasy or Reality”




Customer fan relationship management
Powering engagement through content sharing.

 Driving sales, sponsor revenues, and CRM.

        Making the most of your fans.


   http://fanchatter.com • sales@fanchatter.com

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Fandom

  • 1. Every brand wishes they had your fans.
  • 2. “What everyone else is calling Web 2.0 is actually fandom…” Henry Jenkins (left) Co-founder, Comparative Media Studies Program at MIT
  • 4. Fandom inspires participation and convergence.
  • 6. And technology is making the world smaller faster.
  • 7. Soon every website will be social.
  • 9. HOW COULD YOUR FAN EXPERIENCE BE LESS PUBLISHEd… …and more participatory?
  • 10. Fans have a basic need to belong and be noticed.
  • 11. has solutions for organizations seeking a more profitable level of fan engagement.
  • 12. Turn your fans into users. “I'm loving the new interface on Timberwolves.com. I've gone to the site more in the last two days than I had in the last two months.” Kevin Myers Minnesota Timberwolves Fan chatterBox
  • 13. Turn your audience into advocates. “Now that it’s possible, why wouldn’t you let your fans see their own pictures on the scoreboard?” Sterling Cryder Sooner Sports Properties Scoreboard Photo Sharing
  • 14. Let them be seen and heard.
  • 15. Fan-generated content that can go anywhere… Mobile Apps Brand Thunder’s Custom Branded Firefox Browser Theme Sidebar
  • 16. …And more content = more measurable fan data Tools of the Cornish Miner, 1871
  • 17. SO Don’t give it ALL away. “Facebook is a kinder, gentler version of a dotcom strategy that's been with us for years, called Give Us Your List.” “Facebook is basically designed like a lobster trap with your friends as bait.” Source: Nonprofit Online News: Outsmarting the Facebook Lobster Trap: Three Worries, One Guideline, Seven Principles - http://news.gilbert.org/OutsmartingFacebook
  • 18. “Customers are demanding that enterprises engage with them in new, more ‘social’ ways.” William Bend Forrester Research From “CRM 2.0: Fantasy or Reality” Customer fan relationship management
  • 19. Powering engagement through content sharing. Driving sales, sponsor revenues, and CRM. Making the most of your fans. http://fanchatter.com • sales@fanchatter.com