CLOSING THE ENGAGEMENT GAP
“What everyone else
is calling Web 2.0 is
actually fandom…”
Henry Jenkins (left)
Co-founder, Comparative Media Studies
Pro...
Fandom is Opt-in, Social, Creative, and collaborative.
Fandom shrinks the world.
And technology is making the world smaller faster.
Soon every website will be social.
HOW COULD YOUR FAN EXPERIENCE BE LESS PUBLISHEd…




                            …and more participatory?
has solutions for customers
seeking a more profitable level
       of engagement.
OWN YOUR OWN CHATTER with THE CHATTERBOX…
..AND TURN YOUR
FANS INTO USERS.
“I'm loving the new
interface on
Timberwolves.com.
I've gone to the site
more in the last...
30% of Page visits interact with the ChatterBox…
…and the Chatterbox creates links back to your site.
SHARE YOUR JUMBOTRON…
…and Turn your audience into advocates.
         “Now that it’s
         possible, why
         wouldn’t you let
         ...
An in-venue feature with five brand touchpoints.

              Features      Traditional Video     “Pix2Screen”
         ...
Branded
  Galleries
 averaging
double-digit
 page views
  per visit.
PHOTOS AND CHATTER together.




MrBobaFett: OMG penalty kick shoot out... #chicagofire norm0: what’s
Fan-generated content that can go anywhere…

   Mobile Apps




                 Brand Thunder’s Custom Branded Firefox Br...
…And more content = more measurable fan data
Powering engagement through content sharing.

 Driving sales, sponsor revenues, and CRM.

       Closing your Engagement G...
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FanChatter Products

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FanChatter's ChatterBox and Scoreboard Photo Sharing products help you close your engagement gap.

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FanChatter Products

  1. 1. CLOSING THE ENGAGEMENT GAP
  2. 2. “What everyone else is calling Web 2.0 is actually fandom…” Henry Jenkins (left) Co-founder, Comparative Media Studies Program at MIT
  3. 3. Fandom is Opt-in, Social, Creative, and collaborative.
  4. 4. Fandom shrinks the world.
  5. 5. And technology is making the world smaller faster.
  6. 6. Soon every website will be social.
  7. 7. HOW COULD YOUR FAN EXPERIENCE BE LESS PUBLISHEd… …and more participatory?
  8. 8. has solutions for customers seeking a more profitable level of engagement.
  9. 9. OWN YOUR OWN CHATTER with THE CHATTERBOX…
  10. 10. ..AND TURN YOUR FANS INTO USERS. “I'm loving the new interface on Timberwolves.com. I've gone to the site more in the last two days than I had in the last two months.” Kevin Myers Minnesota Timberwolves Fan
  11. 11. 30% of Page visits interact with the ChatterBox…
  12. 12. …and the Chatterbox creates links back to your site.
  13. 13. SHARE YOUR JUMBOTRON…
  14. 14. …and Turn your audience into advocates. “Now that it’s possible, why wouldn’t you let your fans see their own pictures on the scoreboard?” Sterling Cryder Sooner Sports Properties Scoreboard Photo Sharing
  15. 15. An in-venue feature with five brand touchpoints. Features Traditional Video “Pix2Screen” Fan Cam (the other guys) Scoreboard Photo Touchpoints Sharing Scoreboard logo visibility/PA mention X X X Branded text msg reply to all participants X X Branded real-time web gallery X Send to a friend X branded email Branded social media sharing/ X gallery promotion
  16. 16. Branded Galleries averaging double-digit page views per visit.
  17. 17. PHOTOS AND CHATTER together. MrBobaFett: OMG penalty kick shoot out... #chicagofire norm0: what’s
  18. 18. Fan-generated content that can go anywhere… Mobile Apps Brand Thunder’s Custom Branded Firefox Browser Theme Sidebar
  19. 19. …And more content = more measurable fan data
  20. 20. Powering engagement through content sharing. Driving sales, sponsor revenues, and CRM. Closing your Engagement Gap. http://fanchatter.com • sales@fanchatter.com

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