2. The Big Idea
The En camino app will help families adopt habits towards
the pursuit of college and career achievements. Together,
families will become En camino – on their way – to success
in college and beyond.
Innovations
• The app is an intergenerational tool that helps families
meet their college and career goals
• Target audience is low-income Latino families,
however it can be used by anyone
• The app doesn’t generate right or wrong answers, it
provides a forum for creating personal pathways
to success
3. The Concept
The app identifies 6 habits that families should adopt to
achieve their college and career goals. It will focus on
giving families ways to practice these habits and a
vehicle to log their progress and share within a larger
online En camino community. The 6 habits are:
1. DREAM IT
2. DECLARE IT
3. LEARN IT
4. WORK IT
5. NETWORK IT
6. REWORK IT
4. Practical Application
Typical Users - Family Profile
Juan Gonzalez
• High school freshman
• Unsure of career path
• First-generation American-born
Lupe Gonzalez
• Mother
• Works at factory
• Mexican-born
• 8th grade education
Mario Gonzalez
• Father
• Chef at a local diner
• Mexican-born
• Earned GED®
6. Habit #1: DREAM IT
Juan and his family must first learn to consider the possibilities – to
dream big. Practicing this puts them in the habit of having an
automatic mindset of thinking about his aspirations. Juan’s plan is to:
Talk to my Look at Take online Create my
parents about Facebook group personality and Dream Board via
what my with my family to aptitude tests Pinterest. Ask my
strengths are in develop ideas for with my family. parents what
school, at home my dream. they’ve learned
and work. in their jobs.
Talk to my family Journal about Make a list of Log Dream It
and friends interests, likes, people I admire time onto
about their dislikes, and who are doing Facebook
dreams. experiences that things I want to timeline and
could affect my do. Ask my share with my
dreams. parents for family and
ideas. friends.
7. Dream Board*
The Gonzales family members create Dream Boards via Pinterest
to keep track of things they read about and like. They add to the
boards in every phase of En camino.
* Please note that images throughout
the presentation are not actual
prototypes of the app, they simply
convey imagery of our concept. We
are requesting the start-up funding to
begin actual development.
8. Habit #2: DECLARE IT
Juan’s dream is to be a leader and own a five star hotel. Now he
declares it. His dream becomes his mantra, one that he owns with
moxie and confidence. Using prompts from the app, Juan decides
to:
Write mom and Design a bumper Journal about
dad a pledge of sticker using the my dream and
the dream and app and display it read it aloud to
post it on the on Facebook and my parents.
fridge and in my at home.
room.
Share my dream Practice being a Log Declare It
with the En hotel owner in the time onto
camino mirror and in daily Facebook
Facebook group. situations. timeline.
9. Habit #3: LEARN IT
Juan must practice learning his dream. Using his family, social
media and other resources, he will absorb as much information as
he can he can about owning a five star hotel. Using prompts from
the app, Juan decides to:
Research and Interview my Watch online videos
make a timeline of aunt, who works about hotels with my
education steps at a hotel, and family and ask mom
needed and share visit hotels in my to help me research
it with my family. community. hotels.
Follow hotel Talk to dad Log Learn It time
owners on Twitter about how his onto Facebook
and Facebook and restaurant works timeline and
make a list of pros and ask to share it with En
and cons. shadow him. camino group.
10. Habit #4: WORK IT
Now that he has learned about being a hotel owner, Juan must
apply that knowledge and develop ways to experience it. Using
prompts from the app, Juan decides to:
Get a part-time Attend free Shadow dad at
job at the local business seminar his restaurant
Holiday Inn. at my public library and both of us
or community will write about
college. the experience.
Draw hotel Help mom with Run for class
concept and map dinner to practice president to
a timeline and food presentations practice being a
post it to my and make a menu. leader and use
dream board. Post on Facebook. Facebook to
campaign.
11. Habit #5: NETWORK IT
Juan must now extend his circle to include others who can help
him achieve his dream. Using prompts from the app, Juan decides
to:
Talk to mom’s Join Facebook Join FBLA group
friend who works groups and other at school and
at the W Hotel message boards. journal about
and take pictures Talk to mom meetings.
for my Dream about the]
Board. differences.
Sign up for Talk to dad’s Email friends and
business boss about family for ideas
publications owning a about who to
online and share restaurant. Write meet.
my favorites on about pros and
Facebook. cons.
12. Habit #6: REWORK IT
Now that he has learned about and practiced his dream with his
family, Juan must revisit and revise his plans with him family to be
sure he is En camino. He decides to:
Talk to mom and Do more research Review dream
dad about my on education board and add or
progress and plan. requirements. subtract items.
Determine the next Record ideas for Ask my family to
steps! other careers to check it out and
research. comment.
Review journal Sign up for AP Ask Holiday Inn
entries with mom classes at school. to shadow
and dad and Ask mom and dad another
share ideas on to help me stay on employee on my
Facebook. task. day off.
