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WESOUND - SENSEation – Brand Sound in Digital Marketing

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"Alexa, what does my brand sound like?" Audio has always provided unexpected opportunities to convey brand experience through the media. But the current technological innovations of digitization are leading to a new audio boom. Experience which role sound will play in our everyday future in the performance by Cornelius Ringe and Sebastian Fuchs. What are the new demands on brand sound in the fast-moving social media? So much is revealed: Alexa will have a say on stage. We promise you many aha moments with a smirk or two. After that, you will even more consciously listen to your brand - and that's a good thing.

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WESOUND - SENSEation – Brand Sound in Digital Marketing

  1. 1. digital SENSEation

"Alexa, what does my brand sound like?" Audio has always provided unexpected opportunities to convey brand experience through the media. But the current technological innovations of digitization are leading to a new audio boom. Experience which role sound will play in our everyday future in the performance by Cornelius Ringe and Sebastian Fuchs. What are the new demands on brand sound in the fast-moving social media? So much is revealed: Alexa will have a say on stage. We promise you many aha moments with a smirk or two. After that, you will even more consciously listen to your brand - and that's a good thing.

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