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Top Social Media Trends You Need to Know About for 2022

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As marketers, we’ve all experienced some amazing highs, and some well, not so amazing lows. That’s why we want to discuss social media trends that you should focus on as we transition into a (promisingly) less turbulent 2022.

Incredible things are happening all over the world. Each and every one of us are getting closer and closer to a new normal that provides a mixture of both pre-pandemic and post-pandemic lifestyles. There are clear positive trends and shifts emerging, which will impact how we conduct our marketing activities in the near future. Join us to discuss how we can tackle 2022 one social media marketing trend at a time.

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Top Social Media Trends You Need to Know About for 2022

  1. 1. Top Social Media Trends You Need to Know About for 2022 @FalconIO falcon.io events@falcon.io
  2. 2. Your Presenter. Dino Kuckovic Director of Community & Events Falcon.io @FalconIO #FalconEd #growwithsocial @dinokuckovic MIA. CPH.
  3. 3. Welcome & intro The current situation Moving into 2022 Audience Q&A Today’s Agenda.
  4. 4. SETTING THE SCENE What’s next (right now)?
  5. 5. Social media is no longer just a trend.
  6. 6. What it all means for brands. Marketers on the digital frontlines. Source: Statista 3.6B of global population use social media 2.4 hrs average time spent on social media in USA
  7. 7. Happening now. What are we (supposed to be) working on? • The return of traditional channels • Ad spending across new platforms • A refocus from short-term reaction to long-term planning • Holistic measurement and agile planning are key @FalconIO #FalconEd #growwithsocial
  8. 8. TRENDS What could social media look like in 2022?
  9. 9. Decentralized Platforms The name of the game. • Skepticism in era of mass centralization • In need of more democracy on user level • Back to the roots? Freer space 1 Source: Apple
  10. 10. Investing in Brands & In fl uencers Monetize in fl uence on social media. • Brand equity no longer a foreign concept • Average folks with equity investment • Fans invest in what/whom they believe in @trinidad1967 eye cream show & tell on TikTok Why it worked? Raw, authentic, trusted, brand relevant, advocate, in fl uence. The best micro in fl uencer campaign that could have happened to (brand) Peter Thomas Roth. 2
  11. 11. Noiseless Niche The path from noisy social to niche community. • More than just short-term entertainment • Communication about shared interests • Sense of belonging Why it worked? Identi fi ed their goals, created a community around a niche, marked a presence in an existing community. 3
  12. 12. Video Most Popular Downloads & Views do tell the full story. • TikTok lengthier watch time than YouTube • Attention spans down to 8 seconds • Quality content vs. micro-content 4 60 mins of TikTok usage per day in UK @FalconIO #FalconEd #growwithsocial Sources: Statista July 2021 & AppAnnie 28% of users under 18
  13. 13. Professional LinkedIn Target building professionals • Algorithm on our side: • LinkedIn groups • LinkedIn video • LinkedIn UGC 5 Falcon.io 2021 Trends Virtual Summit Why it worked? RSVPs show up in-feed pushing this event to a larger audience pool.
  14. 14. Undercover Boomer A generation ignored by marketers booms on social. • Older audiences getting involved • Generational crossover and interaction 6 Source: Poundland Facebook Why it worked? Casual UGC call to action which was reciprocated with proud picture sharing in-thread.
  15. 15. Nostalgia Marketing Remember the good old times when…? • Getting (or getting back) the audience’s attention • Features always work • Digital promotions are cheaper 7 Source: Pizza Hut & Burger King
  16. 16. 1. Adopt a data driven approach to decision-making 2. Identify drivers and barriers to commercial success from marketing activities 3. Set targets for commercial success and simulate how you can achieve those targets 4. Plan for the future and make changes to your media budget allocation 5. Execute revised marketing plans do try this at home Key Takeaways.
  17. 17. @FalconIO #FalconEd #growwithsocial
  18. 18. @Falcon.io #FalconEd #growwithsocial The Next Step. eBook. In your inbox soon Coming Up. Spark Digital. January 25-26, 2022 Want to learn more?
  19. 19. @falconIO falcon.io events@falcon.io

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