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Panel: How to Turn Your Fans Into Influencers

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While still considered a new strategy, many brands are already mastering and benefiting from influencer marketing. In fact, most businesses using an influencer marketing strategy see a 7-fold increase in their ROI. For medium- and smaller-sized companies, they simply can’t afford to spend thousands on a Tweet or Instagram post. So how can they make influencer marketing work for them? The solution is to build an organic influencer marketing strategy where influencers (or do we need to call them brand ambassadors?) genuinely interact with the brand without having to pay them.

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Panel: How to Turn Your Fans Into Influencers

  1. 1. #spark19 Will Weeks Director of Marketing & Technology
 Day 8 16:10 Coming up Panel: How to Turn Your Fans Into Influencers Kevin Ellul Co-Founder
 Glitch Festival Pernille Ejstrup Customer Success Manager
 Falcon.io slido.com #spark19 Track C
  2. 2. #spark19 Will Weeks Director of Marketing & Technology / Day 8 @willwks / day8.com Kevin Ellul Co-Founder / Glitch Festival @kevin.glitch / glitchfestival.com

While still considered a new strategy, many brands are already mastering and benefiting from influencer marketing. In fact, most businesses using an influencer marketing strategy see a 7-fold increase in their ROI. For medium- and smaller-sized companies, they simply can’t afford to spend thousands on a Tweet or Instagram post. So how can they make influencer marketing work for them? The solution is to build an organic influencer marketing strategy where influencers (or do we need to call them brand ambassadors?) genuinely interact with the brand without having to pay them.

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