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U-Mass Dartmouth University: Fortune 500 and social media


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U-Mass Dartmouth University: Fortune 500 and social media

  1. 1. <ul><li>U-Mass Dartmouth University: The Fortune 500 and Social Media </li></ul>
  2. 2. Clients <ul><li>Avenue Social Inc. is a full service Social Media Agency with over 5000 applications , Fan Pages and Campaigns on the Social & Mobile platforms for brands like Heineken, Sony, Universal and many Fortune 500 companies . </li></ul><ul><li>We have a qualified team of over 250 professionals spread over 5 countries . </li></ul>
  3. 3. U-Mass Dartmouth University <ul><li>Dartmouth’s Centre for Marketing Research examines the widespread use of social media among US charities . </li></ul>
  4. 4. How Fortune 500 use Social Media? <ul><li>Fortune 500 Companies harness the power of Social Media for higher ROI and Brand Awareness </li></ul>
  5. 5. U-Mass Researchers Study <ul><li>56% respondents use social media for marketing strategy . </li></ul>
  6. 6. <ul><li>70% </li></ul><ul><li>indicated they utilize social media for active brand monitoring </li></ul>U-Mass Researchers Study
  7. 7. <ul><li>84% </li></ul><ul><li>term usage of Facebook as successful. </li></ul>U-Mass Researchers Study
  8. 8. <ul><li>56% reported Social Media to be pivotal for business strategy in general. </li></ul>U-Mass Researchers Study
  9. 9. <ul><li>83% of Fortune 500 use “at least one of the social media” sites. </li></ul>U-Mass Researchers Study
  10. 10. <ul><li>57% use social media for active recruitment & examination of potential new hires. </li></ul>U-Mass Researchers Study
  11. 11. <ul><li>31% use Facebook for information exchange between supply chain members and suppliers. </li></ul>U-Mass Researchers Study
  12. 12. <ul><li>27% use Twitter for vendor and supplier communication . </li></ul>U-Mass Researchers Study
  13. 13. <ul><li>93% companies utilize Internet videos, forum-style message board and bulletin boards . </li></ul>U-Mass Researchers Study
  14. 14. <ul><li>U-Mass Researchers Study was a commissioned as a free resource for start ups and small businesses by Avenuesocial. </li></ul><ul><li>Avenuesocial’s team helps countless business start and expand their social media presence through custom application development, media buying and campaign management </li></ul>Addendum: About Avenuesocial
  15. 15. <ul><li>Avenuesocial Inc. is a social media agency that provides: </li></ul><ul><li>Facebook Application Development </li></ul><ul><li>Mobile Apps Development </li></ul><ul><li>Community Management </li></ul><ul><li>Social Marketing Strategies & Maintenance Campaign </li></ul>Our Services
  16. 16. Contact Us Avenuesocial Inc. Plug and PlayTech Center 440 North Wolfe Road Sunnyvale, CA 94085 – 3869 Phone : (510)-275-4485 Fax : (510)-943-5941 Email : Join us: Follow us: